David Pulimukathara Raju
Hi! I'm Dave, a Commerce student specializing in Finance and Marketing at the University of Alberta.
About
Hi! I’m Dave, a Commerce student specializing in Finance and Marketing at the University of Alberta. I have a diverse background that combines finance, marketing, and technology with hands-on experience in research, finance, sales, and logistics. I enjoy analyzing market opportunities and streamlining financial processes while staying deeply involved in the local music and podcasting scene as a DJ and producer.
I’m passionate about marketing, behavioural science, and self-development. Outside of academics and work, you’ll find me playing chess, pool, or producing electronic dance music. I also love discussing psychology, philosophy, and humour on my podcast, and I’ve held leadership roles in business fraternities and student clubs. I’m always eager to connect, learn, and create impactful marketing and financial strategies.
- 2 years' experience
- Joined July 2025
Languages
- EnglishFluent
- HindiAdvanced
Industry experience
- Financial Services
- Non-Profit Organization
- Media & Entertainment
- Consumer Goods
- Education
- Professional Services
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Work experience· 5 roles
Conducted critical analysis for over-expenditure projects and projects with unspent funds by systematically identifying and reconciling discrepancies between the general ledger and project costing balances. Utilized PeopleSoft software to facilitate the closure of projects, address budget adjustments, rectify project costing errors, and proactively submit journal vouchers for clearing balances. Executed efficient administrative tasks by proactively communicating with Research PIs and Professors via email, facilitating prompt responses to manage projects past their end date. Managed Account Receivables and Payments on Account by meticulously matching invoices to expedite project closure and resolve discrepancies. Dealt with financial statements from projects with open milestones and communicated efficiently with PIs to ensure awareness and timely resolution to ensure accurate financial reporting.
Conducted comprehensive market analysis to identify new business opportunities and competitive analysis efforts by evaluating rival firms using pricing strategies to identify areas of differentiation and competitive advantage. Utilized Copper Data CRM software to ensure efficient management of client data by performing data entry and manipulation while maintaining accurate records of customer interactions and sales leads. Collaborated with the team to address any logistical needs, ensuring the smooth operation of the PopUp City project. Actively participated in trade shows and conferences representing the brand to potential customers and generating leads by promoting our product and establishing valuable business relationships.
Promoted from front-end Shelters Intake Staff to business-related Logistics and Operations Assistant Coordinator within 6 months showing the ability to work in different fields. Coordinated two shelters' day-to-day front-end and back-end operations by incorporating a new locker system, organized fire extinguisher system and standardized entrance doors. Created an improvement in managing the supply chain, including food, clothing, and hygiene products using Purchase and Receiving Orders for the two shelters. Undertook administrative duties regarding fundraising and donor relations to support the two shelters' operations showcasing multi-tasking.
Education
Finance and Marketing
Certifications and awards
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