Available to hire
Hi, I’m David Daley, a passionate and results-driven digital marketing professional. Over the years, I’ve honed my skills in designing and executing innovative campaigns that not only drive business growth but also align perfectly with organizational goals. I enjoy collaborating with cross-functional teams and managing projects from concept to completion.
I thrive on optimizing processes and using data-driven insights to deliver exceptional results. Whether it’s creating compelling ad copy or monitoring campaign performance, I’m dedicated to helping businesses engage their audiences effectively and achieve outstanding ROI.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Strategist at TrueSense Marketing
February 28, 2025 - July 9, 2025Acted as the key liaison between media buyers, client services and creative teams to ensure seamless campaign execution, alignment with client goals, and performance optimization. Developed and implemented campaign strategies across social, SEM, programmatic, and display advertising, ensuring effective audience segmentation and messaging best practices. Created detailed campaign reports using Google Analytics and Tableau, translating data insights into actionable recommendations to improve client retention and ROI. Developed compelling ad copy, landing page content, and email marketing messaging to drive engagement and conversions. Monitored post-launch campaign performance, identifying opportunities for optimizations, upsells, and renewals, while proactively addressing underperforming areas.
Digital Marketing Specialist at One & All
April 30, 2022 - July 9, 2025Collaborated with cross-functional teams to create and maintain a content calendar, aligning digital initiatives with organizational goals. Led multi-platform paid media initiatives, achieving an 2:1 ROAS by optimizing ad spend and leveraging targeted messaging to drive both awareness and direct donations. Conducted in-depth market research and competitive analysis to inform audience segmentation, ad targeting strategies, and campaign planning. Created and optimized email marketing campaigns that increased client engagement rates by 25% through personalized messaging and segmentation. Developed performance reports and dashboards to track campaign effectiveness, providing insights that led to a 10% reduction in cost-per-click (CPC) for paid advertising efforts.
Digital Marketing Associate at Global Management Search
January 31, 2020 - July 9, 2025Designed and executed digital marketing campaigns to enhance employer branding and attract high-quality job candidates through targeted paid search, display, and social media advertising. Spearheaded SEO-driven content strategies that improved organic website traffic by 30% within six months. Created and optimized email marketing campaigns that increased candidate engagement rates by 25% through personalized messaging and segmentation. Developed performance reports and dashboards to track campaign effectiveness, providing insights that led to a 10% reduction in cost-per-click (CPC) for paid advertising efforts.
Education
Bachelor of Science at Cal State Fullerton
January 1, 2012 - May 31, 2016Qualifications
Industry Experience
Professional Services, Non-Profit Organization, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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