I am a results-driven experiential marketing executive with 20+ years leading large-scale live events, brand activations, and partnership programs across media, agencies, and regulated industries. I build and guide cross-functional teams, own P&L and budget governance, and deliver complex multi-stakeholder programs from strategy through post-event ROI. I have a track record in enterprise settings: eight-figure budgets, significant cost savings, high renewal rates, and multi-year Fortune 500 partnerships (Walmart, Unilever, Pfizer, Sanofi, Abbott, Medtronic, and Kenvue). I bring disciplined operations, stakeholder management, and data-driven measurement frameworks that enterprise experiential programs demand.

Daphne Yeh

I am a results-driven experiential marketing executive with 20+ years leading large-scale live events, brand activations, and partnership programs across media, agencies, and regulated industries. I build and guide cross-functional teams, own P&L and budget governance, and deliver complex multi-stakeholder programs from strategy through post-event ROI. I have a track record in enterprise settings: eight-figure budgets, significant cost savings, high renewal rates, and multi-year Fortune 500 partnerships (Walmart, Unilever, Pfizer, Sanofi, Abbott, Medtronic, and Kenvue). I bring disciplined operations, stakeholder management, and data-driven measurement frameworks that enterprise experiential programs demand.

Available to hire

I am a results-driven experiential marketing executive with 20+ years leading large-scale live events, brand activations, and partnership programs across media, agencies, and regulated industries. I build and guide cross-functional teams, own P&L and budget governance, and deliver complex multi-stakeholder programs from strategy through post-event ROI. I have a track record in enterprise settings: eight-figure budgets, significant cost savings, high renewal rates, and multi-year Fortune 500 partnerships (Walmart, Unilever, Pfizer, Sanofi, Abbott, Medtronic, and Kenvue). I bring disciplined operations, stakeholder management, and data-driven measurement frameworks that enterprise experiential programs demand.

See more

Language

English
Fluent

Work Experience

Executive Producer at JetFuel, A Stagwell Company
July 1, 2023 - Present
Led an experiential agency within Stagwell producing national programs for Fortune 500 brands, managing $5.575M across 12 national programs; delivered $800K in portfolio-wide efficiency, 100% renewals, and on-time delivery. Built production function, SOPs, governance, vendor ecosystem, budget controls, and measurement frameworks; responsibility for $5.575M portfolio and 12 concurrent programs.
Senior Producer at ADM Creative Group
January 1, 2023 - July 1, 2023
Produced Kenvue’s inaugural Sales Leadership Kickoff and national conferences (500+ attendees) with broadcast-quality production, regulatory oversight, and hybrid formats; established content structures, partner integration, and measurement for digital-first formats.
Co-Executive Producer at PaleyWKND Festival
June 1, 2021 - December 1, 2022
Originated and produced PaleyWKND, a flagship event drawing tens of thousands with cross-functional execution across programming, partnerships, operations, marketing, and communications.
Director, Strategic Partnerships at The Paley Center for Media
June 1, 2021 - December 1, 2022
Secured and managed 25+ world-class brand and media partnerships across broadcast, streaming, sports, gaming, and tech; developed tiered sponsorship packages and activation menus; produced post-event ROI reports to support renewals.
Manager, Integrated Marketing & Strategic Partnerships at Omnicom Media Group – The Content Collective
April 1, 2011 - August 1, 2013
Led multi-year integrated marketing and sponsorship programs for Lowe’s and GE Appliances across TV, digital, social, events, and in-store channels; negotiated partnerships including The Rachael Ray Show, Conan O’Brien, Good Morning America, Cake Boss, and more.
Manager, Integrated Marketing & Sponsorships at SundanceTV & IFC Channel
October 1, 2006 - April 1, 2009
Branded entertainment sponsorships across on-air, digital, and live events; produced Sundance Film Festival activations with sponsor integrations; built sales collateral to support sponsorships.
Senior Event Production Coordinator at ESPN | X Games
January 1, 2010 - December 31, 2011
Production management for Summer and Winter X Games; complex scheduling, athlete coordination, vendor management and multi-city logistics for 100+ person production teams.
Experiential Producer (Contract) at Bustle Media Group / Alpha Food Labs / Food+Tech Connect
January 1, 2014 - December 31, 2020
Produced culturally resonant events across entertainment and food innovation; led festival and summit activations with sponsor integrations and measurable outcomes.
Production Manager (Contract) at Left/Right Productions
January 1, 2020 - December 31, 2021
Field production and project management for Showtime's docuseries The Circus; coordinated multi-venue shoots and post-production logistics.
Marketing Coordinator at Estée Lauder Companies
January 1, 2004 - December 31, 2006
Brand experiences and influencer community events for NYC market; supported experiential programs and product launches across markets.

Education

Bachelor of Arts in Communications, Film & Video at Pennsylvania State University
January 11, 2030 - June 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Retail, Consumer Goods, Professional Services