Available to hire
I am a multidisciplinary designer focused on visual storytelling, digital content, and campaign design. I create clear, engaging visuals that connect ideas with audiences across platforms. With a passion for creative design, I thrive at the intersection of art and strategy, bringing ideas to life through impactful digital experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
Italian
Intermediate
Work Experience
Community & Brand Manager at Rayas Collective
January 1, 2024 - PresentDefined and implemented a cohesive visual and verbal identity across digital platforms, ensured alignment with brand guidelines and customer personas, supported brand strategy execution with consistent storytelling and design across social media, email, and web channels. Collaborated with design and marketing teams to deliver unified brand experiences and refine communication tone and style.
Community & Brand Manager at Rayas Collective
January 1, 2024 - PresentDefined and implemented a cohesive visual and verbal identity across all digital platforms, ensuring alignment with brand guidelines and customer personas. Developed and supported brand strategy execution by maintaining consistent storytelling and design across social media, email, and web channels. Collaborated with design and marketing teams to deliver unified brand experiences and improve overall communication tone and style.
Community & Brand Manager at Rayas Collective
January 1, 2024 - PresentDefined and implemented a cohesive visual and verbal identity across digital platforms, ensured alignment with brand guidelines and customer personas. Maintained consistent storytelling and design across social media, email, and web channels. Collaborated with design and marketing teams to deliver unified brand experiences and improve communication tone and style.
Brand & Visual Identity Designer at Freelance / Remote
December 31, 2023 - September 25, 2025Developed brand identity systems and visual storytelling strategies for emerging Colombian brands. Created multi-channel content for social media, email marketing, and web, tailored to audience insights and tone of voice. Advised on digital presence and customer engagement tactics to improve brand perception and loyalty. Improved consistency across campaigns, increasing brand recognition and engagement through tone-aligned content. Delivered branding kits and content calendars aligned with business goals and seasonal campaigns.
Brand & Visual Identity Designer at Remote (Freelance)
December 31, 2023 - September 25, 2025Developed brand identity systems and visual storytelling strategies for emerging Colombian brands. Created multi-channel content for social media, email marketing, and web, tailored to audience insights and tone of voice. Advised on digital presence and customer engagement tactics to improve brand perception and loyalty. Improved consistency across campaigns, increasing brand recognition, helped generate 30% more engagement through tone-aligned content. Delivered branding kits and content calendars aligned with business goals and seasonal campaigns.
Brand & Visual Identity Designer (Freelance) at Remote
January 1, 2023 - September 25, 2025Developed brand identity systems and visual storytelling strategies for emerging Colombian brands. Created multi-channel content for social media, email marketing, and web, tailored to audience insights and tone of voice. Advised on digital presence and customer engagement tactics to improve brand perception and loyalty. Improved consistency across campaigns, increasing brand recognition and engagement by around 30%. Delivered branding kits and content calendars aligned with business goals and seasonal campaigns.
Graphic Designer at Nueva Vida S.A
October 1, 2021 - September 25, 2025Developed packaging design and identity manuals for new product launches, ensuring brand clarity and shelf impact. Designed visual content for web, email, and social channels aligned with audience journey and business objectives. Collaborated with marketing teams to test and iterate content performance across platforms.
Graphic Designer at Nueva Vida S.A
October 1, 2021 - September 25, 2025Developed packaging design and identity manuals for new product launches, ensuring brand clarity and shelf impact. Designed visual content for web, email, and social channels aligned with audience journey and business objectives. Collaborated with marketing teams to test and iterate content performance across platforms.
Graphic Designer at Nueva Vida S.A
October 1, 2021 - September 25, 2025Developed packaging design and identity manuals for new product launches, ensuring brand clarity and shelf impact. Designed visual content for web, email, and social channels aligned with audience journey and business objectives. Collaborated with marketing teams to test and iterate content performance across platforms.
Graphic Design Intern at SODEXO S.A
August 1, 2020 - September 25, 2025Designed internal and external communication assets for health-focused dining environments. Created branded content for social media, aligning visuals with public health messaging and user needs. Supported digital content optimization efforts to enhance usability and visual engagement.
Graphic Design Intern at SODEXO S.A
August 1, 2020 - September 25, 2025Designed internal and external communication assets for health-focused dining environments. Created branded content for social media, aligning visuals with public health messaging and user needs. Supported digital content optimization efforts to enhance usability and visual engagement.
Graphic Design Intern at SODEXO S.A
August 1, 2020 - September 25, 2025Designed internal and external communication assets for health-focused dining environments. Created branded content for social media, aligning visuals with public health messaging and user needs. Supported digital content optimization efforts to enhance usability and visual engagement.
Education
Graphic Design, Bachelor at Universidad Jorge Tadeo Lozano
January 1, 2015 - January 1, 2020Branded Content at Cámara de Comercio de Bogotá
January 1, 2020 - January 1, 2020Digital Marketing Fundamentals at Google
January 1, 2020 - January 1, 2020Google Ads Display Certification at Google
January 1, 2024 - January 1, 2024Google Ads Search Certification at Google
January 1, 2025 - January 1, 2025Brand Management at Coursera (University of London)
January 1, 2025 - September 25, 2025Bachelor of Graphic Design at Universidad Jorge Tadeo Lozano
January 1, 2015 - January 1, 2020Branded Content at Cámara de Comercio de Bogotá
January 1, 2020 - January 1, 2020Digital Marketing Fundamentals at Google
January 1, 2020 - January 1, 2020Google Ads Display Certification at Google
January 1, 2024 - September 25, 2025Google Ads Search Certification at Google
January 1, 2025 - September 25, 2025Brand Management at Coursera (University of London)
January 1, 2025 - September 25, 2025Bachelor in Graphic Design at Universidad Jorge Tadeo Lozano
January 1, 2015 - January 1, 2020Graphic Design Bachelor at Universidad Jorge Tadeo Lozano
January 1, 2016 - January 1, 2020Qualifications
Google Ads Display Certification
January 1, 2024 - January 1, 2024Google Ads Search Certification
January 1, 2025 - January 1, 2025Digital Marketing Fundamentals
January 1, 2020 - January 1, 2020Brand Management
January 1, 2025 - September 25, 2025Google Ads Display Certification
January 1, 2024 - September 25, 2025Google Ads Search Certification
January 1, 2025 - September 25, 2025Digital Marketing Fundamentals
January 1, 2020 - September 25, 2025Branded Content
January 1, 2020 - September 25, 2025Brand Management (Coursera)
January 1, 2025 - September 25, 2025Bachelor of Graphic Design
January 1, 2015 - January 1, 2020Branded Content
January 1, 2020 - December 31, 2020Digital Marketing Fundamentals
January 1, 2020 - December 31, 2020Google Ads Display Certification
January 1, 2024 - September 25, 2025Google Ads Search Certification
January 1, 2025 - September 25, 2025Brand Management
January 1, 2025 - September 25, 2025Branded Content
January 1, 2020 - January 1, 2020Google Ads (Search, display)
January 1, 2025 - June 30, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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