Available to hire
I help founders and organisations turn early-stage ideas into brands and ventures people love. With 15+ years across creative, service design, and accelerator programs, I shape positioning, narrative, and go-to-market strategies that translate complexity into clear action.
Experience Level
Work Experience
Director of Strategy & Partnerships at Kirn Studio (Sydney)
May 1, 2025 - July 10, 2026Led growth, brand and strategy for a digital design studio. Built the studio’s public profile through thought leadership and social content, and advised clients on digital and venture strategy, brand narrative, and positioning. Produced long-form thought leadership content that grew organic LinkedIn following by 70% and was directly cited by prospective clients. Managed a flagship client relationship and expanded engagement scope.
Venture & Brand Strategist (Independent Consultant, fractional) at Independent Consultant (Sydney)
May 3, 2024 - January 5, 2025Fractional strategist for startups and legacy organisations focused on brand positioning, content strategy, and identifying new growth and revenue streams. Developed brand positioning and a content strategy for Lela Organic, establishing a content system currently in active use across organic and paid channels. Also supported clients including Wesley Uniting Church Castle Hill, with additional engagements under NDA.
Senior Service Designer at WAVE Design (Sydney)
June 20, 2022 - May 3, 2025Delivered end-to-end service and experience design across healthcare, pharmaceutical, and government sectors. Translated complex multi-stakeholder environments into clear narratives and actionable design solutions. Developed service design concepts that secured executive approval and funding for live v1.0 development, and led as sole design authority across technical and business teams using human-centred principles throughout delivery.
Strategic Design Lead (APAC Innovation & Accelerator Programs) at Echos Innovation Lab (Sydney + APAC)
September 23, 2019 - June 17, 2022Led APAC innovation and accelerator programs working with global partners, startups, and government bodies. Designed and led Echos’ inaugural Design Leadership Program end-to-end, selling out the first season with signup revenue 20% above projection. Guided Google News Initiative APAC Design Accelerator startup teams through HCD sprints, resulting in one successful pilot deployment and multiple cohorts receiving executive funding approval. Led Google Startup Labs APAC coaching program teams through current-state diagnosis and HCD/innovation frameworks, with 11 of 12 completing successfully and several developing new ventures or features.
Creative Art Director at Various Agencies (Sydney, Rome, London, San Francisco)
November 11, 2009 - September 23, 2019Ten years as Creative Art Director producing integrated campaigns, digital content, and brand identity work for major global brands. Wrote concepts and scripts for an Audi A4 launch campaign in North America and supported MillerCoors business growth, including Leinenkugel’s brand revival scripts. Led Netflix teaser and launch campaign for Bird Box across APAC. Contributed to the Star “SmartWig” concept (Spikes Asia Grand Prix winner). Experience included agencies such as Venables Bell & Partners, VMLY&R, Bashful, Host/Havas, Virtue, DDB, Leo Burnett, We Are Social, Saatchi & Saatchi.
Education
Service Design (certificate) at Academy Xi Sydney
January 1, 2018 - January 1, 2018Bachelor of Communication Design at Swinburne University of Technology (Melbourne)
January 1, 2002 - January 1, 2005VCE at Carey Baptist Grammar (Melbourne)
January 1, 2001 - January 1, 2001Qualifications
Industry Experience
Media & Entertainment, Government, Healthcare, Professional Services
Experience Level
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