Creative and strategic Social Media & Content Specialist with 4+ years’ experience building digital campaigns, content strategies, and creative assets across healthcare and community-focused organisations. Skilled in organic and paid social, short-form video, graphic design, copywriting, and integrated campaign delivery across digital and traditional channels. Experienced producing audience-focused, sensitive content in highly regulated environments. Uses analytics and performance data (Meta Ads Manager, Hootsuite, and Google Analytics) to optimise creative outcomes, improve engagement and conversions, and support awareness and fundraising goals.

Dani Rafferty

Creative and strategic Social Media & Content Specialist with 4+ years’ experience building digital campaigns, content strategies, and creative assets across healthcare and community-focused organisations. Skilled in organic and paid social, short-form video, graphic design, copywriting, and integrated campaign delivery across digital and traditional channels. Experienced producing audience-focused, sensitive content in highly regulated environments. Uses analytics and performance data (Meta Ads Manager, Hootsuite, and Google Analytics) to optimise creative outcomes, improve engagement and conversions, and support awareness and fundraising goals.

Available to hire

Creative and strategic Social Media & Content Specialist with 4+ years’ experience building digital campaigns, content strategies, and creative assets across healthcare and community-focused organisations. Skilled in organic and paid social, short-form video, graphic design, copywriting, and integrated campaign delivery across digital and traditional channels.

Experienced producing audience-focused, sensitive content in highly regulated environments. Uses analytics and performance data (Meta Ads Manager, Hootsuite, and Google Analytics) to optimise creative outcomes, improve engagement and conversions, and support awareness and fundraising goals.

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Work Experience

Social Media & Content Specialist at Lifeline Australia
December 4, 2023 - Present
Manage and execute social media and content strategies across multiple national mental health brands, delivering campaigns and creative assets across paid, organic and traditional channels.
Marketing Coordinator at Pet Refuge NZ Charitable Trust
May 1, 2022 - May 1, 2023
Managed digital marketing, content production, fundraising communications and stakeholder relationships for a national domestic violence support organisation.
Communications/Media & Administrative Assistant at ALS Society of Alberta
August 1, 2019 - February 29, 2020
Supported communications, digital content and community engagement for a health-focused nonprofit organisation.

Education

Bachelor of Media and Communications at La Trobe University
January 1, 2018 - December 31, 2020
Academic Exchange Year at University of Calgary
January 1, 2019 - December 31, 2019
Visual Design at General Assembly
August 1, 2024 - December 31, 2024

Qualifications

Industry Experience

Healthcare, Non-Profit Organization, Media & Entertainment, Professional Services