I’m Daniela Romero, a marketing and project management professional based in Paris, with hands-on experience across digital campaigns, lead generation, automation, and analytics. I’ve coordinated cross-functional stakeholders (marketing, product, external partners, and vendors) and delivered end-to-end activations—from planning and routing logic to on-site execution—while keeping brand guidelines and timelines under control. I’m also comfortable working with CRM and automation ecosystems, building and optimizing journeys (landing to qualification to lead capture) and tracking performance through tools like Power BI, Google Analytics, and survey platforms. Alongside my marketing execution background, I have a strong operational mindset, detail orientation, and clear communication skills, plus international experience supporting markets across Europe and Asia.…

Daniela Romero

I’m Daniela Romero, a marketing and project management professional based in Paris, with hands-on experience across digital campaigns, lead generation, automation, and analytics. I’ve coordinated cross-functional stakeholders (marketing, product, external partners, and vendors) and delivered end-to-end activations—from planning and routing logic to on-site execution—while keeping brand guidelines and timelines under control. I’m also comfortable working with CRM and automation ecosystems, building and optimizing journeys (landing to qualification to lead capture) and tracking performance through tools like Power BI, Google Analytics, and survey platforms. Alongside my marketing execution background, I have a strong operational mindset, detail orientation, and clear communication skills, plus international experience supporting markets across Europe and Asia.…

Available to hire

I’m Daniela Romero, a marketing and project management professional based in Paris, with hands-on experience across digital campaigns, lead generation, automation, and analytics. I’ve coordinated cross-functional stakeholders (marketing, product, external partners, and vendors) and delivered end-to-end activations—from planning and routing logic to on-site execution—while keeping brand guidelines and timelines under control.

I’m also comfortable working with CRM and automation ecosystems, building and optimizing journeys (landing to qualification to lead capture) and tracking performance through tools like Power BI, Google Analytics, and survey platforms. Alongside my marketing execution background, I have a strong operational mindset, detail orientation, and clear communication skills, plus international experience supporting markets across Europe and Asia.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Advanced
Chinese
Intermediate
Spanish; Castilian
Fluent

Work Experience

Marketing Operations — Lead Gen & Automation Project (internship/assignment)
February 1, 2024 - October 1, 2024
Supported end-to-end lead generation and lifecycle automation for international markets, including marketing content support and event activation. Built and optimized digital journeys (WhatsApp/chatbot flows and landing-to-lead capture routing logic), implemented tracking systems (cookies/analytics) for user behavior and conversion performance monitoring, and created dashboards to track leads, sources, and conversion funnel metrics. Coordinated logistics, vendor support, and on-site execution while ensuring brand standards were followed across touchpoints; also contributed to reporting and workflow documentation.
Project Manager at Paris 2024 Olympic activation (role/assignment)
January 1, 2024 - December 31, 2024
Managed coordination for Olympic-related activation work, supporting logistics and execution under time and budget pressure. Ensured consistent brand delivery across touchpoints and collaborated with cross-functional stakeholders to deliver operational outcomes reliably. Focused on organized project coordination, clear communication, and on-time delivery while maintaining documentation and efficient workflows.
Digital Marketing / Marketing & Content (International markets)
September 1, 2019 - February 1, 2025
Led or supported digital marketing initiatives across Asia and Europe, improving brand visibility and sell-out performance. Designed social media content from concept to production, coordinated shoots and post-production, localized campaigns for different markets, and supported livestream strategies and KOL collaborations to increase traffic and conversion. Contributed to optimizing digital user journeys using insights and reporting, and assisted with campaign effectiveness measurement and conversion metrics.
V PPT / Administrative & Event support (UTP – Mexico City; distribution and marketing network) at UTP
January 1, 2018 - January 1, 2019
Supported distribution and marketing network activities in Mexico City, contributing to customer-facing marketing efforts. Also provided administrative assistance and event coordination support, including scheduling, document organization, and reporting/communication to maintain efficient workflows and documentation throughout operations.

Education

Bachelor's Degree in International Business at Universidad Iberoamericana
January 11, 2030 - May 12, 2026
Master’s degree (MSc Business School) at ES G – Paris
January 11, 2030 - October 5, 2026
Master’s degree (MSc Business School) at Suzhou (partner studies)
January 11, 2030 - October 5, 2026
Bachelor’s degree at Erasmus IESEG – Lille, France
January 1, 2023 - January 1, 2025
Bachelor’s degree at Universidad Iber oamericana – (Mexico)
January 11, 2030 - October 5, 2026

Qualifications

Meta Certified Digital Marketing Associate
January 11, 2030 - May 12, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education
    OnRegal website
    Full development of the OnRegal website from scratch, including both the visual structure and the product management system. The project involved designing and developing a digital platform where products can be registered, edited, organized, and managed, including information such as product name, category, description, price, images, and availability. A clear and user-friendly product catalog was also created to improve navigation and product visibility. The main goal was to build a functional, easy-to-manage website that can scale as new products and business needs are added over time.…