I bring almost two decades of experience in the creative industry, specializing in brand building and marketing campaigns across various sectors. I've had the privilege of managing, training, and guiding teams of talented creatives, including copywriters and designers, helping them grow and deliver impactful work. With hands-on experience across APAC, I enjoy brainstorming and developing ideas that resonate on both regional and local levels. I'm passionate about crafting compelling copy and effective marketing strategies that connect brands with their audiences. Whether it's adapting ideas for mega campaigns or handling ad hoc requests, I thrive in dynamic environments where creativity meets strategy to produce meaningful results.

Dann Toh Boo Ghee

I bring almost two decades of experience in the creative industry, specializing in brand building and marketing campaigns across various sectors. I've had the privilege of managing, training, and guiding teams of talented creatives, including copywriters and designers, helping them grow and deliver impactful work. With hands-on experience across APAC, I enjoy brainstorming and developing ideas that resonate on both regional and local levels. I'm passionate about crafting compelling copy and effective marketing strategies that connect brands with their audiences. Whether it's adapting ideas for mega campaigns or handling ad hoc requests, I thrive in dynamic environments where creativity meets strategy to produce meaningful results.

Available to hire

I bring almost two decades of experience in the creative industry, specializing in brand building and marketing campaigns across various sectors. I’ve had the privilege of managing, training, and guiding teams of talented creatives, including copywriters and designers, helping them grow and deliver impactful work. With hands-on experience across APAC, I enjoy brainstorming and developing ideas that resonate on both regional and local levels.

I’m passionate about crafting compelling copy and effective marketing strategies that connect brands with their audiences. Whether it’s adapting ideas for mega campaigns or handling ad hoc requests, I thrive in dynamic environments where creativity meets strategy to produce meaningful results.

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Language

English
Advanced

Work Experience

Regional Senior Creative Copywriter at Seek Asia
February 1, 2024 - Present
Responsible for copywriting and idea generation for brand and marketing campaigns across APAC. Managed projects by delegating tasks and liaising between requesters and creative team members, while providing creative guidance and advice to team members.
Senior Associate, Copywriter at Lazada Malaysia
November 30, 2023 - July 22, 2025
Handled copywriting for marketing including branding, social media, livestream, and media communication. Brainstormed and created ideas for major campaigns like Lazada Run and Payday, and handled ad hoc requests from other departments such as LazGlobal and Employer Branding.
Copy Principal at Vettons Sdn Bhd
March 31, 2022 - July 22, 2025
Created creative and marketing ideas and collaterals to attract users and merchants using digital assets such as social media, eDM, app banners, web banners, and outdoor communications. Maintained quality standards of copy for all external communication channels including advertising, marketing, merchant engagement, app design, and corporate communications.
Senior Copywriter at Alpha 245
October 31, 2020 - July 22, 2025
Handled branding and advertising for HSBC (brand localization campaigns, credit card promotions, business loan promotions) and Somersby (annual brand plan, trade visibility campaigns). Managed various advertising exercises including internal product videos for Kotra Pharma and e-commerce materials for Abbott.
Head of Copy at Forefront
May 31, 2019 - July 22, 2025
Provided training, guidance and quality control for a team of copywriters and digital copywriters including juniors and interns. Managed branding, advertising, and ideation projects including one-off campaigns for property and property-related clients such as EcoWorld, Sime Darby Properties, CapitaLand, Desa Park City, and Sunway Properties.
Senior Copywriter at M&C Saatchi
April 30, 2016 - July 22, 2025
Senior copywriting role with unspecified detailed responsibilities.
Creative Group Head at DNA Communications
January 31, 2016 - July 22, 2025
Led creative group with responsibilities presumably involving creative direction and copywriting.
Senior Copywriter at Torpedo Ideas
November 30, 2013 - July 22, 2025
Senior copywriting for advertising and marketing campaigns.
Copywriter at Spencer Azizul
September 30, 2006 - July 22, 2025
Copywriting at Spencer Azizul agency.
Copywriter at DNA Communications
March 31, 2006 - July 22, 2025
Copywriting duties
Copywriter at UPP Advertising
March 31, 2005 - July 22, 2025
Copywriting responsibilities.

Education

Diploma at Lim Kok Wing University College of Creative Technology
January 1, 0001 - January 1, 0001
High School Diploma at Garden International School, Kuala Lumpur
January 1, 1999 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Real Estate & Construction, Financial Services, Consumer Goods