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I'm an art director and senior designer with 20+ years leading brand identity, visual strategy, and integrated campaigns for iconic names—from Marvel and WWE to MakerBot and the NY Cosmos. I translate bold business goals into design that moves markets, earns awards, and builds lasting brand equity. I thrive across media, sports, and consumer spaces, guiding end-to-end creative from concept through production across print, digital, and social. My work blends strategy and craft to deliver brand DNA and measurable growth for clients and brands.…I'm an art director and senior designer with 20+ years leading brand identity, visual strategy, and integrated campaigns for iconic names—from Marvel and WWE to MakerBot and the NY Cosmos. I translate bold business goals into design that moves markets, earns awards, and builds lasting brand equity. I thrive across media, sports, and consumer spaces, guiding end-to-end creative from concept through production across print, digital, and social. My work blends strategy and craft to deliver brand DNA and measurable growth for clients and brands.

Dave Barry

Art Director, Designer, Brand Strategist, +2

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I'm an art director and senior designer with 20+ years leading brand identity, visual strategy, and integrated campaigns for iconic names—from Marvel and WWE to MakerBot and the NY Cosmos. I translate bold business goals into design that moves markets, earns awards, and builds lasting brand equity. I thrive across media, sports, and consumer spaces, guiding end-to-end creative from concept through production across print, digital, and social. My work blends strategy and craft to deliver brand DNA and measurable growth for clients and brands.…I'm an art director and senior designer with 20+ years leading brand identity, visual strategy, and integrated campaigns for iconic names—from Marvel and WWE to MakerBot and the NY Cosmos. I translate bold business goals into design that moves markets, earns awards, and builds lasting brand equity. I thrive across media, sports, and consumer spaces, guiding end-to-end creative from concept through production across print, digital, and social. My work blends strategy and craft to deliver brand DNA and measurable growth for clients and brands.

Available to hire

I’m an art director and senior designer with 20+ years leading brand identity, visual strategy, and integrated campaigns for iconic names—from Marvel and WWE to MakerBot and the NY Cosmos. I translate bold business goals into design that moves markets, earns awards, and builds lasting brand equity.

I thrive across media, sports, and consumer spaces, guiding end-to-end creative from concept through production across print, digital, and social. My work blends strategy and craft to deliver brand DNA and measurable growth for clients and brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Designer at PK Network

April 18, 2017 - February 12, 2019

Pilot content strategy reinforcing the organization’s visual identity and devising creative print/digital and social media assets to appeal to target markets. Guide brand review and direct brand repositioning, conducting trend research and maintaining a pulse on changing trends to design a successful marketing mix to ensure aggressive market traction for billion dollar entities including the NY Cosmos Soccer team, Mediacom and Cable TV Pioneers. Recipient of the Hermes Creative Awards for PK Network for exceptional design and development of the NY Cosmos Team Poster. https://enter.hermesawards.com/entry/ny-cosmos-team-poster/ Developed several direct mailers for Mediacom that skyrocketed subscriber interest resulting in successful customer touchpoints and increased profitability.

Senior Designer at Townsquare Media

March 28, 2014 - February 24, 2017

Collaborated with management team and key stakeholders to direct the strategic design of marketing assets and campaigns for industry leaders in radio. Leveraged the power of print/digital/social media advertising to elevate brand character effectively resonating with target markets. Exploited social media channels to promote brand DNA. Designed and developed marketing collateral for major events including festivals and live events held across the United States.

Creative Director at MakerBot

May 30, 2011 - July 13, 2012

Conceptualized and developed a creative and strategic marketing campaign rebranding the high- profile 3D printer manufacturer and providing a significant competitive edge within established and new markets. Directed a team of highly proficient designers, writers and videographers executing rebranding review and defining the ideal brand DNA, reputation and character that would effectively resonate with the target market. Piloted the launch of a new retail store in NYC receiving coverage by over 50 media outlets as well as government representatives. Revamped brand strategy deploying an innovative concept for the Desktop 3D Printer that catalyzed the 3D printing revolution, the Replicator 2. Developed all product packaging, logo creation, sales material, promotional merchandise and website redesign.

Senior Designer at Marvel Entertainment

March 5, 2007 - June 17, 2009

Assessed overall business model developing innovative marketing materials that helped launch Marvel into the forefront of the Entertainment industry. As the Senior Designer, directed all concept design and development of marketing materials including book jackets and interiors, in-house and licensee advertising, comic book trade dress and logo, in-store displays and trade-show graphics. Curated and designed the 2009 Marvel Comic Retro Style Guide defining strategies to launch the highly successful licensing program and produce hundreds of products, including the ubiquitous distressed Captain America Shield T-shirt.

Art Director/Designer at World Wrestling Entertainment

February 8, 1999 - June 16, 2005

Blazed new creative trails, conceptualized and rolled out brand strategies that helped propel World Wrestling Entertainment into the forefront of targeted markets. Concepted the design of book jackets/covers from photo-shoot, guiding the final production of New York Times Bestselling WWE books in partnership with Simon & Schuster. Worked in tandem with Talent and Publishers governing the project life cycle from initial concept design to final printed product. Developed DVD/Home video packaging, advertisements, sell-sheets and trade-show booth graphics. Represented Creative Services Department in twice-weekly Licensing Approval meetings to review the many licensed products/requests from our partners.

Freelance Art Director at Independent / Freelance

January 1, 2019 - Present

Brand strategy, visual identity, and campaign design across media, sports, and consumer sectors. End-to-end creative from concept through final production across print, digital, and social.

Art Director at MakerBot

January 1, 2011 - January 1, 2012

Directed complete rebrand establishing bold new identity with significant competitive differentiation. Led cross-functional team through full brand DNA review for the Replicator 2 launch. Spearheaded NYC retail store launch covered by 50+ media outlets.

Art Director / Designer at House Party

January 1, 2009 - January 1, 2010

Created marketing assets for Kraft, Oscar Mayer, BIC, Sony PlayStation, McDonald's, and Hasbro.

Art Director / Designer at World Wrestling Entertainment

December 31, 1998 - December 31, 2004

Designed book jackets for NYT Bestselling WWE titles with Simon & Schuster. Developed DVD/home video packaging, advertisements, and trade show booth graphics. Represented Creative Services in bi-weekly Licensing Approval meetings.

Freelance Art Director/Designer at Independant

December 30, 2018 - Present

Brand strategy, visual identity, and campaign design across media, sports, and consumer sectors. End-to-end creative from concept through final production across print, digital, and social.