Product Marketing Manager at Pleora Technologies

Lead all product go-to-market initiatives for SaaS, hardware, and professional services, ensuring seamless integration, successful product launches, and alignment with strategic roadmap goals. Directed media relations, community outreach, strategic partnerships, and sponsorships to enhance brand presence and stakeholder engagement. Managed digital platforms including social media, blogs, and websites, driving content creation aligned with branding and target audience needs. Measured and optimized key performance metrics and ROI to continuously improve campaign outcomes. Delivered strategic branding and lead generation campaigns to achieve growth targets and B2B marketing success.

Product Marketing Manager at Gastops

Led end-to-end go-to-market management and execution of SaaS, hardware, and professional services solutions, ensuring seamless product launches and alignment with market demands and roadmap objectives. Directed media relations, community outreach, strategic partnerships, and sponsorships to strengthen brand visibility and build stakeholder relationships. Managed and optimized digital platforms and led content creation aligned with SEO and business goals. Analyzed campaign performance metrics and ROI to refine campaigns and maximize impact. Developed and executed strategic branding campaigns and lead generation programs to achieve growth targets and B2B marketing success.

Marketing Manager - North America at Ross Video

Spearheaded end-to-end management of SaaS, hardware, and professional services go-to-market initiatives. Directed media relations, community engagement, strategic partnerships, and sponsorship programs to enhance brand visibility and foster stakeholder relationships. Managed and expanded digital platforms including social media, blogs, and websites, leading high-impact content development aligned with brand identity, SEO, and audience needs. Analyzed and optimized key campaign metrics such as media buying effectiveness, calls-to-action, and ROI. Designed and executed strategic branding and lead generation initiatives to exceed growth targets and strengthen market presence.

Content Marketing Manager at HRSG

Directed all communications, public relations, go-to-market strategy, media, and advertising to enhance brand visibility and engagement. Led media relations, advocacy campaigns, strategic partnerships, and sponsorship initiatives. Managed social media, blogs, website, and content development to align with organizational goals. Oversaw strategic product marketing initiatives including SEO-centric content development, branding, copywriting, editing, and creative direction to position products and professional services effectively. Managed media production and spearheaded B2B marketing and lead generation initiatives driving brand growth and measurable results.

Marketing Manager at RideShark

Led extensive SaaS, go-to-market, and communications strategies including public relations, media outreach, marketing campaigns, and advertising to enhance brand visibility, customer engagement, and market presence. Directed media relations, advocacy campaigns, partnerships, and sponsorships. Oversaw content across social media platforms, blogs, white papers, and websites aligned with KPIs and audience needs. Guided SEO-driven product marketing initiatives, branding, copywriting, and creative direction to position products effectively. Managed media production and led B2B marketing and lead generation efforts to drive brand growth and deliver results.

Marketing and Sales Manager at CTM Media Group

Publisher and General Manager at Metro News Newspaper

Creative and Managing Director at Digg Design

Publisher, Marketing and Sales Manager at Ottawa X Press and Voir Newspapers

Marketing and Sales Territory Manager at Oscillate Wildly Inc.

Product Marketing Manager at Pleora Technologies

Led all product go-to-market initiatives for SaaS, hardware, and professional services, ensuring seamless integration, successful launches, and alignment with strategic goals. Directed media relations, community outreach, strategic partnerships, and sponsorships to enhance brand presence and engagement. Managed digital platforms and content creation aligned with branding and audience needs. Analyzed campaign performance and ROI to optimize outcomes with SEO strategies. Delivered strategic branding and lead generation campaigns achieving growth targets and driving B2B success.

Product Marketing Manager at Gastops

Led end-to-end go-to-market management for SaaS, hardware, and professional services solutions, ensuring seamless launches aligned with market demands and roadmaps. Directed media relations, community outreach, partnerships, and sponsorships to strengthen brand visibility and stakeholder relationships. Managed and optimized digital platforms for SEO and business goals. Analyzed campaign metrics to maximize impact. Developed and executed branding campaigns and lead generation programs achieving business growth.

