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Hi there! I’m Dani Maslaney, a beauty industry expert with 16+ years of hands-on retail experience at Sephora and Ulta, specializing in product evaluation and clear, objective recommendations that help clients find the right products for their needs. I’m skilled at assessing formulation quality, ingredient lists, and shade/undertone fit across diverse skin tones and textures, and I love guiding clients with practical, real-world advice. I thrive working remotely, producing structured comparisons and buyer’s guides that reflect authentic use cases and budgets, and I’m adept at building long-term relationships through thoughtful communication and tailored styling guidance.…Hi there! I’m Dani Maslaney, a beauty industry expert with 16+ years of hands-on retail experience at Sephora and Ulta, specializing in product evaluation and clear, objective recommendations that help clients find the right products for their needs. I’m skilled at assessing formulation quality, ingredient lists, and shade/undertone fit across diverse skin tones and textures, and I love guiding clients with practical, real-world advice. I thrive working remotely, producing structured comparisons and buyer’s guides that reflect authentic use cases and budgets, and I’m adept at building long-term relationships through thoughtful communication and tailored styling guidance.

Dani Maslaney

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Hi there! I’m Dani Maslaney, a beauty industry expert with 16+ years of hands-on retail experience at Sephora and Ulta, specializing in product evaluation and clear, objective recommendations that help clients find the right products for their needs. I’m skilled at assessing formulation quality, ingredient lists, and shade/undertone fit across diverse skin tones and textures, and I love guiding clients with practical, real-world advice. I thrive working remotely, producing structured comparisons and buyer’s guides that reflect authentic use cases and budgets, and I’m adept at building long-term relationships through thoughtful communication and tailored styling guidance.…Hi there! I’m Dani Maslaney, a beauty industry expert with 16+ years of hands-on retail experience at Sephora and Ulta, specializing in product evaluation and clear, objective recommendations that help clients find the right products for their needs. I’m skilled at assessing formulation quality, ingredient lists, and shade/undertone fit across diverse skin tones and textures, and I love guiding clients with practical, real-world advice. I thrive working remotely, producing structured comparisons and buyer’s guides that reflect authentic use cases and budgets, and I’m adept at building long-term relationships through thoughtful communication and tailored styling guidance.

Available to hire

Hi there! I’m Dani Maslaney, a beauty industry expert with 16+ years of hands-on retail experience at Sephora and Ulta, specializing in product evaluation and clear, objective recommendations that help clients find the right products for their needs.

I’m skilled at assessing formulation quality, ingredient lists, and shade/undertone fit across diverse skin tones and textures, and I love guiding clients with practical, real-world advice. I thrive working remotely, producing structured comparisons and buyer’s guides that reflect authentic use cases and budgets, and I’m adept at building long-term relationships through thoughtful communication and tailored styling guidance.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Paramedical Tattoo Artist at Self-employed

January 1, 2025 - Present

Paramedical tattoo artist specializing in scar camouflage, hair density restoration, vitiligo repigmentation, and medical-grade tattooing. Applies pigment with precision to achieve natural-looking results across diverse skin tones and textures.

Founder at Your Make up Case LLC

February 1, 2023 - Present

Provide personalized beauty consultations focused on product evaluation and routine optimization. Assess clients’ existing makeup collections, identify high-quality products aligned to needs and budgets, and create tailored guidance and routines.

Professional Makeup Artist at IATSE Local 798 (TV & Film)

November 1, 2016 - Present

Lead makeup artist for film and television productions; evaluate products for diverse skin tones and on-set conditions; coordinate with departments to ensure cohesive visual outcomes; maintain detailed continuity records; anticipate production needs.

Beauty Brand Representative at Freelance

November 1, 2009 - Present

Hands-on retail experience for Sephora and Ulta; provide product recommendations based on client needs, concerns, and budgets; train retail teams on product knowledge, formulation quality, color theory, and shade matching; assess ingredient lists and shade ranges for inclusivity across skin tones.

Account Coordinator at Peter Thomas Roth Skin Care, TARTE Cosmetics, & Cargo Cosmetics

November 1, 2009 - Present

Educate retail teams on skin care products and trends; maintain SPH through consultative selling; host virtual training sessions; lead regional education and strategy with personalized coaching for retail teams; coordinate events reflecting seasonal trends and brand engagement; deliver product consultations matched to client needs and skin profiles.

Sales Specialist – Stila & Smashbox at Freelance

November 1, 2009 - Present

Surpassed sales targets through intuitive product recommendations; trained retail employees on color, application, and style techniques to drive sales and brand alignment.