Hi, I’m David Bernstein, a Temecula-based Internet Marketing and Content Strategy consultant with over 20 years of technical SEO experience. I specialize in building scalable SEO programs, optimizing site architecture, crawlability, page speed, and creating AEO/GEO strategies for AI-powered search platforms, while translating complex technical concepts into actionable plans and aligning SEO with broader marketing initiatives. I partner across teams to drive local and national visibility, lead content and local SEO initiatives for healthcare and service-based businesses, and leverage AI tools to accelerate research and publishing. In addition to client work, I create e-learning courses and publish fiction, continually staying ahead of algorithm changes and emerging trends to help brands grow organic reach.…

David Bernstein

Hi, I’m David Bernstein, a Temecula-based Internet Marketing and Content Strategy consultant with over 20 years of technical SEO experience. I specialize in building scalable SEO programs, optimizing site architecture, crawlability, page speed, and creating AEO/GEO strategies for AI-powered search platforms, while translating complex technical concepts into actionable plans and aligning SEO with broader marketing initiatives. I partner across teams to drive local and national visibility, lead content and local SEO initiatives for healthcare and service-based businesses, and leverage AI tools to accelerate research and publishing. In addition to client work, I create e-learning courses and publish fiction, continually staying ahead of algorithm changes and emerging trends to help brands grow organic reach.…

Available to hire

Hi, I’m David Bernstein, a Temecula-based Internet Marketing and Content Strategy consultant with over 20 years of technical SEO experience. I specialize in building scalable SEO programs, optimizing site architecture, crawlability, page speed, and creating AEO/GEO strategies for AI-powered search platforms, while translating complex technical concepts into actionable plans and aligning SEO with broader marketing initiatives.

I partner across teams to drive local and national visibility, lead content and local SEO initiatives for healthcare and service-based businesses, and leverage AI tools to accelerate research and publishing. In addition to client work, I create e-learning courses and publish fiction, continually staying ahead of algorithm changes and emerging trends to help brands grow organic reach.

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Language

English
Fluent

Work Experience

E-Learning Online Course Creation at Udemy
January 1, 2022 - Present
Crafted and published over 10 IT tech support and Windows-based courses for a global audience; achieved an average course rating of 4.4 with thousands of students; developed engaging course content including video tutorials, assignments, and supplementary materials; leveraged student feedback to continuously improve course quality and impact; utilized AI platforms to research course topics and streamline content workflows; implemented AI-assisted content review processes.
Fiction Author/Publisher at Amazon/Audible/Apple
January 1, 2016 - Present
Developed comprehensive story outlines and character profiles; created technical documentation for self-publishing processes on multiple platforms; composed marketing copy and product descriptions optimized for digital marketplaces; drafted user guides for navigating publishing platforms; authored and/or produced over 35 full-length novels across multiple genres.
Lead Local SEO Consultant at Arise Local, LLC
January 1, 2014 - July 1, 2023
Developed proprietary local SEO methodologies for medical practices and service-based small businesses; optimized Google Business Profile listings, managing reviews, posts, and local citations; conducted comprehensive client analysis; created advanced local SEO strategies establishing regional authorities; led content strategy development aligned with local SEO best practices and industry-specific compliance requirements.
Internet Marketing & Content Strategy Consultant at Self-employed
January 1, 2005 - Present
Conduct technical SEO audits addressing site architecture, crawlability, and page speed issues; develop Answer/Generative Engine Optimization (AEO/GEO) strategies for AI-powered search results; execute on-page SEO across blog posts and website pages; perform keyword research and competitive analysis; implement/improve structured data, Core Web Vitals, and schema markup; use AI tools to streamline research and content workflows; track performance through GA4 and Search Console; stay current with algorithm updates and emerging trends; publish content within WordPress/HubSpot; build content frameworks meeting Google's quality standards; conduct SEO quality checks before publishing.
Lead SEO Analyst at Bruce Clay, Inc.
January 1, 2001 - January 1, 2005
Created research methodology for in-depth SEO concepts; led advanced project growth and research initiatives; developed technical reports and presentations for complex SEO strategies; authored internal knowledge base articles on emerging trends and techniques; contributed to the development and documentation of proprietary SEO tools.

Education

Associates Degree - Business at Moorpark College
January 11, 2030 - June 1, 1997
Internet Marketing Paid Internship Program at Bruce Clay, Inc.
January 1, 2001 - July 1, 2026

Qualifications

Internet Marketing Paid Internship Program
January 1, 2001 - July 1, 2026

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Professional Services
    National Mailboxes: SEO and Conversion Strategy for a B2B E-Commerce Rebuild

    National Mailboxes is a commercial mailbox retailer running on WooCommerce. I’m the strategy lead on the account, sitting between the owner and the agency team that handles SEO, paid search, and development. My job is to set direction, read the performance data, and make sure the work that gets planned actually gets built.

    What makes this site different is that most orders start as a quote request, not a standard online checkout. So I built the whole success measurement around completed quote submissions rather than the return-on-ad-spend numbers agencies usually default to. That one change reshaped how we bid on paid search and which content we prioritized.

    Some of what I’ve worked on:

    • Found keyword cannibalization across an oversized category structure and mapped a fix for the live site instead of parking it until the rebuild
    • Rebuilt paid search around quote-driven conversions, including value-based bidding tied to real order value and close rate
    • Worked through a rough 2026 Google core update and the organic traffic hit from AI Overviews, with a plan to earn visibility inside AI-powered search results
    • Reviewed development estimates and found leaner, plugin-based ways to build new store features like door-count filters, color swatches, and image selectors
    • Tracked down a server load spike caused by bot traffic slipping past the cache, then got the right blocks and caching rules in place
    • Tightened product content and category pages, including how ratings and reference pricing display, to remove signals that were quietly hurting conversions