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Senior Graphic Designer and Creative Director with 10+ years of experience building brands across identity, packaging, editorial, retail, and digital. I combine strategic thinking with hands-on design and art direction—from developing visual systems and campaigns to sketching ideas, directing photography, and bringing products to market. I’ve led multi-channel creative strategy and production for retail, e-commerce, wholesale, and brand marketing initiatives—partnering with stakeholders to turn business goals into high-impact visual work while mentoring teams, managing vendors, and delivering on-time across print and digital projects.…Senior Graphic Designer and Creative Director with 10+ years of experience building brands across identity, packaging, editorial, retail, and digital. I combine strategic thinking with hands-on design and art direction—from developing visual systems and campaigns to sketching ideas, directing photography, and bringing products to market. I’ve led multi-channel creative strategy and production for retail, e-commerce, wholesale, and brand marketing initiatives—partnering with stakeholders to turn business goals into high-impact visual work while mentoring teams, managing vendors, and delivering on-time across print and digital projects.

Daylen Gonzalez

Creative Director, Brand Designer, Graphic Designer, +3

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Senior Graphic Designer and Creative Director with 10+ years of experience building brands across identity, packaging, editorial, retail, and digital. I combine strategic thinking with hands-on design and art direction—from developing visual systems and campaigns to sketching ideas, directing photography, and bringing products to market. I’ve led multi-channel creative strategy and production for retail, e-commerce, wholesale, and brand marketing initiatives—partnering with stakeholders to turn business goals into high-impact visual work while mentoring teams, managing vendors, and delivering on-time across print and digital projects.…Senior Graphic Designer and Creative Director with 10+ years of experience building brands across identity, packaging, editorial, retail, and digital. I combine strategic thinking with hands-on design and art direction—from developing visual systems and campaigns to sketching ideas, directing photography, and bringing products to market. I’ve led multi-channel creative strategy and production for retail, e-commerce, wholesale, and brand marketing initiatives—partnering with stakeholders to turn business goals into high-impact visual work while mentoring teams, managing vendors, and delivering on-time across print and digital projects.

Available to hire

Senior Graphic Designer and Creative Director with 10+ years of experience building brands across identity, packaging, editorial, retail, and digital. I combine strategic thinking with hands-on design and art direction—from developing visual systems and campaigns to sketching ideas, directing photography, and bringing products to market.

I’ve led multi-channel creative strategy and production for retail, e-commerce, wholesale, and brand marketing initiatives—partnering with stakeholders to turn business goals into high-impact visual work while mentoring teams, managing vendors, and delivering on-time across print and digital projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Social Media Design

Intermediate

Language

Work Experience

Senior Graphic Designer | Creative Director | Brand Designer at Corona Cigar Company

May 1, 2013 - July 1, 2026

Owned creative direction for a Florida premium cigar retailer supporting 6 retail locations, E-Commerce, wholesale, and brand marketing initiatives. Led multi-channel creative strategy and production for daily E-Commerce email campaigns driving $1M+ in monthly online revenue. Built visual identities and packaging systems for 7+ in-house brands from concept through launch. Partnered with stakeholders to convert commercial goals into high-impact campaigns. Mentored 3+ designers, streamlined production workflows, and ensured on-time delivery. Managed production budgets and directed external printers, agencies, and vendors. Led creative strategy and production for a quarterly 96-page catalog with hundreds of SKUs, including product photography direction and schedules aligned to inventory needs.

Project Manager | Brand Designer at Digital Propaganda Inc.

October 1, 2012 - March 1, 2013

Designed comprehensive visual identities and supporting materials for a multi-industry client portfolio, including print ads, direct mail, and corporate branding systems.

Graphic Designer | Marketing Designer at Globe Home Warranty & Home Run Dining

March 1, 2012 - September 1, 2012

Created promotional collateral, ad campaigns, and retail print assets to support active sales initiatives.

Graphic Designer | Art Director (Freelance | Remote) at Upbeat Senior Magazine

November 1, 2009 - November 1, 2010

Led creative direction and production for print publication layouts, editorial spreads, print ads, and digital graphics. Managed end-to-end design and production for magazine deliverables.