Darwyn Leem
Social media & ads manager with hands-on experience across Meta and Google Ads, content strategy, and marketing operations.
About
Social media & ads manager with hands-on experience across Meta and Google Ads, content strategy, and marketing operations. I manage multi-client ad accounts, optimize performance, and tailor creative/messaging across different brand identities and audiences.
I also build automation and AI-powered tools (e.g., ad monitoring and reporting bots, internal sales enablement dashboards) to streamline reporting and improve decision-making in fast-paced environments.
- 5 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Other
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Work experience· 8 roles
Manage ad buying and campaign execution across Meta and Google Ads. Design ad creatives and social media posts for campaign delivery. Built an AI-powered ads-monitoring Telegram bot using GitHub Actions to deliver automated performance digests, flag underperforming ad sets and CPL outliers, and support budget reallocation decisions. Built a Telegram-based income/expense ledger backed by Google Sheets plus internal sales-enablement tools.
Design and build custom frontend websites using HTML/CSS in VS Code for small business and personal clients.
Managed social media ad campaigns, video editing, and post design. Created AI-generated content and assets using Higgsfield for video and visual campaign materials.
Education
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