I am a dynamic and results-driven Digital Media Strategist with a First-Class BSc in Digital Media Design from Nottingham Trent University and 4+ years of experience in social media marketing, content creation, and brand growth across sports, music, and entertainment in the UK and Nigeria. I design data-driven, SEO-optimized campaigns that boost engagement, expand audiences, and deliver measurable ROI. I am adept at paid social ads, content strategy, analytics, and stakeholder collaboration, and I am passionate about driving brand success in fast-paced digital environments. I’m currently seeking opportunities to leverage my skills and creativity with a global marketing agency or corporate communications team. I excel at cross-functional collaboration, managing stakeholders, and delivering campaigns on time, while maintaining a positive brand sentiment even during peak inquiry periods.

David Da-Great

I am a dynamic and results-driven Digital Media Strategist with a First-Class BSc in Digital Media Design from Nottingham Trent University and 4+ years of experience in social media marketing, content creation, and brand growth across sports, music, and entertainment in the UK and Nigeria. I design data-driven, SEO-optimized campaigns that boost engagement, expand audiences, and deliver measurable ROI. I am adept at paid social ads, content strategy, analytics, and stakeholder collaboration, and I am passionate about driving brand success in fast-paced digital environments. I’m currently seeking opportunities to leverage my skills and creativity with a global marketing agency or corporate communications team. I excel at cross-functional collaboration, managing stakeholders, and delivering campaigns on time, while maintaining a positive brand sentiment even during peak inquiry periods.

Available to hire

I am a dynamic and results-driven Digital Media Strategist with a First-Class BSc in Digital Media Design from Nottingham Trent University and 4+ years of experience in social media marketing, content creation, and brand growth across sports, music, and entertainment in the UK and Nigeria. I design data-driven, SEO-optimized campaigns that boost engagement, expand audiences, and deliver measurable ROI. I am adept at paid social ads, content strategy, analytics, and stakeholder collaboration, and I am passionate about driving brand success in fast-paced digital environments.

I’m currently seeking opportunities to leverage my skills and creativity with a global marketing agency or corporate communications team. I excel at cross-functional collaboration, managing stakeholders, and delivering campaigns on time, while maintaining a positive brand sentiment even during peak inquiry periods.

See more

Language

English
Fluent

Work Experience

Social-Media Lead at Ubogu Football Academy
January 1, 2022 - Present
Led the academy’s social media and branding efforts, designing and launching campaigns that increased Instagram followers by 28% in four weeks and produced weekly match-day highlights that boosted post engagement from 1.2% to 4.5%. Managed a monthly content calendar ensuring 95% on-time publishing across platforms and supported scouting, trials, and outreach activities to enhance player opportunities.
Content & Road-Manager at Nissy Nation
June 1, 2020 - December 1, 2021
Shaped content and communications for the brand, coordinating backstage logistics for five city tours, producing 10+ music videos with 2.3M YouTube views, and driving audience growth through a TikTok challenge that yielded 45k user-generated videos and boosted streaming numbers.
Social-Media Consultant at Terry Apala
March 1, 2019 - May 1, 2020
Developed a brand-growth roadmap that increased Instagram followers from 8k to 32k in 12 months, ran a paid promotion campaign with ROAS 3.8, and produced a monthly newsletter that lifted email click-through rates to 6.2%.
Social Media Lead at Ubogu Football Academy
January 1, 2022 - Present
Designed and executed the academy’s jersey-launch campaign, generating 12k impressions and a 28% increase in Instagram followers within 4 weeks. Produced weekly match-day highlights, raising engagement from 1.2% to 4.5%. Managed a monthly content calendar with 95% on-time publishing.
Content & Road-Manager at Missy Nation
June 1, 2020 - December 1, 2021
Shot and edited 10+ music-video snippets totaling 2.3M YouTube views. Coordinated backstage logistics for 5 city tours with 98% on-time schedules. Created a TikTok challenge generating 45k user-generated videos and a 15% lift in streaming numbers.
Intern at Slusport - Sporting Agency & Consulting Firm
January 1, 2022 - Present
Assisted in the evaluation, scouting, and career planning of players through agent representation. Worked closely with FIFA-licensed agents, scouts, and club representatives to connect players with opportunities.
Founder & Academy Director at UbiquO Football Academy
January 1, 2018 - Present
Established an academy focused on football education and development for young players. Facilitated training opportunities and helped players secure trials with clubs.
Talent Scout (Internship) at SLUSPORTGMT
June 1, 2024 - Present
Conducted talent scouting for 150+ players, collaborating with FIFA-licensed agents to arrange professional trials. Managed stakeholder communication, scheduling, and progress reporting, ensuring seamless coordination between agents and clubs. Optimized website and social media content for SEO, increasing organic impressions by 22% and boosting player inquiries by 15%.
Digital Media Strategist & Creative Media Lead at Ubogu Football Academy
January 1, 2022 - January 1, 2024
Launched a jersey-release campaign, securing 12K impressions and growing Instagram followers by 28% in one month. Produced match-day highlight reels, increasing average post engagement from 1.2% to 4.3%. Ran data-driven paid social campaigns, improving ROI by 18% and achieving CPA 20% below target. Coordinated cross-functional teams to deliver integrated campaigns, reducing project turnaround times by 12%. Maintained a 98% positive sentiment score during peak inquiry periods through community-building and crisis management initiatives.
Freelance Social Media & Brand Consultant at Afrobeat Artist “Nissination”
January 1, 2015 - December 31, 2020
Scaled Instagram following from 5K to 45K within 12 months through targeted brand-awareness campaigns. Produced visual assets, video content, and copy for album launches, driving a 30% increase in streaming numbers during release weeks. Managed £10K-£15K quarterly paid-social budgets, achieving an average ROAS of 4.2x. Optimized ad spend through UTM tagging and weekly reporting, improving CTR by 22%. Collaborated with influencers and artists to expand reach across West African markets.

Education

Personal Training Certificate at Nottingham Trent University
January 11, 2030 - June 1, 2017
Digital Marketing Certificate at Institute Name
January 11, 2030 - November 28, 2025
Personal Training Certificate at Nottingham Trent University
January 11, 2030 - June 1, 2025
BSc Digital Media Design at Nottingham Trent University
January 1, 2018 - January 1, 2021
BSc (First-Class) Digital Media Design at Nottingham Trent University
September 1, 2021 - June 30, 2024

Qualifications

Personal Training Certificate
January 11, 2030 - June 1, 2017
Digital Marketing Certificate
January 11, 2030 - November 28, 2025
Digital Marketing Certificate
January 11, 2030 - November 30, 2025
Radio Presenter
January 1, 2018 - November 30, 2025
Digital Marketing Certificate
January 11, 2030 - December 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Other, Software & Internet