Product designer focused on building practical, user-centered digital experiences. Skilled in UI, UX, and eCommerce, with hands-on work in Shopify development, CRO, and product strategy. Experience spans multi-store delivery platforms, luxury ecommerce, and safety-focused hardware products. Strong in research, prototyping, and translating business goals into clear, functional design systems. Constantly refining skills in design thinking, communication, and product execution.
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BAJLUXE was an ecommerce optimization project focused on restoring performance and improving the usability of an existing Shopify store. The work involved identifying UX and technical issues affecting conversions, refining the interface for a more premium feel, and streamlining the customer journey from product discovery to checkout. The outcome improved site functionality, clarity, and overall shopping experience, aligning the platform with the expectations of a luxury fashion audience.
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