Hi there! I'm David Hernández Rodríguez, a marketing professional specialized in SAP partner marketing, customer engagement, and cross-functional collaboration. Based in Bogotá, Colombia, I've built a track record coordinating channel marketing initiatives, creating compelling content, and driving lead generation across LatAm and Europe. I enjoy turning data into actionable campaigns and delivering real value to partners and customers. I thrive in global teams and love blending analytics with creative storytelling to accelerate growth. I'm eager to bring my energy, strategic thinking, and project coordination to new challenges.…

David Hernández Rodríguez

Hi there! I'm David Hernández Rodríguez, a marketing professional specialized in SAP partner marketing, customer engagement, and cross-functional collaboration. Based in Bogotá, Colombia, I've built a track record coordinating channel marketing initiatives, creating compelling content, and driving lead generation across LatAm and Europe. I enjoy turning data into actionable campaigns and delivering real value to partners and customers. I thrive in global teams and love blending analytics with creative storytelling to accelerate growth. I'm eager to bring my energy, strategic thinking, and project coordination to new challenges.…

Available to hire

Hi there! I’m David Hernández Rodríguez, a marketing professional specialized in SAP partner marketing, customer engagement, and cross-functional collaboration. Based in Bogotá, Colombia, I’ve built a track record coordinating channel marketing initiatives, creating compelling content, and driving lead generation across LatAm and Europe. I enjoy turning data into actionable campaigns and delivering real value to partners and customers.

I thrive in global teams and love blending analytics with creative storytelling to accelerate growth. I’m eager to bring my energy, strategic thinking, and project coordination to new challenges.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced

Work Experience

Customer Engagement Marketing Coordinator at SAP Colombia S.A.
December 31, 2021 - October 21, 2025
Coordinated customer engagement marketing initiatives, supported pre-publication and communications cadences, maintained internal data assets and knowledge management, and collaborated with area directors, partners, customers, and SAP teams to drive early-stage opportunities. Managed LinkedIn activities and created engaging posts and newsletters to support regional campaigns.
Customer Engagement Marketing Coordinator at SAP Colombia S.A.
January 1, 2020 - December 31, 2021
Coordinated customer engagement campaigns, marketing communications, and CRM activities for SAP Colombia; supported cross-functional go-to-market efforts and lead generation.
Partner Channel Marketing Intern at SAP Colombia S.A.
December 31, 2019 - October 21, 2025
Supported partner channel marketing activities, including communications, campaign planning, and collaboration with the SAP ecosystem to enable demand generation and regional events.
Partner Channel Marketing Specialist at SAP Colombia S.A.
January 1, 2019 - December 31, 2020
Led partner channel marketing initiatives for SAP Colombia, coordinating campaigns, content development, and alignment with sales; collaborated with regional teams to drive demand generation and pipeline.
Partner Channel Marketing Intern at SAP Colombia S.A.
January 1, 2018 - December 31, 2019
Supported channel marketing activities, assisted with partner communications, campaign execution, and KPI reporting; contributed to pipeline growth.

Education

MSc Marketing GIS at Business School - The University of Law
September 1, 2022 - September 1, 2023
Diploma in Business Administration at Universidad del Rosario
January 1, 2015 - December 31, 2019
High School Diploma at Colegio San Carlos
August 1, 2014 - August 1, 2014
Bachelor of Business Administration at Universidad del Rosario
January 1, 2015 - December 31, 2019
Master of Science in Marketing GIS at The N2 Company
September 1, 2022 - September 1, 2023

Qualifications

SAP Student Recognition Award (SAP University Alliances)
January 11, 2030 - October 21, 2025
Google Ads Certifications (Social Media Marketing; Content Marketing Foundations; Mobile Marketing; Social Media Video for Business and Marketing; Lead Generation)
January 11, 2030 - October 21, 2025
Social Media Marketing Foundations
January 1, 2020 - February 14, 2026
Content Marketing Foundations
January 1, 2020 - February 14, 2026
Mobile Marketing Foundations
January 1, 2020 - February 14, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Education, Other

Skills

Experience Level