Dave Shirlaw
I’m a conceptual creative with a flair for brand storytelling, campaign craft, and sparking audience connection across digital, film, and experiential.
About
I’m a conceptual creative with a flair for brand storytelling, campaign craft, and sparking audience connection across digital, film, and experiential. I excel at shaping narratives, driving bold ideas, and steering projects from sketch to spotlight—always aligned with business goals. I’m a proven collaborator who lifts brand voice and market presence for major players like Rebel Sport and Oaks Hotels, and I’m known for agility, inventive problem-solving, and delivering standout work under pressure. I bring stories to life across digital and traditional media, balancing creativity with commercial impact.
My experience spans agency and in-house roles, delivering work that resonates with audiences and moves business metrics. I’m passionate about crafting experiences that feel human, leveraging UX and SEO to guide customer journeys, and collaborating with cross-functional teams to bring bold ideas to life from concept to execution.
- 9 years' experience
- Joined November 2025
Languages
- EnglishFluent
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Education
Work experience· 10 roles
Led creative initiatives by producing digital assets and persuasive copy aligned with brand strategy. Shaped briefs and maintained brand tone across all concepts, designs, and final outputs. Achievements include Rebel Active Loyalty relaunch (membership 3.9M; +4%), Mary Fowler docuseries adapted to a 4-part mini-series, and Rebel X Lifeline campaigns raising over AUD $2.35 million for Lifeline.
Conceived, wrote and developed the relaunch campaign Happy Folks Choose Oaks. Developed UX and SEO content to support seamless customer journeys. Campaign won Best Marketing Campaign at the Tourism Accommodation Australia NSW Awards for Excellence 2023; acknowledged by senior leaders as one of the brand’s most successful campaigns.
Conceived, wrote and developed the 'Happy Folks Choose Oaks' relaunch campaign. Developed UX and SEO content to support seamless customer journeys. Campaign won Best Marketing Campaign at the Tourism Accommodation Australia NSW Awards for Excellence 2023.
Education· 9
Certifications and awards· 5
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