Dayline Cueto

Collaborated with marketing, creative, and production teams to develop music marketing strategies, content plans, and campaign rollouts. Analyzed audience engagement, streaming performance, and social data to inform artist development and release strategy. Oversaw project timelines and cross-functional coordination, aligning artistic vision with commercial and marketing goals. Supported innovative campaign concepts rooted in cultural trends and audience behavior.

Collaborated with marketing, creative, and production teams to develop music marketing strategies, content plans, and campaign rollouts. Analyzed audience engagement, streaming performance, and social data to inform artist development and release strategy. Oversaw project timelines and cross-functional coordination, aligning artistic vision with commercial and marketing goals. Supported innovative campaign concepts rooted in cultural trends and audience behavior.

Executed real-time, high-stakes event coverage at large national conferences (e.g., National Black MBA Association, Executive Leadership Council). Executed real-time, high-stakes content strategies for national conferences, delivering culturally resonant storytelling across LinkedIn, Instagram, and X. Increased social engagement and followers by 40% through platform-specific content strategies and live coverage. Delivered post-campaign performance reports, translating insights into recommendations for future activations.