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Hi, I’m Dapo Asoluka, a Schulich Tech MBA graduate who is passionate about building brands through the transformative power of technology. I thrive at the intersection of product marketing, data, and consumer insights to drive growth. In my 10+ years of experience, I’ve led product launches, go-to-market strategies, and CRM-driven campaigns that boosted revenues, profitability, and market share while shaping compelling brand stories across Health, Beauty and Personal Care categories. I enjoy collaborating with cross-functional teams to turn customer insights into measurable business value, and I’m energized by global brand initiatives and data-driven decision making.…Hi, I’m Dapo Asoluka, a Schulich Tech MBA graduate who is passionate about building brands through the transformative power of technology. I thrive at the intersection of product marketing, data, and consumer insights to drive growth. In my 10+ years of experience, I’ve led product launches, go-to-market strategies, and CRM-driven campaigns that boosted revenues, profitability, and market share while shaping compelling brand stories across Health, Beauty and Personal Care categories. I enjoy collaborating with cross-functional teams to turn customer insights into measurable business value, and I’m energized by global brand initiatives and data-driven decision making.

Dapo Asoluka

Brand Strategist, Marketing Strategist, Marketing Consultant, +3

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Hi, I’m Dapo Asoluka, a Schulich Tech MBA graduate who is passionate about building brands through the transformative power of technology. I thrive at the intersection of product marketing, data, and consumer insights to drive growth. In my 10+ years of experience, I’ve led product launches, go-to-market strategies, and CRM-driven campaigns that boosted revenues, profitability, and market share while shaping compelling brand stories across Health, Beauty and Personal Care categories. I enjoy collaborating with cross-functional teams to turn customer insights into measurable business value, and I’m energized by global brand initiatives and data-driven decision making.…Hi, I’m Dapo Asoluka, a Schulich Tech MBA graduate who is passionate about building brands through the transformative power of technology. I thrive at the intersection of product marketing, data, and consumer insights to drive growth. In my 10+ years of experience, I’ve led product launches, go-to-market strategies, and CRM-driven campaigns that boosted revenues, profitability, and market share while shaping compelling brand stories across Health, Beauty and Personal Care categories. I enjoy collaborating with cross-functional teams to turn customer insights into measurable business value, and I’m energized by global brand initiatives and data-driven decision making.

Available to hire

Hi, I’m Dapo Asoluka, a Schulich Tech MBA graduate who is passionate about building brands through the transformative power of technology. I thrive at the intersection of product marketing, data, and consumer insights to drive growth.
In my 10+ years of experience, I’ve led product launches, go-to-market strategies, and CRM-driven campaigns that boosted revenues, profitability, and market share while shaping compelling brand stories across Health, Beauty and Personal Care categories. I enjoy collaborating with cross-functional teams to turn customer insights into measurable business value, and I’m energized by global brand initiatives and data-driven decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Business Manager – Health, Beauty and Personal Care at Panasonic Canada Incorporated (PCI)

January 1, 2025 - Present

Drives product marketing strategy and portfolio management for Beauty, Personal Care, and Massage Chairs; executes launches, promotions, and trade events; manages marketing assets and cross-functional communications; leads pricing, forecasting, and business planning; tracks performance and profitability; negotiates with factories to ensure timely product flow and market competitiveness.

Consumer Marketing Manager at British American Tobacco

July 1, 2022 - September 1, 2023

Developed GTM strategy, value proposition, and positioning for three brand equity campaigns (VFM – Premium); achieved 300k consumer reach, +21% sales growth vs. prior period, and +4.5 point improvement in brand loyalty and equity scores. Led CRM-driven digital initiatives leveraging location intelligence and heat maps to grow reach to 900k unique consumers and 70k retailers in four months.

Global Brand Manager (Rothmans) at British American Tobacco

January 1, 2021 - July 1, 2022

Directed global product marketing initiatives and delivered three successful product launches across Europe, LATAM, and Africa; led regular cross-functional sessions with teams in Europe, LATAM, and Africa to align product strategies with market-specific requirements.