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I am a Senior Brand & Marketing Designer specializing in B2B SaaS and tech, focused on conversion-driven brand systems. I collaborate with marketing, product, and leadership to translate business goals into scalable visual identities and performance-ready campaigns. Over the past few years, I led a major rebrand during a high-growth phase, built scalable brand systems for international expansion, and delivered assets that boosted engagement and conversions across landing pages, campaigns, and events. I am open to remote or hybrid roles in growth-stage SaaS companies.…I am a Senior Brand & Marketing Designer specializing in B2B SaaS and tech, focused on conversion-driven brand systems. I collaborate with marketing, product, and leadership to translate business goals into scalable visual identities and performance-ready campaigns. Over the past few years, I led a major rebrand during a high-growth phase, built scalable brand systems for international expansion, and delivered assets that boosted engagement and conversions across landing pages, campaigns, and events. I am open to remote or hybrid roles in growth-stage SaaS companies.

Daria Gertseva

Brand Designer, Graphic Designer, Designer, +5

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I am a Senior Brand & Marketing Designer specializing in B2B SaaS and tech, focused on conversion-driven brand systems. I collaborate with marketing, product, and leadership to translate business goals into scalable visual identities and performance-ready campaigns. Over the past few years, I led a major rebrand during a high-growth phase, built scalable brand systems for international expansion, and delivered assets that boosted engagement and conversions across landing pages, campaigns, and events. I am open to remote or hybrid roles in growth-stage SaaS companies.…I am a Senior Brand & Marketing Designer specializing in B2B SaaS and tech, focused on conversion-driven brand systems. I collaborate with marketing, product, and leadership to translate business goals into scalable visual identities and performance-ready campaigns. Over the past few years, I led a major rebrand during a high-growth phase, built scalable brand systems for international expansion, and delivered assets that boosted engagement and conversions across landing pages, campaigns, and events. I am open to remote or hybrid roles in growth-stage SaaS companies.

Available to hire

I am a Senior Brand & Marketing Designer specializing in B2B SaaS and tech, focused on conversion-driven brand systems. I collaborate with marketing, product, and leadership to translate business goals into scalable visual identities and performance-ready campaigns.

Over the past few years, I led a major rebrand during a high-growth phase, built scalable brand systems for international expansion, and delivered assets that boosted engagement and conversions across landing pages, campaigns, and events. I am open to remote or hybrid roles in growth-stage SaaS companies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Russian

Fluent

German

Fluent

Czech

Fluent

Work Experience

Senior Brand Designer at Self-employed / Freelance

January 1, 2024 - Present

Providing brand and growth-focused design for B2B SaaS, tech and startup clients. Selected clients include Musqet, ROI Hunter, Product Fruits, and Metro Comedy Club. I lead brand systems, campaigns, and visuals that convert, collaborating with marketing, product, and leadership teams to translate business strategy into cohesive, performance-driven creative systems.

Senior Brand Designer at ROI Hunter (B2B SaaS Performance Platform)

August 1, 2021 - December 1, 2024

Led brand identity and marketing design during high-growth phase; designed and produced marketing assets including illustrations, web pages, and product animations, improving asset production efficiency by 30%. Directed comprehensive rebrand and built scalable brand systems to support 62.7% YoY growth and international expansion. Created branded deck templates for multiple departments, redesigned homepage and Lead Gen pages to boost engagement and conversions, and produced 30+ motion assets. Recoded legacy pages in HTML/CSS in HubSpot to align with new branding. Contributed to Design Ops by standardizing workflows and aligning product, content, and growth teams. Developed scalable video templates for enterprise campaigns and led environmental design for events.

Senior Brand Designer at ROI Hunter

August 1, 2021 - December 1, 2024

Designed marketing assets supporting early-stage positioning and market entry. Directed the production of illustrations, web pages and product animations, streamlining the creative process and reducing asset production time by 30%. Led comprehensive visual identity rebrand during rapid growth (from $3.5M to $7.5M revenue). Built scalable brand system supporting 62.7% YoY growth and international expansion. Created branded deck templates across 5 departments (cutting deck creation time by 40%). Directed homepage redesign improving storytelling, brand consistency, and reducing bounce rate by 30%. Redesigned Lead Gen page increasing CTR by 40% and time-on-page by 1.25x. Produced 30+ motion assets increasing video engagement by 25%. Built templates for Adidas and L’Oréal. Re-coded legacy pages in HTML/CSS using HubSpot Design Manager to align with branding. Contributed to Design Ops by standardizing workflows across product, content, and growth teams. Developed scalable Meta catalogue v