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I'm a Strategic Social Media and Marketing Manager with experience leading multi-platform digital marketing, paid advertising, influencer partnerships, and content strategy across consumer brands and agency environments. I’m passionate about building meaningful, results-driven marketing that strengthens brand growth, audience trust, and measurable business impact. I aim to contribute leadership, creativity, and data-informed strategy within an organization that values purposeful marketing and long-term growth.…I'm a Strategic Social Media and Marketing Manager with experience leading multi-platform digital marketing, paid advertising, influencer partnerships, and content strategy across consumer brands and agency environments. I’m passionate about building meaningful, results-driven marketing that strengthens brand growth, audience trust, and measurable business impact. I aim to contribute leadership, creativity, and data-informed strategy within an organization that values purposeful marketing and long-term growth.

Daysi Nayelli Melchor

Social Media Manager, Content Creator, Digital Marketer, +2

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I'm a Strategic Social Media and Marketing Manager with experience leading multi-platform digital marketing, paid advertising, influencer partnerships, and content strategy across consumer brands and agency environments. I’m passionate about building meaningful, results-driven marketing that strengthens brand growth, audience trust, and measurable business impact. I aim to contribute leadership, creativity, and data-informed strategy within an organization that values purposeful marketing and long-term growth.…I'm a Strategic Social Media and Marketing Manager with experience leading multi-platform digital marketing, paid advertising, influencer partnerships, and content strategy across consumer brands and agency environments. I’m passionate about building meaningful, results-driven marketing that strengthens brand growth, audience trust, and measurable business impact. I aim to contribute leadership, creativity, and data-informed strategy within an organization that values purposeful marketing and long-term growth.

Available to hire

I’m a Strategic Social Media and Marketing Manager with experience leading multi-platform digital marketing, paid advertising, influencer partnerships, and content strategy across consumer brands and agency environments. I’m passionate about building meaningful, results-driven marketing that strengthens brand growth, audience trust, and measurable business impact. I aim to contribute leadership, creativity, and data-informed strategy within an organization that values purposeful marketing and long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Strategic Social Media and Marketing Manager at Self Employed

May 1, 2020 - Present

Strategic leadership of multi-platform digital marketing, paid advertising across Google, Meta, Pinterest, TikTok, and YouTube; development of monthly/quarterly KPI reports; planning and scheduling of social media posts; compelling copywriting for blogs, captions, white pages, and articles; newsletter creation via Mailchimp/Vertical Response; social media audits and tailored strategy consultations; influencer outreach and campaign coordination; budget management and optimization; A/B testing on creatives and messaging; end-to-end campaign performance reporting and client insights; support for events and campaigns across clients.

Project and Community Manager at Nice & Bella

May 1, 2018 - December 1, 2019

Led a team of 6 contractors (copywriters and graphic designers); managed project deadlines and budgets; facilitated design concept reviews with the Mary Kay team; scheduled social content via Hootsuite; built comprehensive copy/content calendars; spearheaded influencer outreach and ambassador programs; supported product launches and ongoing campaigns.

Social Media Manager at Mary Kay

January 1, 2022 - August 1, 2022

Oversaw all social media platforms; developed and maintained content calendars; coordinated product photography and videography; proofread and refine marketing copy; launched paid campaigns on Facebook, Instagram, and Pinterest; performed KPI analysis; managed influencer campaigns; coordinated nationwide launches and events across the United States.

Senior Social Media Manager at Urban Hydration

June 1, 2022 - May 1, 2023

Developed and implemented social media strategies for Facebook, Instagram, and X; built and managed content calendars; collaborated with graphic designers to produce high-quality visuals; ensured brand-consistent creative production and adherence to legal/FTC guidelines; SEO and hashtag optimization; competitive/audience research; budgeting and influencer partnerships; nationwide events coordination. Achievements include growing Instagram followers from 80k to 105k in two weeks via a strategic giveaway and launching the first in-house advertising campaign resulting in an 108% increase in e-commerce sales.

Senior Social Media Manager at AMS

April 1, 2024 - October 1, 2024

Developed and implemented social media strategies for Facebook, Instagram, and X; built and managed content calendars; oversaw creative production; ensured brand consistency and FTC/compliance guidelines; executed SEO/hashtag optimization; competitor and audience research; influencer management; budget oversight; supported events across the United States.