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Dayline Cueto is a music marketing and artist development professional with experience in digital marketing, social media strategy, live events, and artist relations. She currently works as a Marketing Manager and Analyst at Tree of Hope Association, leading multi-platform campaigns, content strategy, and audience engagement initiatives. Her background includes experience with companies and organizations such as Tickeri, The Rocks Management, Black Digital, and Brown Eyez Co., where she supported artist campaigns, concert promotions, social media growth, and event marketing. She also holds a Bachelor’s degree in Music Industry Studies from Albright College. What makes Dayline stand out is her ability to combine creativity, culture, and strategy to build authentic connections between artists, brands, and audiences. Passionate about music, digital storytelling, and community impact, she brings a fresh and culturally driven perspective to every project she works on.…Dayline Cueto is a music marketing and artist development professional with experience in digital marketing, social media strategy, live events, and artist relations. She currently works as a Marketing Manager and Analyst at Tree of Hope Association, leading multi-platform campaigns, content strategy, and audience engagement initiatives. Her background includes experience with companies and organizations such as Tickeri, The Rocks Management, Black Digital, and Brown Eyez Co., where she supported artist campaigns, concert promotions, social media growth, and event marketing. She also holds a Bachelor’s degree in Music Industry Studies from Albright College. What makes Dayline stand out is her ability to combine creativity, culture, and strategy to build authentic connections between artists, brands, and audiences. Passionate about music, digital storytelling, and community impact, she brings a fresh and culturally driven perspective to every project she works on.

Dayline Cueto

Digital Marketer, Brand Strategist, Cellist, +7

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Dayline Cueto is a music marketing and artist development professional with experience in digital marketing, social media strategy, live events, and artist relations. She currently works as a Marketing Manager and Analyst at Tree of Hope Association, leading multi-platform campaigns, content strategy, and audience engagement initiatives. Her background includes experience with companies and organizations such as Tickeri, The Rocks Management, Black Digital, and Brown Eyez Co., where she supported artist campaigns, concert promotions, social media growth, and event marketing. She also holds a Bachelor’s degree in Music Industry Studies from Albright College. What makes Dayline stand out is her ability to combine creativity, culture, and strategy to build authentic connections between artists, brands, and audiences. Passionate about music, digital storytelling, and community impact, she brings a fresh and culturally driven perspective to every project she works on.…Dayline Cueto is a music marketing and artist development professional with experience in digital marketing, social media strategy, live events, and artist relations. She currently works as a Marketing Manager and Analyst at Tree of Hope Association, leading multi-platform campaigns, content strategy, and audience engagement initiatives. Her background includes experience with companies and organizations such as Tickeri, The Rocks Management, Black Digital, and Brown Eyez Co., where she supported artist campaigns, concert promotions, social media growth, and event marketing. She also holds a Bachelor’s degree in Music Industry Studies from Albright College. What makes Dayline stand out is her ability to combine creativity, culture, and strategy to build authentic connections between artists, brands, and audiences. Passionate about music, digital storytelling, and community impact, she brings a fresh and culturally driven perspective to every project she works on.

Available to hire

Dayline Cueto is a music marketing and artist development professional with experience in digital marketing, social media strategy, live events, and artist relations. She currently works as a Marketing Manager and Analyst at Tree of Hope Association, leading multi-platform campaigns, content strategy, and audience engagement initiatives.
Her background includes experience with companies and organizations such as Tickeri, The Rocks Management, Black Digital, and Brown Eyez Co., where she supported artist campaigns, concert promotions, social media growth, and event marketing. She also holds a Bachelor’s degree in Music Industry Studies from Albright College.

What makes Dayline stand out is her ability to combine creativity, culture, and strategy to build authentic connections between artists, brands, and audiences. Passionate about music, digital storytelling, and community impact, she brings a fresh and culturally driven perspective to every project she works on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Marketing Manager at Tree of Hope

March 1, 2024 - Present

Lead end-to-end marketing strategy and execution for high-visibility, multi-channel campaigns, owning planning, rollout, optimization, and performance measurement. Developed integrated digital marketing strategies across social, paid media, email, and web, increasing website traffic by 30% and conversion rates by 22% through A/B testing, UTM tracking, and retargeting. Own 1st-party audience development for a 20,000+ subscriber email list, driving measurable increases in event attendance and community engagement. Translate performance data into actionable insights and recommendations for leadership, shaping future campaign strategy. Collaborate cross-functionally with creative, operations, and leadership teams to align messaging, KPIs, and timelines.

Freelance Remote Digital Marketing Strategist/Content Creator at Independent / Freelance

November 1, 2019 - Present

Developed and executed artist and event marketing campaigns focused on fan engagement, audience growth, and brand storytelling across Instagram, TikTok, and YouTube. Produced real-time content coverage for the Sueños Music Festival in Chicago, increasing post-event engagement and content reach by 30%. Created social media and digital campaign content for the UNSIN Music Conference, contributing to a 35% increase in social engagement through attendee-focused storytelling and live event coverage. Executed artist marketing and fan engagement strategies for indie artist Storm, increasing audience interaction and online visibility by 40%. Captured and edited short-form content, artist assets, and promotional materials for live events, artist campaigns, and music-focused experiences. Collaborated with artists, event teams, photographers, and creatives to organize marketing assets and execute branded content campaigns.

