Dann Toh Boo Ghee
I bring almost two decades of experience in the creative industry, specializing in brand building and marketing campaigns across various sectors.
About
I bring almost two decades of experience in the creative industry, specializing in brand building and marketing campaigns across various sectors. I’ve had the privilege of managing, training, and guiding teams of talented creatives, including copywriters and designers, helping them grow and deliver impactful work. With hands-on experience across APAC, I enjoy brainstorming and developing ideas that resonate on both regional and local levels.
I’m passionate about crafting compelling copy and effective marketing strategies that connect brands with their audiences. Whether it’s adapting ideas for mega campaigns or handling ad hoc requests, I thrive in dynamic environments where creativity meets strategy to produce meaningful results.
- 21 years' experience
- Joined July 2025
Skills· 8
Languages
- EnglishAdvanced
Industry experience
- Retail
- Media & Entertainment
- Real Estate & Construction
- Financial Services
- Consumer Goods
Work experience· 11 roles
Responsible for copywriting and idea generation for brand and marketing campaigns across APAC. Managed projects by delegating tasks and liaising between requesters and creative team members, while providing creative guidance and advice to team members.
Handled copywriting for marketing including branding, social media, livestream, and media communication. Brainstormed and created ideas for major campaigns like Lazada Run and Payday, and handled ad hoc requests from other departments such as LazGlobal and Employer Branding.
Created creative and marketing ideas and collaterals to attract users and merchants using digital assets such as social media, eDM, app banners, web banners, and outdoor communications. Maintained quality standards of copy for all external communication channels including advertising, marketing, merchant engagement, app design, and corporate communications.
Education
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