Danielle Ambrosi

Available to hire

If you think social media specialists are just “people who schedule posts,” we haven’t worked together yet.

About

If you think social media specialists are just “people who schedule posts,” we haven’t worked together yet.

I work at the intersection of social media strategy, content creation and digital culture, helping beauty, wellness, retail and lifestyle brands deliver content people actually want to engage with and come back for more.

Part strategist, part creator, I develop social-first strategies designed for how people consume platforms today: short-form, search-led, trend-aware and community-driven.

With experience across PR agencies, in-house marketing and independent content creation projects, I manage the full content process end-to-end: strategy, ideation, filming, editing, copywriting, publishing and optimisation.

I’m especially passionate about the value-driven approach and how brands can show up online in a way that feels less polished-for-marketing and more native to the platform. I live and breathe social media, keeping close to platform shifts, algorithm changes, emerging trends and audience behaviour, as great social content is never static.

  • Joined May 2026

Languages

  • PortugueseFluent
  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Other

More experts in Sydney, Australia

Projects · 2

With 5+ years of experience in digital marketing and social media management, I bring a strategic perspective to content creation. I’ve worked across in-house and agencies, managing client accounts, running UGC campaigns, and crafting content that connects.

Now, I’m combining that background with on-camera creativity to deliver UGC that feels authentic and drives engagement. From TikTok’s to Reels and product photography, I create content that’s both relatable and results-driven.

More details and examples in my [Portfolio](https://www.twine.net/signin

UGC & Content Creation with a Strategic Edge
  • Content Creator
  • UGC Creator
Social Media & Content Specialist Portfolio

Social Media Manager portfolio showcasing strategy-led content, platform-native execution, and measurable results across beauty, fashion, and lifestyle brands. Includes case studies covering content strategy, TikTok growth, and campaign performance, along with examples of high-performing Reels, UGC, and brand content. Interactive video project: https://www.twine.net/signin SocialMediaManager #SocialMediaStrategist #ContentStrategy #ContentCreation #Copywriting #SocialMediaDesign #ShortFormVideo #Instagram #TikTok

  • Content Creator
  • Content Designer
  • Content Strategist
  • +1

Work experience· 8 roles

Social Media Specialist & Digital Marketing Support · Shoal SkincareJan 2025 – Present · 1 yr 11 mos

Lead social media strategy and content creation across Instagram and Facebook, managing end-to-end execution to maintain a consistent brand presence and drive audience engagement. Plan and execute Meta paid social campaigns, oversee creative direction, ad setup, and performance optimization. Coordinate influencer and UGC creator collaborations to support campaign execution. Collaborate with the CEO on digital strategy and product launches.

Content Strategist & Creator · Independent CreatorDec 2024 – Present · 2 yrs

Developed and executed a niche content strategy targeting women 30+, focusing on educational and value-driven content across beauty, skincare, and wellness. Produced and optimized short-form video and carousel content (~3x weekly) for TikTok SEO, search discovery, and engagement. Achieved strong organic reach (173K+ views and 118K+ views) through data-driven content iteration and community-building.

Social Media Manager · Evil Twin PRFeb 2023 – Dec 2024 · 1 yr 11 mos

Developed and executed social media strategies across Instagram, TikTok, Facebook, and Pinterest, driving audience growth and engagement for multiple client accounts. Produced platform-native content including concepts, copywriting, publishing, and performance tracking; coordinated influencer collaborations and content creator briefs; ensured alignment with client objectives and brand standards.

Social Media Manager (Freelance) · Intellecquity Math AppJun 2020 – Sep 2020 · 4 mos
Social Media Specialist · State Government of Santa CatarinaApr 2015 – Dec 2018 · 3 yrs 9 mos
Junior Account Manager · OneWG MulticommunicationJun 2013 – Nov 2014 · 1 yr 6 mos
Marketing Assistant · GrupoRBSNov 2012 – Jun 2013 · 8 mos
Assistant Account Manager · Sambba CommunicationFeb 2012 – Oct 2012 · 9 mos

Education

Master of Digital & Social Media Marketing · Unisul (Universidade do Sul de Santa Catarina, Brazil)2030 – 2017
Bachelor of Media & Communications with Major in Advertising · Estação de Santa Catarina, Brazil2030 – 2011
Diploma of Graphic Design · Billy Blue College of Design2030 – 2022

Certifications and awards

Master of Digital & Social Media Marketing2030 – 2017
Bachelor of Media & Communications (Advertising Major)2030 – 2011
Diploma of Graphic Design2030 – 2022

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