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David Fernández — Product Designer & Creative Director Mexico City · _Email not available. Sign in: https://www.twine.net/signup_ ·_Phone details not available. Sign in: https://www.twine.net/signup_ About I’m a Senior Product Designer and Creative Director with 15+ years of experience building digital products, brand systems, and user-centered experiences. I’ve led UX strategy and interface design for global brands including Coca-Cola (FEMSA), Pepsi (Geep), Bimbo, ExxonMobil, Adidas, Google, and 20th Century Fox — across fintech, retail, mobile apps, and entertainment sectors. As Founder of Cosmo Studio, I design and direct multidisciplinary teams to deliver scalable, high-impact digital solutions. My strength lies in combining strategic thinking, strong visual identity, UX research, and technical execution to create products that are both beautiful and measurable. I don’t just design interfaces — I design systems, clarity, and business value. Selected Experience Founder & Creative Director — Cosmo Studio 2025 – Present Strategic design leadership, digital product development, brand systems, and multidisciplinary team direction. UX Lead — Gendra 2020 – 2021 Led UX strategy and digital experiences for enterprise brands including Coca-Cola, Pepsi, Bimbo, and ExxonMobil. UX / UI Designer — Grupo Findep 2019 – 2020 Mobile app UX, user flows, research, and usability testing. Contributed to building the UX department. UX / UI Designer — Dimex 2022 (Project-based) End-to-end UX/UI redesign delivered in 3 months, improving navigation and customer satisfaction. Expertise Product Design · UX Strategy · UI Systems · Branding · Design Leadership · Figma · HTML/CSS · Agile · English (Advanced)…David Fernández — Product Designer & Creative Director Mexico City · _Email not available. Sign in: https://www.twine.net/signup_ ·_Phone details not available. Sign in: https://www.twine.net/signup_ About I’m a Senior Product Designer and Creative Director with 15+ years of experience building digital products, brand systems, and user-centered experiences. I’ve led UX strategy and interface design for global brands including Coca-Cola (FEMSA), Pepsi (Geep), Bimbo, ExxonMobil, Adidas, Google, and 20th Century Fox — across fintech, retail, mobile apps, and entertainment sectors. As Founder of Cosmo Studio, I design and direct multidisciplinary teams to deliver scalable, high-impact digital solutions. My strength lies in combining strategic thinking, strong visual identity, UX research, and technical execution to create products that are both beautiful and measurable. I don’t just design interfaces — I design systems, clarity, and business value. Selected Experience Founder & Creative Director — Cosmo Studio 2025 – Present Strategic design leadership, digital product development, brand systems, and multidisciplinary team direction. UX Lead — Gendra 2020 – 2021 Led UX strategy and digital experiences for enterprise brands including Coca-Cola, Pepsi, Bimbo, and ExxonMobil. UX / UI Designer — Grupo Findep 2019 – 2020 Mobile app UX, user flows, research, and usability testing. Contributed to building the UX department. UX / UI Designer — Dimex 2022 (Project-based) End-to-end UX/UI redesign delivered in 3 months, improving navigation and customer satisfaction. Expertise Product Design · UX Strategy · UI Systems · Branding · Design Leadership · Figma · HTML/CSS · Agile · English (Advanced)

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Web Designer, UX Designer, UI Designer, +7

