I am Dawn Mozina, n illustrator, design consultant and Creative Visionary based in Newmarket, NH. I drive powerful brand building through design, taking ideas from concept to realization with bold, strategic thinking and a hands-on command of both creative direction and technical execution.\n\nI specialize in visual storytelling, collection development, and color execution, turning concepts into tangible products and market-ready systems. From freehand Bluesky sketches to AI-generated visuals and detailed tech packs, I lead end-to-end footwear design projects for brands, startups, and designers who want to move fast without compromising quality.…

Dawn Mozina

I am Dawn Mozina, n illustrator, design consultant and Creative Visionary based in Newmarket, NH. I drive powerful brand building through design, taking ideas from concept to realization with bold, strategic thinking and a hands-on command of both creative direction and technical execution.\n\nI specialize in visual storytelling, collection development, and color execution, turning concepts into tangible products and market-ready systems. From freehand Bluesky sketches to AI-generated visuals and detailed tech packs, I lead end-to-end footwear design projects for brands, startups, and designers who want to move fast without compromising quality.…

Available to hire

I am Dawn Mozina, n illustrator, design consultant and Creative Visionary based in Newmarket, NH. I drive powerful brand building through design, taking ideas from concept to realization with bold, strategic thinking and a hands-on command of both creative direction and technical execution.\n\nI specialize in visual storytelling, collection development, and color execution, turning concepts into tangible products and market-ready systems. From freehand Bluesky sketches to AI-generated visuals and detailed tech packs, I lead end-to-end footwear design projects for brands, startups, and designers who want to move fast without compromising quality.

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Language

English
Fluent

Work Experience

Footwear Design Consultancy Founder and Designer at ZENRIOT STUDIOS
January 1, 2025 - Present
Founder and Creative Director leading end-to-end footwear design consultancy. Spearheaded concept sketching to market-ready product, leveraging AI to transform initial concepts into photoreal visuals, and guiding brands through ideation, material selection, color strategy, tech pack creation, and market positioning.
Founder and Designer at ZENRIOT STUDIOS
January 1, 2025 - Present
Creative and technically skilled Creative Director and footwear consultant offering end-to-end expertise from creative direction, concept sketching to market-ready product creation. Renowned for hand-drawn concept sketches that communicate design intent and connect with trend forecasting, color direction, and consumer insights. Experienced in leveraging AI technologies to transform initial concept designs into photorealistic visuals, streamlining the design process and accelerating concept adoption. Adept at guiding brands through full footwear development journey, including ideation, material selection, color strategy, tech packs, and market positioning. Led end-to-end footwear design projects from concept through production-ready designs and developed detailed tech packs aligned with factory capabilities and production timelines.
Design Director - Innovation at TIMBERLAND
January 1, 2024 - January 1, 2025
Spearheaded creative direction in innovation-driven spring and fall seasonal directions by analyzing consumer insights, market trends, and emerging innovations. Led end-to-end concepting including head-to-toe styling, material selection, and prototyping to power line plans. Wrote and illustrated 'Return to Craft,' an illustrated guide to shoemaking and Timberland Craft serving as brand DNA and instruction manual. Collaborated with on-site makers in Shed to prototype fast 3D samples from BlueSky sketches to aid vision. Created interactive head-to-toe style guides and toolbooks for design community, enhancing understanding of how styles work together in consumer wardrobes.
Design Director - Global Men’s Footwear at TIMBERLAND
January 1, 2019 - January 1, 2024
Oversaw and inspired a design team of 7 within Timberland’s top revenue-driving division, delivering all Men’s footwear categories and driving innovation and style cohesion across diverse product lines. Balanced trend-forward aesthetics with performance and durability, and collaborated with cross-functional teams to ensure exceptional product quality. Directed creative strategy and high-level conceptualization to strengthen brand framework and ensure design consistency and innovation across platforms. Mentored designers while maintaining a design-to-cost focus.
Design Director - Global Footwear, Sport Leisure + Youth Culture at TIMBERLAND
January 1, 2014 - January 1, 2019
Led the creation and strategic introduction of new product categories in Sport Leisure + Youth Culture, revitalizing the brand’s portfolio and contributing to revenue growth. Drove design-driven concepts and collaboration across teams to sustain brand relevance and market presence. Managed programs and mentored teams to deliver cohesive, trend-forward footwear.
Design Director - Global Kid’s Footwear at TIMBERLAND
January 1, 2007 - January 1, 2014
Led a team of 4 designers delivering kids’ footwear collections with significant market impact and revenue. Drove innovation in marketing by developing the 'Timberland Treehouse' concept, integrating educational themes with brand ethos to unify product design and e-commerce storytelling.
Designer - Global Women’s Footwear at TIMBERLAND
January 1, 2001 - January 1, 2007
Contributed to trend-driven women’s footwear concepts, mentoring and supporting the design process to deliver innovative, market-ready collections. Designed original lasts, curated distinctive leather selections, and developed bold color and style lines; notable project included the Metroslim collection.

Education

Bachelor of Fine Arts (BFA) in Illustration at Massachusetts College of Art
January 11, 2030 - January 5, 2026
Bachelor of Fine Arts (BFA) in Illustration at Massachusetts College of Art, Boston, MA
January 11, 2030 - March 4, 2026
Bachelor of Fine Arts (BFA) at Massachusetts College of Art, Boston, MA
January 11, 2030 - March 6, 2026
Bachelor of Fine Arts (BFA) in Illustration at Massachusetts College of Art, Boston, MA
January 11, 2030 - March 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Media & Entertainment, Other, Education
    Footwear Design

    Bluesky sketch phase before bringing work into detailed tech paks in Illustrator