Available to hire
I am a highly creative and strategic Lead UI/UX Designer with over 20 years of experience in crafting user-centric digital products. My journey spans gaming, sports betting, and entertainment, where I’ve honed my skills in leading design teams and building scalable design systems. I am passionate about translating complex business requirements into intuitive user journeys that drive measurable improvements in engagement and performance.
Experience Level
Work Experience
Lead UI/UX Designer at GAN
June 1, 2021 - PresentResponsible for leading GAN’s UI/UX team, guiding three designers in producing consistent, user-focused experiences that power the company’s multi-platform online gaming products. Directed user research, usability testing, prototyping, and interaction design across multiple gaming projects.
Senior UI/UX Designer at Derivco
August 1, 2015 - June 1, 2021Senior designer for Betway Sports, focused on ensuring high-quality UI and UX across mobile and desktop. Designed and prototyped new features to enhance user engagement and collaborated with developers to define workflows and design systems.
Senior Digital Designer at Jagex Games Studio
August 1, 2012 - July 1, 2015Worked on high-profile titles like Transformers Universe, producing UI and marketing assets. Ensured consistency in design while mentoring junior designers.
Senior Digital Designer at Cuttsy & Cuttsy
July 1, 2011 - August 1, 2012Delivered innovative design solutions for digital communication campaigns, enhancing the agency's digital design capabilities.
Senior Designer at Promotion Line
August 1, 2006 - July 1, 2011Delivered web, digital, and advertising concepts supporting a diverse client base in a high-volume environment.
Partner / Graphic Designer at Custardfish
October 1, 2003 - July 1, 2006Co-founded and managed a design studio focused on creative delivery across web and print.
Junior Designer at Chalk and Cheese
March 1, 2001 - July 1, 2003Rapidly progressed from a junior role, developing a strong foundation in digital and print design.
Education
BA (Hons) Graphic Design & Illustration at University of Suffolk
September 1, 2001 - July 1, 2004B-TEC National Diploma, Graphic Design at West Suffolk College
January 11, 2030 - January 9, 2026Qualifications
Industry Experience
Gaming, Media & Entertainment
Experience Level
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