Danjela Barçi

Available to hire

Language

English
Intermediate
Italian
Beginner

Work Experience

Marketing Specialist – Digital Head
December 1, 2025 - Present
Manage social media and digital marketing strategies for 40+ clients across diverse industries; design and execute monthly content calendars; create engaging social media content and copy; plan and optimize paid campaigns; monitor performance and prepare monthly reports; write SEO-optimized blog articles; collaborate with designers and maintain client relationships.
Reception Supervisor - Primo Hotel Tirana at Primo Hotel Tirana
March 1, 2024 - December 1, 2025
Led front-desk operations, guest relations, and administrative tasks; managed hotel social media; handled invoicing and monthly reconciliations; oversaw procurement and inventory; recruited staff and organized housekeeping schedules.
Journalist - Iconstyle Albania at Iconstyle Albania
November 1, 2023 - February 1, 2024
Produced 12–14 showbiz articles daily; managed Instagram and TikTok accounts, creating daily content and growing audience engagement.
Web Journalist – “Love Island Albania” at Klan TV
August 1, 2023 - November 1, 2023
Worked as web journalist for Love Island Albania; published daily news and updates on contestants on the official website and Instagram; edited and posted short videos from events to boost reach.
Journalist - News 24 TV at News 24 TV
March 1, 2023 - July 1, 2023
Wrote breaking news and daily articles following strict journalistic ethics; verified information with field reporters; ensured impartial reporting.
Receptionist - Doanesia Hotel Tirana at Doanesia Hotel Tirana
December 1, 2021 - February 1, 2023
Welcomed guests and managed check-in/check-out; maintained room inventory; handled the hotel’s social media presence.
Marketing Specialist - Digital Head
December 1, 2025 - Present
Manage social media and digital marketing strategies for 40+ clients across diverse industries (retail, healthcare, hospitality, and more). Design and execute customized monthly content calendars aligned with each client’s business goals. Create engaging social media content and copy for posts, stories, and promotional campaigns. Plan, launch, and optimize paid social media advertising campaigns (Meta Ads). Monitor campaign performance and analyze key metrics: engagement, reach, conversions, and ROI. Prepare detailed monthly performance reports with data-driven insights and optimization recommendations. Writing SEO-optimized blog articles for company websites. Collaborate closely with graphic designers to ensure visual and brand consistency. Maintain strong client relationships through regular communication and strategy adjustments based on feedback.
Reception Supervisor at Primo Hotel Tirana
March 1, 2024 - December 1, 2025
Promoted to Supervisor after only 3 months. Led front-desk operations, guest relations, and daily administrative tasks. Managed the hotel’s social media accounts and increased online engagement. Handled client invoicing, corporate accounts, and monthly financial reconciliations. Oversaw procurement for the hotel and bar, including supplier payments and inventory control. Conducted staff recruitment interviews and organized daily schedules for housekeeping team.
Journalist at Iconstyle Albania
November 1, 2023 - February 1, 2024
Produced 12-14 high-quality showbiz articles daily. Managed the outlet’s Instagram and TikTok accounts, creating daily content and growing audience engagement.
Web Journalist at "Love Island Albania" - Klan TV
August 1, 2023 - November 1, 2023
Web journalist for the show 'Love Island Albania'. Published daily news and updates about contestants on the official website and Instagram Stories. Edited and posted short videos from daily events to boost social media reach. Maintained balanced coverage across all contestants and prepared weekly recap articles before the live Sunday prime.
Journalist at News 24 TV
March 1, 2023 - July 1, 2023
Wrote breaking news and daily articles following strict journalistic ethics and standards. Verified all information with field reporters before publication. Ensured impartial, objective reporting while respecting human rights and protecting minors.
Receptionist at Doanesia Hotel Tirana (formerly Agsel Hotel)
December 1, 2021 - February 1, 2023
Welcomed guests and managed check-in/check-out procedures. Maintained room inventory and allocated rooms according to guest preferences. Handled the hotel’s social media presence.

Education

Bachelor in Journalism and Communication at University of Tirana
October 1, 2020 - July 15, 2023
Master of Science in Public Relations at University of Tirana
October 1, 2023 - July 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Healthcare, Travel & Hospitality, Media & Entertainment, Professional Services, Education
    paper Marketing Specialist, SMM & Content Creator

    I have worked on a variety of projects focused on content creation, reporting, and digital growth. My experience includes developing engaging content and writing clear descriptions, as well as creating KPI, monthly, and annual reports to track performance and insights.
    I also write SEO-optimized blog content to improve website visibility and drive organic traffic. My work combines creativity with data analysis to support effective communication and strategic growth.