I’m a Creative and Product Executive based in Florence, with more than 20 years of experience working across luxury, performance and lifestyle apparel. Throughout my career, I’ve focused on helping brands evolve, translating identity into clear product direction, stronger positioning and commercially solid collections. I naturally work at the intersection of creativity, product strategy and industrial execution, combining design vision with deep technical and market understanding. Over the years, I’ve led international product development, managed supplier networks and directed multidisciplinary teams for brands ranging from global performance players to premium lifestyle companies. What defines my approach is the ability to connect vision with reality. Having also co-owned and managed retail businesses for nearly two decades, I developed a strong sensitivity toward consumer behavior, sell-through dynamics and market positioning, which continues to shape every creative and product decision I make. From repositioning brands like Sundek to consulting on the evolution of Arena Beachwear, I’ve consistently worked in transformation contexts where product, branding and business strategy need to move together. Today, I’m open to Creative Director roles, external product direction, strategic advisory and operational partnerships with ambitious brands and investment groups looking to build long-term value through strong product identity.…I’m a Creative and Product Executive based in Florence, with more than 20 years of experience working across luxury, performance and lifestyle apparel. Throughout my career, I’ve focused on helping brands evolve, translating identity into clear product direction, stronger positioning and commercially solid collections. I naturally work at the intersection of creativity, product strategy and industrial execution, combining design vision with deep technical and market understanding. Over the years, I’ve led international product development, managed supplier networks and directed multidisciplinary teams for brands ranging from global performance players to premium lifestyle companies. What defines my approach is the ability to connect vision with reality. Having also co-owned and managed retail businesses for nearly two decades, I developed a strong sensitivity toward consumer behavior, sell-through dynamics and market positioning, which continues to shape every creative and product decision I make. From repositioning brands like Sundek to consulting on the evolution of Arena Beachwear, I’ve consistently worked in transformation contexts where product, branding and business strategy need to move together. Today, I’m open to Creative Director roles, external product direction, strategic advisory and operational partnerships with ambitious brands and investment groups looking to build long-term value through strong product identity.WWWW…