I am a creative director with decades of copywriting experience and a sharp strategic mindset. I love advertising—the good kind, the bold kind, the kind that actually says something. I stay curious about the latest trends, but I value fundamentals: a strong idea and the right words. Since my agency days, I have built my own business while also freelancing for companies and agencies that need a senior creative perspective. Alongside my commercial work, I teach the Sociology of Advertising at the Budapest University of Technology and Economics. In addition to client work, I publish Advertising Chronicles and run reklamtortenet.hu, Hungary's only dedicated publisher of professional advertising and communications books. I am a founding member of Cleanwashers, an alliance advocating for ethical and transparent brand communication, fighting greenwashing. I love shaping brands, leading teams, and mentoring the next generation of advertisers.…

Laszlo Berta

I am a creative director with decades of copywriting experience and a sharp strategic mindset. I love advertising—the good kind, the bold kind, the kind that actually says something. I stay curious about the latest trends, but I value fundamentals: a strong idea and the right words. Since my agency days, I have built my own business while also freelancing for companies and agencies that need a senior creative perspective. Alongside my commercial work, I teach the Sociology of Advertising at the Budapest University of Technology and Economics. In addition to client work, I publish Advertising Chronicles and run reklamtortenet.hu, Hungary's only dedicated publisher of professional advertising and communications books. I am a founding member of Cleanwashers, an alliance advocating for ethical and transparent brand communication, fighting greenwashing. I love shaping brands, leading teams, and mentoring the next generation of advertisers.…

Available to hire

I am a creative director with decades of copywriting experience and a sharp strategic mindset. I love advertising—the good kind, the bold kind, the kind that actually says something. I stay curious about the latest trends, but I value fundamentals: a strong idea and the right words. Since my agency days, I have built my own business while also freelancing for companies and agencies that need a senior creative perspective. Alongside my commercial work, I teach the Sociology of Advertising at the Budapest University of Technology and Economics.

In addition to client work, I publish Advertising Chronicles and run reklamtortenet.hu, Hungary’s only dedicated publisher of professional advertising and communications books. I am a founding member of Cleanwashers, an alliance advocating for ethical and transparent brand communication, fighting greenwashing. I love shaping brands, leading teams, and mentoring the next generation of advertisers.

See more

Skills

Experience Level

Language

Hungarian
Fluent
English
Advanced

Work Experience

Guest Lecturer at Budapest University of Technology and Economics
September 1, 2020 - Present
Teach 'Sociology of Advertising' at the Faculty of Economics and Social Sciences, Department of Sociology and Communication.
Advertising Journalist / Blogger / Publisher at Reklámtörténet | Advertising Chronicles
January 1, 2013 - Present
Founder of reklamtortenet.hu; stories from the history of advertising and creativity; Hungary's only dedicated publisher of professional advertising and communications books.
Founding Member at Cleanwashers (Anti-greenwashing Alliance)
August 1, 2020 - Present
Co-founded alliance advocating for ethical and transparent brand communication, fighting greenwashing.
Managing Owner at Firehouse Advertising Agency
March 1, 2014 - Present
Boutique agency built on a freelance model — everyone on the team is an independent professional, which means my role includes strategy, creative direction and copywriting, but also bringing together and coordinating this talented group of people.
Creative Director at Dot Creative
June 1, 2023 - March 31, 2024
Transformed the agency from a social media-focused operation into a full-service structure, broadening the range of services offered.
Creative Director at Fastbridge
August 1, 2022 - May 31, 2023
Took over creative leadership during a challenging period for the agency. Through resourceful problem-solving and flexible thinking, maintained the quality of work and continued to serve major clients effectively, even when not all the usual tools and resources were in place.
In-House Agency Lead at Upfield
July 1, 2021 - July 31, 2022
Led a small internal creative team managing brand communications for Upfield across four Central European markets (Hungary, Slovakia, Czech Republic, Poland). Responsible for both creative output and strategic coordination.
Creative Strategist at Publicis Groupe
September 1, 2018 - April 30, 2020
Creative strategy work across the group's client portfolio: brand positioning, communication planning and creative brief development.
Digital Director at Publicis One
November 1, 2016 - April 30, 2020
Digital leadership on global and large-scale regional campaigns, with responsibility for leading multiple creative teams simultaneously across projects and markets.
Digital Director at Saatchi & Saatchi Budapest
September 1, 2013 - September 30, 2018
Played a key role in the agency's digital transition — bringing digital knowledge and capabilities into the work of every creative team, and helping shape how the agency approached the shift from traditional to integrated communication.
Head of Creative at Rebel Rouse
February 1, 2010 - February 28, 2013
Achieved significant results with a small, independent agency — winning multiple creative awards and ranking on national creative lists alongside the country's largest agencies.
Head of Creative Operations at Arcus Interactive Group
October 1, 2008 - February 28, 2010
Operational management of creative production and digital projects, from brief through to delivery.
Copywriter at Human Telex
January 1, 2006 - December 31, 2008
Writing advertising copy and communication materials in an agency environment for clients across various industries.
Copywriter at JWT Budapest
January 1, 2005 - December 31, 2006
My first agency role — where I learned the fundamentals of the craft within an international network.

Education

BA in Economics & Advertising at Budapest School of Economy (BGF)
January 1, 2002 - December 31, 2006
BA in History & Literature at Pázmány Péter Catholic University
January 1, 2009 - December 31, 2013
Secondary Education at Hunfalvy János KKSZKI
January 1, 1996 - December 31, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Other

Skills

Experience Level