I am a multilingual Marketing & Brand Development Project Manager with 9 years of international experience across Latin America and France, dedicated to driving performance marketing and growth to elevate brand visibility through SEO and CRM. I have delivered +30% sales growth and helped brands scale their presence online and offline. I am a collaborative, creative leader focused on 360 campaigns, product launches, and international coordination for beauty brands. Fluent in Spanish, English, and French, I enjoy combining data-driven strategies with storytelling to create premium brand experiences.

Darlene Guerra

I am a multilingual Marketing & Brand Development Project Manager with 9 years of international experience across Latin America and France, dedicated to driving performance marketing and growth to elevate brand visibility through SEO and CRM. I have delivered +30% sales growth and helped brands scale their presence online and offline. I am a collaborative, creative leader focused on 360 campaigns, product launches, and international coordination for beauty brands. Fluent in Spanish, English, and French, I enjoy combining data-driven strategies with storytelling to create premium brand experiences.

Available to hire

I am a multilingual Marketing & Brand Development Project Manager with 9 years of international experience across Latin America and France, dedicated to driving performance marketing and growth to elevate brand visibility through SEO and CRM. I have delivered +30% sales growth and helped brands scale their presence online and offline.

I am a collaborative, creative leader focused on 360 campaigns, product launches, and international coordination for beauty brands. Fluent in Spanish, English, and French, I enjoy combining data-driven strategies with storytelling to create premium brand experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Responsable Communication et Marketing at AYLO AGENCE
August 1, 2025 - December 1, 2025
Role included 360° communication campaigns, digital campaigns, events and product launches; developed branding content (visuals, videos) and coordinated internal and external teams; improved digital visibility by +10% reach and +5% engagement.
Manager Administratif et Coordinatrice des Ventes at PANA GRAFIC S.A
October 1, 2022 - August 1, 2024
Contributed to commercial growth: +30% sales; managed multi-channel marketing campaigns; implemented a CRM to optimize customer follow-up; coordinated teams and supervised operations.
Key Account Consultant – Public Sector at GSI, S.A
November 1, 2021 - December 1, 2022
Managed and developed strategic accounts; secured public contract worth €95,500; advised on digital solutions and bid management.
Coordinatrice Logistique Internationale at Motores Marítimos de C.A
October 1, 2018 - October 1, 2019
Managed import/export operations and customs compliance; optimized logistics costs; ensured 100% on-time deliveries.

Education

MSc. en Marketing Digital et E-commerce at Toulouse Business School
September 1, 2024 - December 1, 2025
MSc. en Commerce International et Douanes at Galileo University
January 1, 2019 - April 1, 2021
Licence en Gestion d'Entreprise at Rafael Landivar University
January 1, 2013 - April 1, 2017

Qualifications

Google Ads Certification
January 11, 2030 - April 16, 2026
Google Analytics Certification
January 11, 2030 - April 16, 2026
SEMrush SEO Certification
January 11, 2030 - April 16, 2026
SEMrush Social Media Toolkit Certification
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services