Hi, I’m Dario Lanfranconi, a creative marketer with experience in media and entertainment, specializing in events, social media marketing, and content marketing. I move fluidly between strategy and execution, blending analytical skills with a creative vision to build experiences that connect brands with people. Most recently at Sky Italia, I led guerrilla and retail marketing initiatives for major events like Wimbledon, ATP Rome, and the UEFA Champions League, and I’ve organized Meet & Greet experiences to boost engagement. I’m seeking new, dynamic challenges in high‑impact environments where I can drive brand experiences and audience connections through innovative campaigns and content.

Dario Lanfranconi

Hi, I’m Dario Lanfranconi, a creative marketer with experience in media and entertainment, specializing in events, social media marketing, and content marketing. I move fluidly between strategy and execution, blending analytical skills with a creative vision to build experiences that connect brands with people. Most recently at Sky Italia, I led guerrilla and retail marketing initiatives for major events like Wimbledon, ATP Rome, and the UEFA Champions League, and I’ve organized Meet & Greet experiences to boost engagement. I’m seeking new, dynamic challenges in high‑impact environments where I can drive brand experiences and audience connections through innovative campaigns and content.

Available to hire

Hi, I’m Dario Lanfranconi, a creative marketer with experience in media and entertainment, specializing in events, social media marketing, and content marketing. I move fluidly between strategy and execution, blending analytical skills with a creative vision to build experiences that connect brands with people.

Most recently at Sky Italia, I led guerrilla and retail marketing initiatives for major events like Wimbledon, ATP Rome, and the UEFA Champions League, and I’ve organized Meet & Greet experiences to boost engagement. I’m seeking new, dynamic challenges in high‑impact environments where I can drive brand experiences and audience connections through innovative campaigns and content.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Senior Channel Marketing Specialist at Sky Italia
November 1, 2024 - November 1, 2025
Project Manager for all strategic monobrand channel projects with end-to-end delivery, coordinating stakeholders from Finance, Marketing, Legal, IT, HR, and Security. Oversaw strategic planning and economic sustainability of the retail channel; developed and managed marketing initiatives to increase in-store traffic and strengthen brand experience.
Event & Trade Marketing Specialist at Sky Italia
November 1, 2023 - October 1, 2024
Ideation and coordination of BTL and ATL campaigns promoting Sky content in retail points of sale, focusing on brand experience and in-store traffic. Developed guerrilla marketing concepts for Wimbledon, ATP Rome, and UEFA Champions League, and managed Trophy Tour for UEFA Champions League and European Championships. Planned and set up merchandising and retail displays for X Factor and MasterChef in collaboration with creatives and suppliers, ensuring visual coherence and impact. Organized Meet & Greet and talent-show events, integrating social components and content creation to amplify engagement and reach.
Event Organizer at Milano
September 1, 2019 - March 1, 2020
Designed and produced a musical aperitifs format with over 100 fixed participants per event. As organizer, I handled social strategy and content creation (copy + graphics), music selection (line-up management), and on-site experience direction.
Team Leader at Fondazione Telethon
February 1, 2019 - January 1, 2020
Managed a fundraising team, organized shifts and training for new resources. Also coordinated the presentation of new awareness campaigns and reporting of results with the supervisor.
Promoter at Fondazione Telethon
October 1, 2018 - January 1, 2019
Face-to-face fundraising to acquire ongoing supporters in high-interaction public contexts. This experience strengthened communication skills, empathy and goal management.

Education

Bachelor's degree at Università degli Studi di Milano - Bicocca
January 1, 2020 - January 1, 2023
Master's degree in Music Business at R12 MILANO
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Telecommunications