If you think social media specialists are just “people who schedule posts,” we haven’t worked together yet. I work at the intersection of social media strategy, content creation and digital culture, helping beauty, wellness, retail and lifestyle brands deliver content people actually want to engage with and come back for more. Part strategist, part creator, I develop social-first strategies designed for how people consume platforms today: short-form, search-led, trend-aware and community-driven. With experience across PR agencies, in-house marketing and independent content creation projects, I manage the full content process end-to-end: strategy, ideation, filming, editing, copywriting, publishing and optimisation. I’m especially passionate about the value-driven approach and how brands can show up online in a way that feels less polished-for-marketing and more native to the platform. I live and breathe social media, keeping close to platform shifts, algorithm changes, emerging trends and audience behaviour, as great social content is never static.…If you think social media specialists are just “people who schedule posts,” we haven’t worked together yet. I work at the intersection of social media strategy, content creation and digital culture, helping beauty, wellness, retail and lifestyle brands deliver content people actually want to engage with and come back for more. Part strategist, part creator, I develop social-first strategies designed for how people consume platforms today: short-form, search-led, trend-aware and community-driven. With experience across PR agencies, in-house marketing and independent content creation projects, I manage the full content process end-to-end: strategy, ideation, filming, editing, copywriting, publishing and optimisation. I’m especially passionate about the value-driven approach and how brands can show up online in a way that feels less polished-for-marketing and more native to the platform. I live and breathe social media, keeping close to platform shifts, algorithm changes, emerging trends and audience behaviour, as great social content is never static.WWWW…