If you think social media specialists are just “people who schedule posts,” we haven’t worked together yet. I work at the intersection of social media strategy, content creation and digital culture, helping beauty, wellness, retail and lifestyle brands deliver content people actually want to engage with and come back for more. Part strategist, part creator, I develop social-first strategies designed for how people consume platforms today: short-form, search-led, trend-aware and community-driven. With experience across PR agencies, in-house marketing and independent content creation projects, I manage the full content process end-to-end: strategy, ideation, filming, editing, copywriting, publishing and optimisation. I’m especially passionate about the value-driven approach and how brands can show up online in a way that feels less polished-for-marketing and more native to the platform. I live and breathe social media, keeping close to platform shifts, algorithm changes, emerging trends and audience behaviour, as great social content is never static.…

Danielle Ambrosi

If you think social media specialists are just “people who schedule posts,” we haven’t worked together yet. I work at the intersection of social media strategy, content creation and digital culture, helping beauty, wellness, retail and lifestyle brands deliver content people actually want to engage with and come back for more. Part strategist, part creator, I develop social-first strategies designed for how people consume platforms today: short-form, search-led, trend-aware and community-driven. With experience across PR agencies, in-house marketing and independent content creation projects, I manage the full content process end-to-end: strategy, ideation, filming, editing, copywriting, publishing and optimisation. I’m especially passionate about the value-driven approach and how brands can show up online in a way that feels less polished-for-marketing and more native to the platform. I live and breathe social media, keeping close to platform shifts, algorithm changes, emerging trends and audience behaviour, as great social content is never static.…

Available to hire

If you think social media specialists are just “people who schedule posts,” we haven’t worked together yet.

I work at the intersection of social media strategy, content creation and digital culture, helping beauty, wellness, retail and lifestyle brands deliver content people actually want to engage with and come back for more.

Part strategist, part creator, I develop social-first strategies designed for how people consume platforms today: short-form, search-led, trend-aware and community-driven.

With experience across PR agencies, in-house marketing and independent content creation projects, I manage the full content process end-to-end: strategy, ideation, filming, editing, copywriting, publishing and optimisation.

I’m especially passionate about the value-driven approach and how brands can show up online in a way that feels less polished-for-marketing and more native to the platform. I live and breathe social media, keeping close to platform shifts, algorithm changes, emerging trends and audience behaviour, as great social content is never static.

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Skills

Experience Level

Canva
Expert
CapCut
Expert
ChatGPT
Expert
Copywriting
Expert
Instagram
Expert
Photo
Expert
Pinterest
Expert
Social Media Design
Expert
Tiktok
Expert

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Social Media Specialist & Digital Marketing Support at Shoal Skincare
January 1, 2025 - Present
Lead social media strategy and content creation across Instagram and Facebook, managing end-to-end execution to maintain a consistent brand presence and drive audience engagement. Plan and execute Meta paid social campaigns, oversee creative direction, ad setup, and performance optimization. Coordinate influencer and UGC creator collaborations to support campaign execution. Collaborate with the CEO on digital strategy and product launches.
Social Media Manager at Evil Twin PR
February 1, 2023 - December 1, 2024
Developed and executed social media strategies across Instagram, TikTok, Facebook, and Pinterest, driving audience growth and engagement for multiple client accounts. Produced platform-native content including concepts, copywriting, publishing, and performance tracking; coordinated influencer collaborations and content creator briefs; ensured alignment with client objectives and brand standards.
Content Strategist & Creator at Independent Creator
December 1, 2024 - Present
Developed and executed a niche content strategy targeting women 30+, focusing on educational and value-driven content across beauty, skincare, and wellness. Produced and optimized short-form video and carousel content (~3x weekly) for TikTok SEO, search discovery, and engagement. Achieved strong organic reach (173K+ views and 118K+ views) through data-driven content iteration and community-building.
Social Media Manager (Freelance) at Intellecquity Math App
June 1, 2020 - September 1, 2020
Developed and executed social media strategy across Instagram and Facebook to support early-stage brand growth. Created educational and relatable content tailored to student audiences to increase engagement and platform reach. Managed content calendars, publishing, copywriting, and community engagement across platforms.
Social Media Specialist at State Government of Santa Catarina
April 1, 2015 - December 1, 2018
Developed and executed social media campaigns to communicate government services and initiatives to the public. Planned content calendar and created social media content across multiple channels (Instagram, Facebook, Twitter, WhatsApp, and websites). Collaborated with creative teams to produce visuals and video content supporting campaign objectives.
Junior Account Manager at OneWG Multicommunication
June 1, 2013 - November 1, 2014
Supported client campaigns, coordinated with creative teams, and ensured delivery of campaign objectives.
Marketing Assistant at GrupoRBS
November 1, 2012 - June 1, 2013
Assisted in marketing activities and coordination of campaigns.
Assistant Account Manager at Sambba Communication
February 1, 2012 - October 1, 2012
Supported client accounts and campaigns, assisting in day-to-day account management.

Education

Master of Digital & Social Media Marketing at Unisul (Universidade do Sul de Santa Catarina, Brazil)
January 11, 2030 - January 1, 2017
Bachelor of Media & Communications with Major in Advertising at Estação de Santa Catarina, Brazil
January 11, 2030 - January 1, 2011
Diploma of Graphic Design at Billy Blue College of Design
January 11, 2030 - January 1, 2022

Qualifications

Master of Digital & Social Media Marketing
January 11, 2030 - January 1, 2017
Bachelor of Media & Communications (Advertising Major)
January 11, 2030 - January 1, 2011
Diploma of Graphic Design
January 11, 2030 - January 1, 2022

Industry Experience

Media & Entertainment, Other
    UGC & Content Creation with a Strategic Edge

    With 5+ years of experience in digital marketing and social media management, I bring a strategic perspective to content creation. I’ve worked across in-house and agencies, managing client accounts, running UGC campaigns, and crafting content that connects.

    Now, I’m combining that background with on-camera creativity to deliver UGC that feels authentic and drives engagement. From TikTok’s to Reels and product photography, I create content that’s both relatable and results-driven.

    More details and examples in my [Portfolio](https://www.twine.net/signin

    Social Media & Content Specialist Portfolio
    Social Media Manager portfolio showcasing strategy-led content, platform-native execution, and measurable results across beauty, fashion, and lifestyle brands. Includes case studies covering content strategy, TikTok growth, and campaign performance, along with examples of high-performing Reels, UGC, and brand content. Interactive video project: https://www.twine.net/signin SocialMediaManager SocialMediaStrategist ContentStrategy ContentCreation Copywriting SocialMediaDesign ShortFormVideo Instagram TikTok…