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Results-driven Social Media & Ads Manager with hands-on experience across paid media, content strategy, and operations. Skilled in building AI-powered tools to streamline workflows and drive performance across multi-client accounts. A fast learner in lean environments, combining strong campaign execution on Meta and Google Ads with creative execution (ad design, video editing) and automation/analytics to improve delivery, reporting, and decision-making.…Results-driven Social Media & Ads Manager with hands-on experience across paid media, content strategy, and operations. Skilled in building AI-powered tools to streamline workflows and drive performance across multi-client accounts. A fast learner in lean environments, combining strong campaign execution on Meta and Google Ads with creative execution (ad design, video editing) and automation/analytics to improve delivery, reporting, and decision-making.

Darwyn Leem

Social Media Manager, PPC Manager, Digital Marketer, +2

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Results-driven Social Media & Ads Manager with hands-on experience across paid media, content strategy, and operations. Skilled in building AI-powered tools to streamline workflows and drive performance across multi-client accounts. A fast learner in lean environments, combining strong campaign execution on Meta and Google Ads with creative execution (ad design, video editing) and automation/analytics to improve delivery, reporting, and decision-making.…Results-driven Social Media & Ads Manager with hands-on experience across paid media, content strategy, and operations. Skilled in building AI-powered tools to streamline workflows and drive performance across multi-client accounts. A fast learner in lean environments, combining strong campaign execution on Meta and Google Ads with creative execution (ad design, video editing) and automation/analytics to improve delivery, reporting, and decision-making.

Available to hire

Results-driven Social Media & Ads Manager with hands-on experience across paid media, content strategy, and operations. Skilled in building AI-powered tools to streamline workflows and drive performance across multi-client accounts.

A fast learner in lean environments, combining strong campaign execution on Meta and Google Ads with creative execution (ad design, video editing) and automation/analytics to improve delivery, reporting, and decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Social Media & Ads Manager at Vday Aesthetics (Vday Pte Ltd)

March 1, 2026 - Present

Manage ad buying and campaign execution across Meta and Google Ads. Design ad creatives and social media posts for campaign delivery. Built an AI-powered ads-monitoring Telegram bot using GitHub Actions to deliver automated performance digests, flag underperforming ad sets and CPL outliers, and support budget reallocation decisions. Built a Telegram-based income/expense ledger backed by Google Sheets plus internal sales-enablement tools.

Frontend Web Designer at Freelance

January 1, 2026 - Present

Design and build custom frontend websites using HTML/CSS in VS Code for small business and personal clients.

Social Media Manager at ArkClub Pte Ltd

January 1, 2025 - August 31, 2025

Managed social media ad campaigns, video editing, and post design. Created AI-generated content and assets using Higgsfield for video and visual campaign materials.

Social Media Manager at Social Media Dudes

January 1, 2024 - January 1, 2025

Managed content planning, ad buying, and scheduling across multiple client accounts including funeral services, live entertainment, and nightlife. Adapted ad strategy and creative messaging for different brand identities and audiences. Executed multi-account campaigns and achieved meaningful reach improvements through targeted content and paid advertising.

Co-Founder & Operations at Kwaffle.sg

December 1, 2023 - April 30, 2024

Co-led operations and growth initiatives. Achieved 139,000 Instagram Reels views and expanded visibility with over 91,000 accounts reached. Collaborated with influencers to drive a 2x increase in sales. Built operational systems for production team efficiency, leading manpower sourcing, hiring, and staff training from the ground up.

Floor & Guest Operations Manager at Glory Collective Pte Ltd

December 1, 2022 - October 31, 2024

Handled customer queries and concerns during operating hours to ensure satisfaction. Supervised day-to-day front-end operations, managing staff productivity and service delivery standards. Trained and mentored staff and supported sales/vendor teams with program narratives and sales materials to uphold brand and service standards.

Interior Design Intern at Falkcon Interior Pte Ltd

August 1, 2021 - November 30, 2021

Attended client meetings with a mentor to support communication and translate design direction into sketches and models. Drafted plans and produced 3D renderings using AutoCAD, SketchUp, and Enscape. Worked on drafting/space design for Bespoke Aesthetic Clinic and 3D modeling for residential apartments.

Operations Manager at NuTaboo Pte Ltd

January 1, 2021 - December 31, 2022

Managed day-to-day operations independently in a lean environment, including stock taking, promotion planning, and customer relations. Collaborated with stakeholders and partners to host high-profile events including Halloween Weekend, the Martell Swift Flights of Fancy Tour, and Taboo's 24th Anniversary celebration.