Lead Manager of an online psychology school at Online Psychology School

Lead Manager responsible for personal branding and educational product management. Implemented the full cycle of launching and developing an online school on the GetCourse platform, including market analysis, product development, promotion, and financial control. Built and expanded the client base, coordinated a team of specialists, created project plans, monitored deadlines, and ensured timely product launches. Directed promotion via social media and other channels, overseeing the growth of a psychologist’s personal brand and enhancing market recognition. Streamlined operational processes and analytics to scale the project and improve profitability.

Digital Development and Product Development Consultant (Tourism) at Tourism Industry

Developed and implemented a comprehensive digital presence strategy aligned with the brand and target audience, ensuring compliance with EU and local legislation. Analyzed market to identify gaps, launched new excursion products, and managed direct online sales. Set up API integrations with major OTAs and local tour operators to automate data synchronization and broaden audience reach. Updated OTA listings (e.g., GetYourGuide, Viator, Civitas) based on website analytics and partner feedback. Conducted demand analysis for each product line and created unique excursion offers with pricing and persuasive descriptions. Initiated streamlined online sales and automated workflows to accelerate order processing.

Negotiated with clients and partners; resolved administrative and operational issues; planned and executed advertising campaigns, including promotional materials; built and expanded the client base; managed documentation flow; answered and routed calls; recruited and onboarded staff; supervised courier services and maintained external communications; organized corporate events and office operations.