I am a Creative Director with over 30 years of experience in print, publishing, branding, package design and environmental graphics. I am well versed in all major graphic suites and have a proficient knowledge in data base development and social media platforms. My Packaging and design experience has ranged from new product to a variety of licensed product. I have also created display and booth graphics for multiple toys shows including one virtual show.

Dawn Darby

I am a Creative Director with over 30 years of experience in print, publishing, branding, package design and environmental graphics. I am well versed in all major graphic suites and have a proficient knowledge in data base development and social media platforms. My Packaging and design experience has ranged from new product to a variety of licensed product. I have also created display and booth graphics for multiple toys shows including one virtual show.

Available to hire

I am a Creative Director with over 30 years of experience in print, publishing, branding, package design and environmental graphics. I am well versed in all major graphic suites and have a proficient knowledge in data base development and social media platforms. My Packaging and design experience has ranged from new product to a variety of licensed product. I have also created display and booth graphics for multiple toys shows including one virtual show.

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Work Experience

Creative Director at Jay at Play Int’l HK Ltd.
January 1, 2006 - Present
Lead creative direction for product and packaging design, including logo development and brand identity. Create digital renderings (static and animated) for presentations and support sales with marketing materials such as sell sheets, order forms, and PowerPoint/digital decks for sales meetings. Coordinate international packaging approvals, including translations and collaboration with overseas factories for product development and print approvals. Manage the company’s Show Cloud (imagery/video resource), oversee video management through Vimeo, and collaborate with production partners for video advertising. Develop showroom/toy fair and virtual booth signage, manage social media publishing via Sprout Social (with video editing in CapCut), and handle domain/web management for campaigns. Create Walmart Retail Link 360 content and oversee licensed product/packaging development and licensing approvals across multiple brands.
Creative Director at Playfully Yours and Outrageous Int’l HK Ltd.
January 1, 2001 - December 31, 2005
Executed logo and packaging designs for root and injection molded toy lines. Coordinated marketing, planogram, and presentation materials, designed licensed products, and managed submissions and approvals. Worked with U.S. retailers and overseas factories to design products, oversee development, and support manufacturing.
Graphic Designer / Art Director at Digitech Graphics Inc.
January 1, 1999 - December 31, 2001
Supervised the film & digital services department and served as in-house design department. Delivered design solutions from brochures to sales binders with all photography, design, and typesetting produced in-house. Managed accounts including Taurus Display, Eagles Eye, Ellen Tracy, Venice Maid Foods, Corpac, USA Bobsled Team, and Global Black Woman Magazine.
Production/Prep Supervisor at Prep Services Inc
January 1, 1992 - December 31, 1997
Supervised production, trained new employees, and acted as resident applications specialist. Responsible for minor equipment repairs including upgrades, maintenance, and troubleshooting. Supported accounts including Al Paul Lefton, Quickie Manufacturing, Todays Man, E. Davis Inc., Diamond Furniture, and Smith Kline Beecham.
Assistant Designer at Daroff Design Inc.
January 1, 1990 - Present
Developed logo and signage for a Legends Restaurant in Pine Crest, NJ in consultation with the client and interior design team.

Education

at Moore College of Art and Design
January 11, 2030 - August 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment