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I’m a social media manager, content strategist, and digital creative with hands-on experience in healthcare, fitness, higher education, and entertainment. I turn content and business goals into posts people actually want to watch, engage with, and respond to. I specialize in social strategy, short-form video, graphic design, content calendars, audience research, community management, and analytics—plus I’ve built and monetized my own digital brand, growing to 50K+ TikTok followers and nearly 40K on Instagram.…I’m a social media manager, content strategist, and digital creative with hands-on experience in healthcare, fitness, higher education, and entertainment. I turn content and business goals into posts people actually want to watch, engage with, and respond to. I specialize in social strategy, short-form video, graphic design, content calendars, audience research, community management, and analytics—plus I’ve built and monetized my own digital brand, growing to 50K+ TikTok followers and nearly 40K on Instagram.

Dashanti McKeller

Social Media Manager, Content Creator, Digital Marketer, +2

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I’m a social media manager, content strategist, and digital creative with hands-on experience in healthcare, fitness, higher education, and entertainment. I turn content and business goals into posts people actually want to watch, engage with, and respond to. I specialize in social strategy, short-form video, graphic design, content calendars, audience research, community management, and analytics—plus I’ve built and monetized my own digital brand, growing to 50K+ TikTok followers and nearly 40K on Instagram.…I’m a social media manager, content strategist, and digital creative with hands-on experience in healthcare, fitness, higher education, and entertainment. I turn content and business goals into posts people actually want to watch, engage with, and respond to. I specialize in social strategy, short-form video, graphic design, content calendars, audience research, community management, and analytics—plus I’ve built and monetized my own digital brand, growing to 50K+ TikTok followers and nearly 40K on Instagram.

Available to hire

I’m a social media manager, content strategist, and digital creative with hands-on experience in healthcare, fitness, higher education, and entertainment. I turn content and business goals into posts people actually want to watch, engage with, and respond to.

I specialize in social strategy, short-form video, graphic design, content calendars, audience research, community management, and analytics—plus I’ve built and monetized my own digital brand, growing to 50K+ TikTok followers and nearly 40K on Instagram.

Skills

Work Experience

Social Media Manager & Content Strategist at 180 Fit Fitness (Cape Girardeau, MO)

May 1, 2026 - Present

Manage social media presence and content strategy for the 180 Fit Fitness Cape Girardeau location. Plan, create, edit, and publish content across Instagram and Facebook, including reels, graphics, workout content, fitness education, promotions, and facility-focused posts. Build monthly and weekly posting schedules aligned to business goals, local engagement, membership inquiries, and member retention. Oversee comments, messages, and community engagement to keep the account active and consistent. Track content performance and adjust posting times, topics, hooks, visuals, and formats accordingly. Create campaigns around memberships, workouts, nutrition, seasonal promotions, facility highlights, and community events while keeping brand visuals consistent with native social media style.

Media Planner — Gen Z Healthcare Campaign (Media Planner) at Memorial Health x Jump Company

January 1, 2026 - Present

Served as Media Planner on a healthcare marketing campaign designed around improving Memorial Health’s connection with Gen Z audiences. Researched Gen Z healthcare communication preferences, including digital-first outreach, social media engagement, online research behaviors, simple visuals, and direct messaging. Helped build a target strategy focused primarily on ages 18–29, including college students, athletes, women, rural residents, and young adults starting to manage healthcare independently. Developed campaign recommendations around social media engagement, mobile app improvement, and community outreach using relatable, easy-to-understand content. Contributed to campaign planning including healthcare infographic concepts, simplified educational posts, comparison graphics, and concise visual content. Evaluated the Memorial Health mobile app through feedback, identifying issues related to wait times, reliability, telehealth, and the “On My Way” feature, then proposed app i

University Social Media Manager & Content Creator at Southeast Missouri State University

January 1, 2023 - May 1, 2026

Created and managed digital content for several university accounts and organizations, including @semisouristate and @southeastarrow. Produced short-form videos, interviews, event coverage, university promotions, campus content, graphics, and announcements. Helped build and manage additional pages including @SemOEats and @SemOSports Performance. Planned content calendars around campus events, student life, university announcements, athletics, and seasonal campaigns. Edited content using transitions, motion graphics, text animation, color grading, and platform-specific short-form editing. Adapted content for TikTok, Instagram, YouTube, and other platforms rather than posting identical content everywhere. Coordinated across multiple accounts, deadlines, audiences, and content needs while maintaining each brand’s voice and purpose.

Founder & Creative Content Strategist at 808dash! (Independent Digital Brand / Sony Music Vendor)

January 1, 2022 - Present

Built and monetized an independent digital brand across music, social media, visual content, and entertainment marketing. Grew organically to 50K+ TikTok followers and nearly 40K Instagram followers using original short-form content and a consistent audience-focused strategy. Turned the brand into a revenue source through music, digital content, audience growth, and partnerships. Secured an official vendor relationship with Sony Music through growth in brand content and music. Managed end-to-end content production including concepts, filming, editing, graphics, rollout planning, posting, audience engagement, and analytics. Produced short-form videos using DaVinci Resolve, After Effects, CapCut, and Photoshop, including motion graphics, color grading, green screen work, text animation, and visual effects. Used analytics to identify what performs (retention, watch time, hooks, trends, and audience behavior) and improved future content. Created cover art, campaign visuals, promotional g