Danielle London

Available to hire

I am a passionate retoucher and creative artworker with six years of fashion industry experience.

About

I am a passionate retoucher and creative artworker with six years of fashion industry experience. I currently lead the creative direction for a London-based natural fabric fashion brand, shaping imagery from shoot conception through post-production and asset delivery. I thrive on collaborating with photographers, models, and agencies to create cohesive campaigns and catalogues, while consistently delivering print-ready assets for mail order, adverts, and web.

I have a background in textile design and production teams, combining hands-on retouching, styling, and copywriting to tell compelling brand stories across collections. I enjoy steering multi-disciplinary teams and shaping seasonal campaigns, from fabric development and print placement to on-brand content across social media and websites.

  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Manufacturing
  • Professional Services

More experts in London, United Kingdom

Projects · 1

Designing sales and creative driven 84pp catalogues for a fashion company in London

See work here: daniellelondonportfolio.framer.website

Fashion Cataloue Graphic Design
  • Artworker
  • Graphic Designer

Work experience

Lead Creative · Patra SelectionsJan 2022 – Present · 4 yrs 11 mos

Selecting and retouching shoot imagery – Colour correcting to samples and/or Pantone, airbrushing, correcting print or style placements based on final sample spec. for Mail Order, Adverts and Web. Styling and prepping collections for seasonal shoots. Working closely with model agencies/photographers and managing shoots across fashion and accessories for both model and still-life. Managing a design team of 5 across all production and post-production aspects. Designing and managing off-page Mail Order advertisements.

Catalogue Designer · Patra SelectionsJan 2019 – Jan 2022 · 3 yrs 1 mo

Generating catalogue paginations based on sales, season and stock. Designing Monthly 86pp catalogues for house and recruit customers. Copywriting skills across catalogues, websites, blogs and product specifications for web and print. Assisting in Product Development – fabric development, shape, print placement from start to finish. Supplying online artwork and content for all social platforms and email campaigns to the marketing team. Manage website design, content, and SEO Marketing from collection upload to general maintenance.

Workwear Designer · LambertsJan 2017 – Jan 2019 · 2 yrs 1 mo

Re-branding logos to client briefs, digitising and Re-drawing artwork. Embroidery/Wilcom design and production. Email Design and marketing creative briefs.

Education

BA Hons Textile Design · Nottingham Trent University2014 – 2017
BA Hons in Textile Design · Nottingham Trent University2014 – 2017

Hire Danielle London today

Post a job and invite Danielle, or contact them directly. No hidden commission.

Post a job