Marketing Manager - North America at Ross Video

Spearheaded management of SaaS, hardware, and professional services go-to-market initiatives, driving successful launches and alignment with strategic goals. Directed media relations, community engagement, partnerships, and sponsorship programs to enhance brand visibility and stakeholder relationships. Managed and expanded digital content platforms aligned with brand identity and SEO strategies. Analyzed key campaign metrics to optimize results. Designed and executed branding and lead generation campaigns to strengthen market presence in B2B sectors.

Content Marketing Manager at HRSG

Directed all communications, public relations, GTM strategy, media, and advertising to enhance brand visibility and engagement. Led media relations, advocacy campaigns, partnerships, and sponsorships. Managed social media channels, blogs, websites, and content development aligned with organizational goals. Oversaw SEO-centric product marketing, branding, copywriting, editing, and creative direction to engage target audiences. Managed media production and led B2B marketing and lead generation initiatives driving brand growth and measurable results.

Marketing Manager at RideShark

Led SaaS, GTM, and communications strategies overseeing public relations, media outreach, marketing campaigns, and advertising to amplify brand visibility and customer engagement. Directed media relations, advocacy campaigns, and managed strategic partnerships and sponsorships. Oversaw content development across social media, blogs, white papers, and websites aligned with KPI objectives. Guided product marketing initiatives including SEO-driven content, branding, copywriting, and creative direction. Managed media production and led B2B marketing and lead generation to drive brand growth and market penetration.

Marketing and Sales Manager at CTM Media Group

Publisher and General Manager at Metro News Newspaper

Creative and Managing Director at Digg Design

Publisher, Marketing and Sales Manager at Ottawa X Press and Voir Newspapers

Marketing and Sales Territory Manager at Oscillate Wildly Inc.

Product Marketing Manager at Pleora Technologies

Drive global B2B go-to-market (G2M) strategies for SaaS, hardware and professional services, aligning cross-functional teams to accelerate sales performance and consistently exceed ambitious growth and revenue targets. Oversee digital and content strategy across website, blog, and social channels to strengthen brand equity, engage target audiences, generate MQLs, and accelerate the buyer journey. Define and track performance metrics across paid, earned, and owned media; optimize SEM and digital ads via data-driven testing and refined messaging to maximize ROI. Lead branding and demand generation programs that elevate market position and deliver qualified pipeline.

Product Marketing Manager at Gastops

Directed end-to-end global G2M strategy and execution for SaaS, hardware, and professional services offerings, ensuring cross-functional alignment and successful product launches across regions. Led digital marketing and content strategies aligned to SEM goals and audience segmentation, boosting engagement and conversions. Used data-driven insights to optimize campaigns and ROI; steered branding and growth initiatives that exceeded targets.

Marketing Manager at Ross Video

Spearheaded strategic North American B2B G2M initiatives for SaaS, hardware, and professional services; managed end-to-end product launches and cross-functional collaboration. Directed digital marketing and content creation across web, blog, and social channels; optimized messaging, CTAs, and ROI; delivered double-digit YoY revenue growth and increased MQLs.

Content Marketing Manager at HRSG

Directed global marketing communications and G2M strategies; oversaw SEM, content strategy, branding, copywriting, and creative direction for SaaS, hardware, and professional services; led media relations and partnerships; facilitated integrated campaigns that contributed to YoY revenue growth.

Marketing Manager at RideShark

Led North American G2M and communications strategies for a sector-leading unified mobility SaaS company; directed media relations, advocacy programs, content development (website, blog, white papers), sales enablement; drove lead generation and revenue growth.

Marketing and Sales Manager at CTM Media Group

Directed B2B marketing and sales activities; produced media content; managed lead generation programs (MQLs); oversaw partnerships and channel marketing across North America; aligned with product roadmaps.