I am Daryna Postnikova, an AI-powered marketing and video strategist with 10+ years of experience in digital marketing, communications, events, and cross-functional project delivery. I help brands accelerate growth by blending strategic thinking with hands-on execution and leveraging AI-enabled workflows to improve efficiency and quality. My work combines data-driven marketing, storytelling, and scalable creative solutions in fast-changing, high-pressure environments. I focus on practical business value, leading cross-functional teams of 20+ specialists, and delivering results through adaptable processes, structured content pipelines, and a collaborative, friendly approach.…

Daryna Postnikova

I am Daryna Postnikova, an AI-powered marketing and video strategist with 10+ years of experience in digital marketing, communications, events, and cross-functional project delivery. I help brands accelerate growth by blending strategic thinking with hands-on execution and leveraging AI-enabled workflows to improve efficiency and quality. My work combines data-driven marketing, storytelling, and scalable creative solutions in fast-changing, high-pressure environments. I focus on practical business value, leading cross-functional teams of 20+ specialists, and delivering results through adaptable processes, structured content pipelines, and a collaborative, friendly approach.…

Available to hire

I am Daryna Postnikova, an AI-powered marketing and video strategist with 10+ years of experience in digital marketing, communications, events, and cross-functional project delivery. I help brands accelerate growth by blending strategic thinking with hands-on execution and leveraging AI-enabled workflows to improve efficiency and quality. My work combines data-driven marketing, storytelling, and scalable creative solutions in fast-changing, high-pressure environments.

I focus on practical business value, leading cross-functional teams of 20+ specialists, and delivering results through adaptable processes, structured content pipelines, and a collaborative, friendly approach.

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Skills

Experience Level

Language

English
Advanced
Ukrainian
Fluent

Work Experience

AI-Driven Marketing & Video Strategist at Independent / Freelance
January 1, 2025 - Present
Develop and implement AI-powered video and content strategies for brands, creators, and projects. Create AI-generated videos, avatars, and visual assets for marketing and social media. Build structured content and production workflows using AI tools to reduce production time and costs. Act as project manager and creative lead, managing timelines, priorities, and deliverables. Select and test AI platforms based on project needs, focusing on business value rather than experimentation. Combine marketing strategy, storytelling, and AI-driven execution to deliver scalable creative solutions.
Customer Experience & Commercial Operations Specialist at IKEA, UK
February 1, 2023 - December 1, 2024
Delivered high-quality customer experience in a high-volume retail environment, balancing service quality with commercial targets. Acted as a coordination point between customers and internal teams (logistics, delivery, customer service, checkout). Supported in-store commercial and marketing activities, including price updates, visual communication, promotional materials, and product placement. Worked with stock availability, product flow, and space optimization to improve accessibility and sales performance. Demonstrated strong real-time problem-solving and decision-making in operational and customer-facing scenarios. Strengthened professional communication in a multicultural English-speaking environment.
Marketing, Events & Communications Manager
August 1, 2019 - December 1, 2022
Led end-to-end marketing and event projects with cross-functional teams of 15+ people. Built integrated campaigns across channels, managed budgets, and ensured consistent brand messaging for events and communications.
Marketing & Events Manager at Grand Tourism
August 1, 2019 - December 1, 2022
Led end-to-end marketing and events projects with cross-functional teams of 15+ people. Managed project planning, budgeting, logistics, and on-site execution (P&L responsibility). Implemented process optimization and performance metrics for all projects. Coordinated suppliers, contractors, and internal stakeholders to ensure seamless delivery. Delivered large-scale events and integrated marketing initiatives effectively.
IT Marketing Communications Manager at MUK Group of Companies
October 1, 2016 - September 30, 2019
Developed integrated digital marketing strategies across multiple IT brands; coordinated content, campaigns, and analytics; contributed to brand growth and go-to-market initiatives.
IT Marketing & Communications Manager at MUK Group of Companies
October 1, 2016 - September 30, 2019
Developed integrated digital marketing strategies across multiple IT brands. Managed website content, SEO initiatives, analytics, and performance optimization. Led and coordinated a marketing team of 20+ specialists. Coordinated suppliers, contractors, and internal stakeholders to ensure seamless delivery. Delivered large-scale events and integrated marketing initiatives effectively.
Digital Marketing Manager at UMH Group
September 1, 2012 - October 1, 2016
Managed full project lifecycle from planning to execution and reporting. Prepared technical briefs for developers, designers, and copywriters. Controlled budgets and implemented KPIs for all digital projects. Developed websites, landing pages, and digital platforms. Optimized internal workflows and team productivity.

Education

Master's degree in Marketing at The National University of Economics
January 1, 2007 - January 1, 2013
Specialist in Accounting and Auditing at The National University of Trade and Economics
January 1, 2007 - January 1, 2010
Master's degree in Marketing at The National University of Economics
January 1, 2007 - January 1, 2013
Bachelor's degree in Accounting and Auditing at The National University of Trade and Economics
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment

Skills

Experience Level