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I'm a highly motivated Creative and Art Director with over 20 years' experience in retail and fashion across London and South Africa. I blend strategic insight with hands-on design to deliver editorial and commercial shoots, experiential projects, and full content strategies that unite creativity with commercial impact. I build brands through strong storytelling, design leadership, and 360° campaigns that engage audiences and drive sales. With a solid foundation in graphic design, art direction, and creative direction, I transform client briefs into compelling, high-quality design solutions. I lead brand strategy, design management, and cross-channel campaigns across digital, print, and in-store touchpoints. I mentor teams, foster client trust, and craft culturally relevant, trend-led narratives across platforms, from broadcast and social to TVC production and on-set direction.…I'm a highly motivated Creative and Art Director with over 20 years' experience in retail and fashion across London and South Africa. I blend strategic insight with hands-on design to deliver editorial and commercial shoots, experiential projects, and full content strategies that unite creativity with commercial impact. I build brands through strong storytelling, design leadership, and 360° campaigns that engage audiences and drive sales. With a solid foundation in graphic design, art direction, and creative direction, I transform client briefs into compelling, high-quality design solutions. I lead brand strategy, design management, and cross-channel campaigns across digital, print, and in-store touchpoints. I mentor teams, foster client trust, and craft culturally relevant, trend-led narratives across platforms, from broadcast and social to TVC production and on-set direction.

Darryn Rowe

Art Director, Graphic Designer, Creative Director, +3

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I'm a highly motivated Creative and Art Director with over 20 years' experience in retail and fashion across London and South Africa. I blend strategic insight with hands-on design to deliver editorial and commercial shoots, experiential projects, and full content strategies that unite creativity with commercial impact. I build brands through strong storytelling, design leadership, and 360° campaigns that engage audiences and drive sales. With a solid foundation in graphic design, art direction, and creative direction, I transform client briefs into compelling, high-quality design solutions. I lead brand strategy, design management, and cross-channel campaigns across digital, print, and in-store touchpoints. I mentor teams, foster client trust, and craft culturally relevant, trend-led narratives across platforms, from broadcast and social to TVC production and on-set direction.…I'm a highly motivated Creative and Art Director with over 20 years' experience in retail and fashion across London and South Africa. I blend strategic insight with hands-on design to deliver editorial and commercial shoots, experiential projects, and full content strategies that unite creativity with commercial impact. I build brands through strong storytelling, design leadership, and 360° campaigns that engage audiences and drive sales. With a solid foundation in graphic design, art direction, and creative direction, I transform client briefs into compelling, high-quality design solutions. I lead brand strategy, design management, and cross-channel campaigns across digital, print, and in-store touchpoints. I mentor teams, foster client trust, and craft culturally relevant, trend-led narratives across platforms, from broadcast and social to TVC production and on-set direction.

Available to hire

I’m a highly motivated Creative and Art Director with over 20 years’ experience in retail and fashion across London and South Africa. I blend strategic insight with hands-on design to deliver editorial and commercial shoots, experiential projects, and full content strategies that unite creativity with commercial impact. I build brands through strong storytelling, design leadership, and 360° campaigns that engage audiences and drive sales.

With a solid foundation in graphic design, art direction, and creative direction, I transform client briefs into compelling, high-quality design solutions. I lead brand strategy, design management, and cross-channel campaigns across digital, print, and in-store touchpoints. I mentor teams, foster client trust, and craft culturally relevant, trend-led narratives across platforms, from broadcast and social to TVC production and on-set direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Art Director at Rep by ROXY AND JACK

January 1, 2025 - Present

Lead end-to-end integrated campaigns across digital, social, print, packaging, and brand partnerships. Developed mood boards and treatments, directed photo and film shoots, and managed external partners and timelines to deliver creative that balances strategy with commercial impact.

Senior Creative / Art Director at M&S CLOTHING AND HOME

January 1, 2023 - January 1, 2023

Led end-to-end 360° campaigns across digital, social, print, packaging, VM/POS, and brand touchpoints. Repositioned the MRP brand with a refreshed visual identity, launched the brand’s first ecommerce platform, and directed high-profile shoots while mentoring multidisciplinary teams to maintain consistency and excellence.

Creative Lead / Art Director at MRPRICE APPAREL

January 1, 2013 - January 1, 2013

Delivered 360° advertising solutions across packaging, print, digital, social, and TV. Combined conceptual direction with hands-on design, directed photo and film shoots from concept to completion, and collaborated with production teams to ensure strategic alignment and high-quality execution.

Creative Lead / Art Director at WISDOM AND YOUTH AGENCY

January 1, 2010 - January 1, 2013

Progressed from Graphic Designer to Art Director, delivering 360° campaigns across retail, hospitality, and property. Created storyboards, directed shoots, partnered with clients to translate insights into impactful visual storytelling, and led design and production processes.

Graphic Designer at MRPRICE APPAREL (MRPRICE GROUP)

January 1, 2013 - January 1, 2013

Delivered design output for a range of campaigns, translating briefs into creative executions and supporting brand identity across print and digital channels.

Graphic Designer at Goldswain Advertising

January 1, 2007 - January 1, 2008

Supported design and production across campaigns, contributing to concept development, asset creation, and print/digital deliverables.

Graphic Designer at Creative Thinkers

January 1, 2005 - January 1, 2007

Translated briefs into creative executions, led concept development for campaigns, and produced assets for print and digital platforms.

Graphic Designer at Wesseloo Associates

January 1, 2005 - January 1, 2005

Assisted in branding, print, and digital design; collaborated with senior designers to deliver on-brand client materials.

Freelance Art Director at Represented by ROXY AND JACK

January 1, 2025 - Present

Led end-to-end development of integrated 360° campaigns across digital, social, print, packaging, VM/POS, and brand partnerships; directed shoots; mentored creatives; managed suppliers and stakeholders.

Freelance Art Director at Roxy and Jack

January 1, 2025 - Present

Lead end-to-end creative development for brand partnerships, developing mood boards, storyboards, and final campaign assets. Directed shoots in studio and on location, managed external partners, and presented to senior stakeholders to balance creativity with commercial impact.

Art Director at Modern Museum Agency

January 1, 2007 - December 31, 2007

Started as Graphic Designer and advanced to Art Director, shaping concepts, visual storytelling, and 360° campaigns. Directed shoots and ensured cohesive cross-platform execution.