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David Fernández — Product Designer & Creative Director Mexico City · _Email not available. Sign in: https://www.twine.net/signup_ ·_Phone details not available. Sign in: https://www.twine.net/signup_ About I’m a Senior Product Designer and Creative Director with 15+ years of experience building digital products, brand systems, and user-centered experiences. I’ve led UX strategy and interface design for global brands including Coca-Cola (FEMSA), Pepsi (Geep), Bimbo, ExxonMobil, Adidas, Google, and 20th Century Fox — across fintech, retail, mobile apps, and entertainment sectors. As Founder of Cosmo Studio, I design and direct multidisciplinary teams to deliver scalable, high-impact digital solutions. My strength lies in combining strategic thinking, strong visual identity, UX research, and technical execution to create products that are both beautiful and measurable. I don’t just design interfaces — I design systems, clarity, and business value. Selected Experience Founder & Creative Director — Cosmo Studio 2025 – Present Strategic design leadership, digital product development, brand systems, and multidisciplinary team direction. UX Lead — Gendra 2020 – 2021 Led UX strategy and digital experiences for enterprise brands including Coca-Cola, Pepsi, Bimbo, and ExxonMobil. UX / UI Designer — Grupo Findep 2019 – 2020 Mobile app UX, user flows, research, and usability testing. Contributed to building the UX department. UX / UI Designer — Dimex 2022 (Project-based) End-to-end UX/UI redesign delivered in 3 months, improving navigation and customer satisfaction. Expertise Product Design · UX Strategy · UI Systems · Branding · Design Leadership · Figma · HTML/CSS · Agile · English (Advanced)…David Fernández — Product Designer & Creative Director Mexico City · _Email not available. Sign in: https://www.twine.net/signup_ ·_Phone details not available. Sign in: https://www.twine.net/signup_ About I’m a Senior Product Designer and Creative Director with 15+ years of experience building digital products, brand systems, and user-centered experiences. I’ve led UX strategy and interface design for global brands including Coca-Cola (FEMSA), Pepsi (Geep), Bimbo, ExxonMobil, Adidas, Google, and 20th Century Fox — across fintech, retail, mobile apps, and entertainment sectors. As Founder of Cosmo Studio, I design and direct multidisciplinary teams to deliver scalable, high-impact digital solutions. My strength lies in combining strategic thinking, strong visual identity, UX research, and technical execution to create products that are both beautiful and measurable. I don’t just design interfaces — I design systems, clarity, and business value. Selected Experience Founder & Creative Director — Cosmo Studio 2025 – Present Strategic design leadership, digital product development, brand systems, and multidisciplinary team direction. UX Lead — Gendra 2020 – 2021 Led UX strategy and digital experiences for enterprise brands including Coca-Cola, Pepsi, Bimbo, and ExxonMobil. UX / UI Designer — Grupo Findep 2019 – 2020 Mobile app UX, user flows, research, and usability testing. Contributed to building the UX department. UX / UI Designer — Dimex 2022 (Project-based) End-to-end UX/UI redesign delivered in 3 months, improving navigation and customer satisfaction. Expertise Product Design · UX Strategy · UI Systems · Branding · Design Leadership · Figma · HTML/CSS · Agile · English (Advanced)

Available to hire

David Fernández — Product Designer & Creative Director
Mexico City · Email not available. Sign in: https://www.twine.net/signup ·Phone details not available. Sign in: https://www.twine.net/signup
About
I’m a Senior Product Designer and Creative Director with 15+ years of experience building digital products, brand systems, and user-centered experiences.
I’ve led UX strategy and interface design for global brands including Coca-Cola (FEMSA), Pepsi (Geep), Bimbo, ExxonMobil, Adidas, Google, and 20th Century Fox — across fintech, retail, mobile apps, and entertainment sectors.
As Founder of Cosmo Studio, I design and direct multidisciplinary teams to deliver scalable, high-impact digital solutions. My strength lies in combining strategic thinking, strong visual identity, UX research, and technical execution to create products that are both beautiful and measurable.
I don’t just design interfaces — I design systems, clarity, and business value.
Selected Experience
Founder & Creative Director — Cosmo Studio
2025 – Present
Strategic design leadership, digital product development, brand systems, and multidisciplinary team direction.
UX Lead — Gendra
2020 – 2021
Led UX strategy and digital experiences for enterprise brands including Coca-Cola, Pepsi, Bimbo, and ExxonMobil.
UX / UI Designer — Grupo Findep
2019 – 2020
Mobile app UX, user flows, research, and usability testing. Contributed to building the UX department.
UX / UI Designer — Dimex
2022 (Project-based)
End-to-end UX/UI redesign delivered in 3 months, improving navigation and customer satisfaction.
Expertise
Product Design · UX Strategy · UI Systems · Branding · Design Leadership · Figma · HTML/CSS · Agile · English (Advanced)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Japanese

Beginner

Work Experience

Founder / Creative Director at Cosmo Studio

April 1, 2025 - Present

Founder of a creative studio focused on strategic and digital solutions for brands and independent projects. Responsible for business development, project conceptualization, client management, execution, and delivery. Lead multidisciplinary teams and oversee end-to-end creative processes, ensuring alignment with business objectives and high-quality standards.

