I am a passionate retoucher and creative artworker with six years of fashion industry experience. I currently lead the creative direction for a London-based natural fabric fashion brand, shaping imagery from shoot conception through post-production and asset delivery. I thrive on collaborating with photographers, models, and agencies to create cohesive campaigns and catalogues, while consistently delivering print-ready assets for mail order, adverts, and web. I have a background in textile design and production teams, combining hands-on retouching, styling, and copywriting to tell compelling brand stories across collections. I enjoy steering multi-disciplinary teams and shaping seasonal campaigns, from fabric development and print placement to on-brand content across social media and websites.

Danielle London

I am a passionate retoucher and creative artworker with six years of fashion industry experience. I currently lead the creative direction for a London-based natural fabric fashion brand, shaping imagery from shoot conception through post-production and asset delivery. I thrive on collaborating with photographers, models, and agencies to create cohesive campaigns and catalogues, while consistently delivering print-ready assets for mail order, adverts, and web. I have a background in textile design and production teams, combining hands-on retouching, styling, and copywriting to tell compelling brand stories across collections. I enjoy steering multi-disciplinary teams and shaping seasonal campaigns, from fabric development and print placement to on-brand content across social media and websites.

Available to hire

I am a passionate retoucher and creative artworker with six years of fashion industry experience. I currently lead the creative direction for a London-based natural fabric fashion brand, shaping imagery from shoot conception through post-production and asset delivery. I thrive on collaborating with photographers, models, and agencies to create cohesive campaigns and catalogues, while consistently delivering print-ready assets for mail order, adverts, and web.

I have a background in textile design and production teams, combining hands-on retouching, styling, and copywriting to tell compelling brand stories across collections. I enjoy steering multi-disciplinary teams and shaping seasonal campaigns, from fabric development and print placement to on-brand content across social media and websites.

See more

Language

English
Fluent

Work Experience

Lead Creative at Patra Selections
January 1, 2022 - Present
Selecting and retouching shoot imagery – Colour correcting to samples and/or Pantone, airbrushing, correcting print or style placements based on final sample spec. for Mail Order, Adverts and Web. Styling and prepping collections for seasonal shoots. Working closely with model agencies/photographers and managing shoots across fashion and accessories for both model and still-life. Managing a design team of 5 across all production and post-production aspects. Designing and managing off-page Mail Order advertisements.
Catalogue Designer at Patra Selections
January 1, 2019 - January 1, 2022
Generating catalogue paginations based on sales, season and stock. Designing Monthly 86pp catalogues for house and recruit customers. Copywriting skills across catalogues, websites, blogs and product specifications for web and print. Assisting in Product Development – fabric development, shape, print placement from start to finish. Supplying online artwork and content for all social platforms and email campaigns to the marketing team. Manage website design, content, and SEO Marketing from collection upload to general maintenance.
Workwear Designer at Lamberts
January 1, 2017 - January 1, 2019
Re-branding logos to client briefs, digitising and Re-drawing artwork. Embroidery/Wilcom design and production. Email Design and marketing creative briefs.

Education

BA Hons Textile Design at Nottingham Trent University
January 1, 2014 - January 1, 2017
BA Hons in Textile Design at Nottingham Trent University
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services
    paper Fashion Cataloue Graphic Design

    Designing sales and creative driven 84pp catalogues for a fashion company in London

    See work here: daniellelondonportfolio.framer.website