Daria Driagleva

Lead social media strategy, content production, and community engagement for a wellness brand. Own day-to-day social direction across Instagram, TikTok, and other channels; shape brand presence through social-first storytelling, trend-driven campaigns, and audience-focused content strategy. Create, film, edit, and publish short-form content (Reels, Stories, educational carousels, and behind-the-scenes). Manage influencer outreach, creator collaborations, and UGC sourcing, and lead community management while maintaining brand tone of voice. Collaborate cross-functionally with marketing, design, and leadership on launches and social activations; analyze performance and optimize content strategy using engagement, reach, audience behavior, and platform insights.

Shape digital brand communications and content strategy for a Canadian superfoods brand. Built and launched a Brand Ambassador Program across Canada and the U.S., planned and executed social/creator communications for product launches and seasonal initiatives (including Fiber Flow and a Costco Roadshow), supported a brand refresh and 25th anniversary with platform-specific messaging, and coordinated creators, designers, production partners, and internal stakeholders from concept through delivery. Lead ongoing community communications and brand voice across Instagram, TikTok, Facebook, and short-form video using audience and campaign insights to improve messaging.

Managed social media strategy and content production for wellness, lifestyle, and corporate clients including HerbPharm and RBC. Developed multi-platform strategies across Instagram, TikTok, Facebook, LinkedIn, and short-form video. Planned, created, filmed, and edited social-first content tailored to platform trends and audience behavior. Managed creator collaborations, client approvals, and content calendars; oversaw paid social to increase engagement, reach, and growth. Produced weekly and quarterly performance reporting with actionable optimization recommendations.