Senior Art Director at Alani Nu

Led digital creative direction and execution across all digital touchpoints, shaping the brand’s visual identity online. Collaborated with art directors, motion designers, CG artists and copy writers to produce high-impact campaigns and product launches that drive engagement and performance. Provided clear, actionable feedback to elevate team output and maintain consistency across channels to ensure brand guidelines are met and design expectations are exceeded. Led the design and production of digital and print collateral including menus, POP, OOH, emails, marketing materials, packaging, interior design and social media. Collaborated with the marketing team to concept, plan, and execute integrated brand campaigns. Provided art direction for photography shoots, overseeing styling, composition, and post-production editing to maintain brand consistency.

Art Director at Manana Fresh

Led the creative vision and execution of the brand across all touchpoints, ensuring a cohesive identity that reflected the company’s values and aesthetic. Owned and managed all aspects of brand identity, from concept through design and production. Art directed brand photo shoots to ensure consistent storytelling and visual cohesion. Provided creative direction for the interior design of new locations, reinforcing the brand’s in-person experience.