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I am a digital marketing professional with experience in creating and managing organic social media content for LinkedIn and Instagram, translating complex products into clear, audience-focused messaging. I excel in content planning, short-form visual and video creation, and performance analysis to support campaign optimization. I bring a strong research and analytical background to track engagement, derive actionable insights, and improve content effectiveness.…I am a digital marketing professional with experience in creating and managing organic social media content for LinkedIn and Instagram, translating complex products into clear, audience-focused messaging. I excel in content planning, short-form visual and video creation, and performance analysis to support campaign optimization. I bring a strong research and analytical background to track engagement, derive actionable insights, and improve content effectiveness.

Darshana Yazhini

Digital Marketer, Content Creator, Social Media Manager, +2

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I am a digital marketing professional with experience in creating and managing organic social media content for LinkedIn and Instagram, translating complex products into clear, audience-focused messaging. I excel in content planning, short-form visual and video creation, and performance analysis to support campaign optimization. I bring a strong research and analytical background to track engagement, derive actionable insights, and improve content effectiveness.…I am a digital marketing professional with experience in creating and managing organic social media content for LinkedIn and Instagram, translating complex products into clear, audience-focused messaging. I excel in content planning, short-form visual and video creation, and performance analysis to support campaign optimization. I bring a strong research and analytical background to track engagement, derive actionable insights, and improve content effectiveness.

Available to hire

I am a digital marketing professional with experience in creating and managing organic social media content for LinkedIn and Instagram, translating complex products into clear, audience-focused messaging.

I excel in content planning, short-form visual and video creation, and performance analysis to support campaign optimization. I bring a strong research and analytical background to track engagement, derive actionable insights, and improve content effectiveness.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Copy Writer at SG - LOADPROOF

July 1, 2022 - April 30, 2023

Created and managed LinkedIn and email content by adapting product capabilities into platform-specific, benefit-oriented messaging. Planned and produced weekly LinkedIn blog content, consistently generating engagement (70+ views per post).

PR Intern for Virtual Contest at IFORTIS

September 1, 2021 - October 31, 2021

Hired to recruit kids and young adults to register and participate in a virtual talent contest. Created short-form visual and video content for Instagram using Canva to support a time-bound campaign. Assisted in campaign execution by coordinating outreach and direct communication with participants. Contributed to lead conversion, securing 25% of total registrations within a two-week digital campaign.