Daniel Serra Daniel Serra is a marketing professional, content creator, and aspiring sports industry leader with experience spanning digital marketing, media, brand development, and community sport. Currently completing a Bachelor of Business (Marketing) at Torrens University Australia, Daniel has developed a strong foundation in strategic marketing, communications, and audience engagement. Throughout his career, Daniel has worked across a range of marketing and media-focused roles, gaining hands-on experience in content creation, social media management, campaign execution, and brand promotion. He has successfully delivered marketing initiatives that drive engagement, strengthen brand presence, and connect organisations with their target audiences. Alongside his professional experience, Daniel has built a strong reputation within community sport, particularly through his involvement with Port Melbourne Sharks Soccer Club. Working closely with club stakeholders, he has contributed to player recruitment campaigns, event promotion, community engagement initiatives, and the development of pathways that support young athletes progressing into senior football. What sets Daniel apart is his ability to combine creativity with commercial thinking. He understands how to tell compelling stories, build meaningful connections with audiences, and create marketing strategies that deliver measurable outcomes. His passion for sport, business, and digital media allows him to bring a unique perspective to every project, while his strong work ethic, adaptability, and commitment to continuous learning ensure he consistently delivers high-quality results. Driven, ambitious, and results-focused, Daniel is committed to building a career at the intersection of marketing, media, and sport, with aspirations to contribute to leading organisations both in Australia and internationally.

Daniel Serra Daniel Serra is a marketing professional, content creator, and aspiring sports industry leader with experience spanning digital marketing, media, brand development, and community sport. Currently completing a Bachelor of Business (Marketing) at Torrens University Australia, Daniel has developed a strong foundation in strategic marketing, communications, and audience engagement. Throughout his career, Daniel has worked across a range of marketing and media-focused roles, gaining hands-on experience in content creation, social media management, campaign execution, and brand promotion. He has successfully delivered marketing initiatives that drive engagement, strengthen brand presence, and connect organisations with their target audiences. Alongside his professional experience, Daniel has built a strong reputation within community sport, particularly through his involvement with Port Melbourne Sharks Soccer Club. Working closely with club stakeholders, he has contributed to player recruitment campaigns, event promotion, community engagement initiatives, and the development of pathways that support young athletes progressing into senior football. What sets Daniel apart is his ability to combine creativity with commercial thinking. He understands how to tell compelling stories, build meaningful connections with audiences, and create marketing strategies that deliver measurable outcomes. His passion for sport, business, and digital media allows him to bring a unique perspective to every project, while his strong work ethic, adaptability, and commitment to continuous learning ensure he consistently delivers high-quality results. Driven, ambitious, and results-focused, Daniel is committed to building a career at the intersection of marketing, media, and sport, with aspirations to contribute to leading organisations both in Australia and internationally.

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Daniel Serra

Daniel Serra is a marketing professional, content creator, and aspiring sports industry leader with experience spanning digital marketing, media, brand development, and community sport. Currently completing a Bachelor of Business (Marketing) at Torrens University Australia, Daniel has developed a strong foundation in strategic marketing, communications, and audience engagement.

Throughout his career, Daniel has worked across a range of marketing and media-focused roles, gaining hands-on experience in content creation, social media management, campaign execution, and brand promotion. He has successfully delivered marketing initiatives that drive engagement, strengthen brand presence, and connect organisations with their target audiences.

Alongside his professional experience, Daniel has built a strong reputation within community sport, particularly through his involvement with Port Melbourne Sharks Soccer Club. Working closely with club stakeholders, he has contributed to player recruitment campaigns, event promotion, community engagement initiatives, and the development of pathways that support young athletes progressing into senior football.

What sets Daniel apart is his ability to combine creativity with commercial thinking. He understands how to tell compelling stories, build meaningful connections with audiences, and create marketing strategies that deliver measurable outcomes. His passion for sport, business, and digital media allows him to bring a unique perspective to every project, while his strong work ethic, adaptability, and commitment to continuous learning ensure he consistently delivers high-quality results.

Driven, ambitious, and results-focused, Daniel is committed to building a career at the intersection of marketing, media, and sport, with aspirations to contribute to leading organisations both in Australia and internationally.

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Work Experience

Bartender/Waiter at Wharf Shed Cafe
March 1, 2021 - Present
Bartender/Waiter responsible for preparing and serving a variety of alcoholic and non-alcoholic drinks in a fast-paced environment; maintained a clean, well-stocked bar in line with health and safety regulations; communicated clearly with customers and delivered exceptional service; handled cash and card transactions via POS; supported large function groups (weddings, engagements, birthdays); assisted in kitchen pass-through during weekend rushes; demonstrated flexibility with a variable schedule.
Self-Employed / Small Business Owner at Independent / Self-Employed
September 1, 2021 - July 1, 2024
Took full ownership of paid marketing campaigns across Meta, Instagram, Mailchimp and Google Ads; identified trends, tested marketing algorithms, and optimized performance; created daily content that grew an Instagram following to 8,000+; updated Shopify stock and fulfilled orders; maintained a positive brand reputation; collaborated with photographers and models for content; ran the business as a sole trader and gained Photoshop experience for social media campaigns.
Car Wash Attendant at Wizard Car Wash - Corio
January 1, 2017 - July 1, 2018
Greeted customers, operated car wash machinery, mixed soap and water, ensured premises were secure and clean at all times, cleaned tires, and maintained general cleanliness of the site.
Social Media Manager / Designer / Content Creator at Port Melbourne Sharks
February 1, 2026 - Present
Designed graphics for the club including lineup posts, full-time graphics, training videos for seniors to U13s; met deadlines, delivered early; scheduled posts during peak periods to maximize reach; researched trending hashtags; collaborated with club photographers; exported graphics via Canva and Photoshop; managed social media campaigns through Meta and Google Ads; created hype around games, increasing attendance at home games.

Education

Bachelor of Business (Marketing) at Torrens University
February 1, 2023 - June 22, 2026

Qualifications

Year 12 VCE Completion
December 1, 2020 - June 22, 2026
ACC Year 10 Soccer - Team of the Year
September 1, 2018 - June 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail