Dara Mottahed

Directed end-to-end global G2M strategy and execution for SaaS, hardware, and professional services offerings, ensuring cross-functional alignment and successful product launches across regions. Led digital marketing and content strategies aligned to SEM goals and audience segmentation, boosting engagement and conversions. Used data-driven insights to optimize campaigns and ROI; steered branding and growth initiatives that exceeded targets.

Drive global B2B go-to-market (G2M) strategies for SaaS, hardware and professional services, aligning cross-functional teams to accelerate sales performance and consistently exceed ambitious growth and revenue targets. Oversee digital and content strategy across website, blog, and social channels to strengthen brand equity, engage target audiences, generate MQLs, and accelerate the buyer journey. Define and track performance metrics across paid, earned, and owned media; optimize SEM and digital ads via data-driven testing and refined messaging to maximize ROI. Lead branding and demand generation programs that elevate market position and deliver qualified pipeline.

Led end-to-end go-to-market management for SaaS, hardware, and professional services solutions, ensuring seamless launches aligned with market demands and roadmaps. Directed media relations, community outreach, partnerships, and sponsorships to strengthen brand visibility and stakeholder relationships. Managed and optimized digital platforms for SEO and business goals. Analyzed campaign metrics to maximize impact. Developed and executed branding campaigns and lead generation programs achieving business growth.