I am a passionate retoucher and creative artworker with six years of fashion industry experience. I currently lead the creative direction for a London-based natural fabric fashion brand, shaping imagery from shoot conception through post-production and asset delivery. I thrive on collaborating with photographers, models, and agencies to create cohesive campaigns and catalogues, while consistently delivering print-ready assets for mail order, adverts, and web.
I have a background in textile design and production teams, combining hands-on retouching, styling, and copywriting to tell compelling brand stories across collections. I enjoy steering multi-disciplinary teams and shaping seasonal campaigns, from fabric development and print placement to on-brand content across social media and websites.
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Industry Experience
Designing sales and creative driven 84pp catalogues for a fashion company in London
See work here: daniellelondonportfolio.framer.website
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