I’m a freelance copywriter and content strategist with 20+ years’ experience helping organisations explain what they do clearly and confidently. I specialise in website redesign projects – restructuring content, refining positioning and rewriting copy so it feels professional, approachable and genuinely human. Much of my work involves translating technical or specialist information into language that clients can understand and trust. I’ve rebuilt WordPress sites from the ground up, shaping site architecture, writing all core pages and ensuring the tone reflects real expertise rather than generic marketing language. I’m comfortable working independently or collaborating with stakeholders to extract knowledge and turn it into clear, effective content. If your website needs clarity, credibility and personality – without fluff – I can help.…I’m a freelance copywriter and content strategist with 20+ years’ experience helping organisations explain what they do clearly and confidently. I specialise in website redesign projects – restructuring content, refining positioning and rewriting copy so it feels professional, approachable and genuinely human. Much of my work involves translating technical or specialist information into language that clients can understand and trust. I’ve rebuilt WordPress sites from the ground up, shaping site architecture, writing all core pages and ensuring the tone reflects real expertise rather than generic marketing language. I’m comfortable working independently or collaborating with stakeholders to extract knowledge and turn it into clear, effective content. If your website needs clarity, credibility and personality – without fluff – I can help.WWWW…