Digital Marketing Manager at Davis Lougheed

Lead planning, execution, and optimization of paid media campaigns across Meta and Google, supporting customer acquisition, lead generation, and business growth objectives across a portfolio of residential, commercial, hospitality, and food & beverage brands. Manage paid media spend exceeding $700K annually, developing media plans aligned with project launches, lease objectives, and sales priorities. Monitor KPIs including cost per lead, conversion rates, engagement, and advertising efficiency, using data-driven insights to optimize performance. Oversee relationships with agencies, freelancers, influencers, and creative vendors, managing project execution, budgets, invoicing, onboarding, and performance. Develop reporting frameworks and dashboards using Power BI and GA4 to increase visibility into campaign performance and marketing effectiveness. Coordinate cross-functionally with sales, development, hospitality, creative, and executive leadership teams to deliver integrated marketing