David Owolabi
I’m David Owolabi, a brand strategist and creative director with 6 years of experience building visual identities and communication systems for brands across tech, cybersecurity, healthcare, hospitality, construction,…
About
I’m David Owolabi, a brand strategist and creative director with 6 years of experience building visual identities and communication systems for brands across tech, cybersecurity, healthcare, hospitality, construction, and publishing. I’m the founder of The 10X Brand, where I lead strategy, creative direction, and content—helping teams turn clear positioning into consistent design and compelling storytelling.
I also enjoy hands-on creative leadership, from designing brand systems and sub-brands to mentoring emerging leaders through my community, Young Emerging Leaders. With an engineering background, I bring a structured, system-first approach to brand work—so guidelines, messaging, and visuals stay aligned as brands grow and scale.
- 6 years' experience
- Joined October 2026
Industry experience
- Software & Internet
- Computers & Electronics
- Healthcare
- Media & Entertainment
- Real Estate & Construction
- Education
- Professional Services
- Non-Profit Organization
- Travel & Hospitality
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Work experience· 5 roles
Directed the company’s brand design across its service offerings, including visual identity development and sub-brand/service package design under one consistent master brand. Supported growth objectives by designing service presentations and related brand assets, contributing to a 20% increase in product waitlist.
Designed book covers and page layouts for published titles (12 covers and layouts). Created social media design content and supported broader creative outputs, contributing to increasing posting frequency to about five posts per week. Collaborated with the team on video content and contributed to its creative direction.
Lead brand strategy, creative direction, and content for a variety of clients. Conducted a brand strategy and positioning audit for a tech company, increasing its brand positioning from 30% to 80%. Developed brand guides and messaging for a construction company, contributing to about a 40% increase in reach. Designed an MVP brand identity and logo for a chat app startup and supported early UI design sprints. Also developed personal brand systems for a medical professional, including brand assets, brand guide, brand kits, and social media setup.
Education
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