Laszlo Berta
I am a creative director with decades of copywriting experience and a sharp strategic mindset. I love advertising—the good kind, the bold kind, the kind that actually says something.
About
I am a creative director with decades of copywriting experience and a sharp strategic mindset. I love advertising—the good kind, the bold kind, the kind that actually says something. I stay curious about the latest trends, but I value fundamentals: a strong idea and the right words. Since my agency days, I have built my own business while also freelancing for companies and agencies that need a senior creative perspective. Alongside my commercial work, I teach the Sociology of Advertising at the Budapest University of Technology and Economics.
In addition to client work, I publish Advertising Chronicles and run reklamtortenet.hu, Hungary’s only dedicated publisher of professional advertising and communications books. I am a founding member of Cleanwashers, an alliance advocating for ethical and transparent brand communication, fighting greenwashing. I love shaping brands, leading teams, and mentoring the next generation of advertisers.
- 21 years' experience
- Joined April 2026
Skills· 2
Languages
- HungarianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Other
Work experience· 14 roles
Transformed the agency from a social media-focused operation into a full-service structure, broadening the range of services offered.
Took over creative leadership during a challenging period for the agency. Through resourceful problem-solving and flexible thinking, maintained the quality of work and continued to serve major clients effectively, even when not all the usual tools and resources were in place.
Led a small internal creative team managing brand communications for Upfield across four Central European markets (Hungary, Slovakia, Czech Republic, Poland). Responsible for both creative output and strategic coordination.
Education
Hire Laszlo Berta today
Post a job and invite Laszlo, or contact them directly. No hidden commission.