Davis Barnes

Led enterprise customer acquisition and digital growth initiatives across a national portfolio of operating companies, connecting digital strategy, analytics, paid and organic visibility, and marketing technology to business growth objectives. Built integrated growth programs across SEO, paid media, content, analytics, and AI-driven discovery channels to increase visibility, qualified traffic, lead generation, and conversion opportunities. Created executive-ready measurement and reporting frameworks linking channel performance to ROI and customer acquisition outcomes, and managed cross-functional partnerships with corporate, IT, analytics, sales, and agencies to scale programs and steward budget.

Planned, implemented, and managed enterprise SEO strategy for 13 U.S. ecommerce websites within a global electrical distribution organization. Used GA, Google Search Console, and third-party data to deliver technical, content, and conversion recommendations that improved customer discovery and digital experience. Partnered with marketing leaders across 700 brand locations to align digital visibility and customer acquisition priorities, and advocated for SEO and customer acquisition needs across IT, digital sales, brand marketing, and corporate teams. Delivered 150% year-over-year growth in organic revenue and double-digit month-over-month organic traffic growth.

Advised enterprise and mid-market clients on data-driven digital growth strategies spanning SEO, content marketing, customer acquisition, ecommerce, and analytics, identifying opportunities using tools such as GA, GSC, SEMrush, Ahrefs, and keyword research. Managed key client relationships and developed strategic growth plans, serving as Enterprise Sales Engineer by analyzing prospective client websites and digital footprints to quantify potential ROI. Led scalable content operations across 20+ B2B and B2C clients, aligning recommendations to measurable business outcomes.