UX / UI Designer at Dimex

August 1, 2022 - November 30, 2022

Designed and improved user interfaces, optimizing usability and digital interactions. Delivered a complete UX/UI redesign, significantly increasing customer satisfaction and improving app navigation.

UX Lead at Gendra

January 1, 2020 - April 30, 2021

Led UX strategy, user research, and interface design for major brands including Coca-Cola (FEMSA), Pepsi (Geep), Bimbo, ExxonMobil, and FUD. Designed mockups, redefined digital concepts, and implemented agile methodologies (Scrum) to manage projects efficiently.

UX / UI Designer at Grupo Findep

May 1, 2019 - October 31, 2020

Designed mobile app interfaces (Android), developed user flows and personas, and led usability testing processes. Contributed to building the UX department and implemented best practices in user-centered design.

Web Designer / Front-End Developer at G21 Comunicación

November 1, 2016 - December 31, 2018

Designed and developed websites, pure html/css, WordPress templates, apps, and digital assets for brands such as México Desconocido, Cinepremiere, and Entrepreneur. Improved interactivity and usability through front-end technologies including HTML5, CSS3, PHP and MySQL.

UX/UI Design Director at Muv Mx

June 1, 2014 - October 31, 2016

Led brand identity and UX/UI development for a mobile technology company. Directed digital product strategy, branding for events (VR Fest-Kids), and creative campaigns for clients such as Adidas, Google, and 20th Century Fox.

Graphic & Web Designer at MECA Agencia Digital

July 1, 2011 - September 30, 2013

Designed websites, digital campaigns, corporate identity materials, and marketing assets. Managed creative production for online and offline channels.

Earlier Experience at Other companies

January 1, 2010 - December 31, 2011

Worked as Graphic and Web Designer for Max Value, Orcius, Comisión Nacional de Hidrocarburos, Paradigma Cero, CISE Business Center, and Ciros, focusing on branding, web development, corporate identity systems, and digital campaigns.

Education

Master’s Degree in Design, Information and Communication at Universidad Autónoma Metropolitana

October 1, 2022 - April 28, 2025

Tesis: Emotional well-being Methodology for measuring the impact of mobile technology on the emotional well-being of undergraduate students at UAM Cuajimalpa. This study focuses on developing a methodology to assess the impact of mobile technology on the emotional well-being of students at UAM Cuajimalpa. It begins by defining and conceptualizing emotional well-being, emphasizing its key dimensions and how they relate to the use of mobile devices. To facilitate this, a questionnaire (Beitem) consisting of 59 items has been created to explore various aspects of emotional well-being within the student context. This tool is grounded in a theoretical framework that incorporates relevant emotional and sociocultural variables specific to the university environment. The primary aim of the research is to provide educators and academic leaders with an effective instrument to better understand students' emotional needs and to develop appropriate intervention strategies. The findings from this study are anticipated to enhance the understanding of how mobile technology influences emotional well-being and to support the implementation of programs that foster a healthier and more balanced educational atmosphere.

Bachelor’s Degree in Graphic Communication Design at Universidad Autónoma Metropolitana

January 1, 2025 - December 31, 2009

(Honors, GPA 9.38) Final project: Identity manual and procedures manual for Ciro's restaurant

Diploma in Web Presentation Design at Universidad de Artes Digitales

January 1, 2010 - December 31, 2010

Diploma in Letter Design and Application at Universidad Autónoma Metropolitana

August 28, 2023 - February 29, 2024

Diploma in Letter Design and Application, based on analog and digital drawing from calligraphy, lettering and typography.

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Computers & Electronics, Education, Media & Entertainment, Healthcare, Professional Services, Retail, Software & Internet, Telecommunications, Other