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I am a performance-driven Creative Leader with 10+ years of experience scaling ecommerce for global brands like Zara and Uterque, as well as DTC startups such as Myrkja and Metta. I excel at building high-volume UGC programs, sourcing and managing creator pipelines, and crafting hooks that convert audiences into customers. Throughout my career I have led cross-functional teams to align content with omnichannel strategies, launched influencer partnerships across Europe, and delivered data-driven content strategies that boosted ROAS and growth.…I am a performance-driven Creative Leader with 10+ years of experience scaling ecommerce for global brands like Zara and Uterque, as well as DTC startups such as Myrkja and Metta. I excel at building high-volume UGC programs, sourcing and managing creator pipelines, and crafting hooks that convert audiences into customers. Throughout my career I have led cross-functional teams to align content with omnichannel strategies, launched influencer partnerships across Europe, and delivered data-driven content strategies that boosted ROAS and growth.

Daria Ruzaykina

Creative Director, Content Producer, Brand Designer, +2

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I am a performance-driven Creative Leader with 10+ years of experience scaling ecommerce for global brands like Zara and Uterque, as well as DTC startups such as Myrkja and Metta. I excel at building high-volume UGC programs, sourcing and managing creator pipelines, and crafting hooks that convert audiences into customers. Throughout my career I have led cross-functional teams to align content with omnichannel strategies, launched influencer partnerships across Europe, and delivered data-driven content strategies that boosted ROAS and growth.…I am a performance-driven Creative Leader with 10+ years of experience scaling ecommerce for global brands like Zara and Uterque, as well as DTC startups such as Myrkja and Metta. I excel at building high-volume UGC programs, sourcing and managing creator pipelines, and crafting hooks that convert audiences into customers. Throughout my career I have led cross-functional teams to align content with omnichannel strategies, launched influencer partnerships across Europe, and delivered data-driven content strategies that boosted ROAS and growth.

Available to hire

I am a performance-driven Creative Leader with 10+ years of experience scaling ecommerce for global brands like Zara and Uterque, as well as DTC startups such as Myrkja and Metta. I excel at building high-volume UGC programs, sourcing and managing creator pipelines, and crafting hooks that convert audiences into customers.

Throughout my career I have led cross-functional teams to align content with omnichannel strategies, launched influencer partnerships across Europe, and delivered data-driven content strategies that boosted ROAS and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Founder at MYRKJA (Jewellery Brand)

January 1, 2024 - Present

Built a high-performance UGC engine from scratch to drive D2C growth on Shopify. Sourced and managed a roster of micro-influencers and UGC creators to produce authentic, high-converting video content for TikTok and Reels. Developed and tested 50+ hooks and angles weekly, analysing performance data to identify winning scripts that unlocked scalable ad spend. Partnered with freelance editors to rapidly iterate on winning creatives, testing different intros, music, and CTAs to maximise ROAS. Achieved consistent growth in organic reach and ad performance through a data-driven content strategy.

Head of Partnerships & Product Team at GIFT CAMPAIGN

April 1, 2025 - Present

Systems & Scaling: Designed and implemented scalable workflows for managing large-volume product data and supplier relationships. Data-Driven Growth: Used performance data to identify high-opportunity categories and optimise the product catalog for conversion.

Head of Creator Partnerships at METTA STARTUP STUDIO

May 1, 2022 - April 1, 2025

Creator Pipeline: Built and managed a pipeline of 50+ fashion content creators to generate high-quality assets for the platform launch. Content Operations: Established streamlined workflows for briefing, content review, and asset management, ensuring on-time delivery of hundreds of assets. Community Building: Fostered a strong community of creators, driving high engagement and brand advocacy through strategic partnerships.

Senior Product Manager at UTERQUE (Inditex Group)

March 1, 2020 - April 1, 2022

Influencer Strategy: Led the visual content strategy for Southern & Northern Europe, collaborating with top-tier influencers to create shop-the-look content that drove direct sales. Content Production: Coordinated high-volume photo and video shoots for e-commerce and social media, ensuring a steady stream of on-brand assets. Omnichannel Impact: Aligned digital content with physical store launches, creating a cohesive brand narrative that increased engagement and conversion across channels.

Online Fashion Buyer & Merchandiser at MANGO

March 1, 2019 - February 1, 2020

Marketplace Content: Managed visual assets and product presentation for key partners (Zalando, Lamoda), ensuring content met high performance standards. Trend Analysis: Analysed social media trends to inform product assortment and visual merchandising decisions.

Senior Product Manager, E-commerce at ZARA

August 1, 2014 - February 1, 2019

Led digital merchandising strategy for Northern Europe (16 countries), resulting in 150% achievement of first-year revenue targets across 5 new markets. Implemented data-driven product selection strategies, increasing sell-through rates and reducing end-of-season inventory by 60%. Collaborated with analytics teams to develop KPI frameworks and optimise product performance metrics. Managed cross-functional relationships with buying, marketing, and site operations teams to ensure cohesive digital experiences.

Product Manager at ZARA.com

April 1, 2013 - August 1, 2014

Spearheaded the launch of zara.com in Russia, leading end-to-end digital merchandising strategy. Optimised product assortment and site experience based on consumer behavior analysis. Established and maintained stakeholder processes across marketing, buying, and site operations; led cross-functional teams to ensure seamless platform localisation and trading.

Category Manager at Adidas Originals

September 1, 2012 - March 1, 2013

Managed product categories for men, women, and kids clothing in the Russian market. Collaborated with merchandising teams to optimise product assortments and trading performance. Utilised analytics tools to track and improve category performance. Worked closely with buying and planning teams to optimise inventory management.