A&R Representative (Latin Music) at Ribo Music

November 1, 2023 - July 1, 2025

Built and managed strategic relationships with emerging global Latin artists, managers, and producers, acting as a trusted point of contact. Conducted audience research, social listening, SEO analysis, and platform trend analysis to identify high-growth talent and market opportunities. Developed artist pitches and narratives rooted in brand positioning, audience insights, and cultural relevance. Supported long-term artist growth with strategies aligned with release planning and fan engagement.

A&R Representative at Ocean Five Records

October 1, 2024 - May 1, 2025

Collaborated with marketing, creative, and production teams to develop music marketing strategies, content plans, and campaign rollouts. Analyzed audience engagement, streaming performance, and social data to inform artist development and release strategy. Oversaw project timelines and cross-functional coordination, aligning artistic vision with commercial and marketing goals. Supported innovative campaign concepts rooted in cultural trends and audience behavior.

Event Social Media Specialist at Black Digital

September 1, 2024 - November 1, 2024

Executed real-time, high-stakes event coverage at large national conferences (e.g., National Black MBA Association, Executive Leadership Council). Executed real-time, high-stakes content strategies for national conferences, delivering culturally resonant storytelling across LinkedIn, Instagram, and X. Increased social engagement and followers by 40% through platform-specific content strategies and live coverage. Delivered post-campaign performance reports, translating insights into recommendations for future activations.

Marketing Intern at The Rocks Management

September 1, 2023 - December 1, 2023

Coordinate marketing campaigns for The Zombies’ US tour, supporting event ticket sales and fan engagement across 500+ venues. Built email marketing campaigns to 10,000+ subscribers, achieving a 20% ticket conversion rate. Produced creative assets for live events and artist campaigns, and collaborated with artists, event teams, photographers, and creatives to organize marketing assets and execute branded campaigns.

Social Media Coordinator at Tickeri

May 1, 2022 - October 1, 2023

Designed and executed full-funnel paid + organic social strategies supporting live concerts and cultural events. Managed content calendars across multiple time zones and platforms, ensuring alignment with marketing initiatives and event timelines. Increased Instagram & Facebook engagement by 150% and gained 10,000+ followers through strategic planning, influencer partnerships, and UGC-driven campaigns. Attended concerts for live coverage, capturing video/photos to boost real-time engagement and FOMO-driven content.

Operations Lead at Tickeri

July 1, 2021 - May 1, 2022

Screened, interviewed, and trained new hires. Created and maintained invoicing logs and weekly aging reports using QuickBooks. Oversaw 7 departments to streamline operations and enhance workflow efficiency. Created and managed marketing proposals and reports, ensuring clear communication of strategies and results to stakeholders. Maintained inventory records, supporting timely reordering of merchandise to meet customer demand.

Intern at Son of a Gun Entertainment

May 1, 2018 - August 1, 2018

Produced and hosted video content for the label’s YouTube channel, contributing to video storytelling skills. Negotiated daily with 25+ radio stations nationwide, requiring strong communication and relationship management. Developed multimedia content for digital campaigns and supported promotional events, enhancing audience engagement.

Freelance Remote Digital Marketing Strategist / Content Creator

November 1, 2019 - Present

Developed and executed artist and event marketing campaigns focused on fan engagement, audience growth, and brand storytelling across Instagram, TikTok, and YouTube. Produced real-time content coverage for events, and created social media and digital campaign content contributing to increased engagement and reach. Collaborated with artists, event teams, photographers, and creatives to organize marketing assets and execute branded content campaigns.

Remote Artist Acquisitions Manager, Latin Music at Ribo Music

November 1, 2023 - July 1, 2025

Built and managed strategic relationships with emerging global Latin artists, managers, and producers. Conducted audience research, social listening, SEO analysis, and platform trend analysis to identify high-growth talent and market opportunities. Developed artist pitches and narratives rooted in brand positioning and cultural relevance. Supported long-term artist growth with release planning and fan engagement strategies.

Remote A&R Representative at Ocean Five Records

October 1, 2024 - May 1, 2025

Remote Artist Management Intern at The Rocks Management

September 1, 2023 - December 1, 2023

Coordinated promotional campaigns for The Zombies’ U.S. tour, supporting event ticket sales and fan engagement across 500+ venues. Built email marketing campaigns to 10,000+ subscribers, achieving a 20% ticket conversion rate. Produced creative assets including video canvases, graphics, and digital merch, strengthening brand storytelling. Attended concerts for live coverage, capturing video/photos to boost real-time engagement.

Remote Social Media Coordinator at Ticketeri

May 1, 2022 - October 1, 2023

Designed and executed full-funnel paid + organic social strategies supporting live concerts and cultural events. Managed content calendars across multiple time zones using Later and Monday, ensuring alignment with marketing initiatives and event timelines. Increased Instagram & Facebook engagement by 150% and gained 10,000+ followers through strategic planning, influencer partnerships, and UGC-driven campaigns. Attended concerts for live coverage, capturing video/photos to boost real-time engagement.

Record Label Intern at Son of a Gun Entertainment

May 1, 2018 - August 1, 2018

Produced and hosted video content for the label’s YouTube channel; negotiated daily with 25+ radio stations nationwide, requiring strong communication and relationship management. Developed multi-media content for digital campaigns and supported promotional events, enhancing audience engagement.