Social Media Manager specialising in brand growth, storytelling, and digital visibility. I work with travel, lifestyle, home décor, food, and education brands to build strong, high-impact online presences that go beyond aesthetics and drive measurable results. My experience spans luxury travel, restaurants, e-commerce, and education platforms across India and the UK. From viral content (including a reel with 1.4M+ views) to complete Instagram, LinkedIn, and Pinterest revamps, I focus on strategy-led content that builds credibility, trust, and long-term brand value. I also help founders and brands position themselves as authorities through optimised LinkedIn profiles, thought-led content, and discoverability-driven Pinterest marketing. Available for freelance projects and ongoing retainers. Based in India, working with clients globally.

Social Media Manager specialising in brand growth, storytelling, and digital visibility. I work with travel, lifestyle, home décor, food, and education brands to build strong, high-impact online presences that go beyond aesthetics and drive measurable results. My experience spans luxury travel, restaurants, e-commerce, and education platforms across India and the UK. From viral content (including a reel with 1.4M+ views) to complete Instagram, LinkedIn, and Pinterest revamps, I focus on strategy-led content that builds credibility, trust, and long-term brand value. I also help founders and brands position themselves as authorities through optimised LinkedIn profiles, thought-led content, and discoverability-driven Pinterest marketing. Available for freelance projects and ongoing retainers. Based in India, working with clients globally.

Available to hire

Social Media Manager specialising in brand growth, storytelling, and digital visibility.

I work with travel, lifestyle, home décor, food, and education brands to build strong, high-impact online presences that go beyond aesthetics and drive measurable results. My experience spans luxury travel, restaurants, e-commerce, and education platforms across India and the UK.

From viral content (including a reel with 1.4M+ views) to complete Instagram, LinkedIn, and Pinterest revamps, I focus on strategy-led content that builds credibility, trust, and long-term brand value. I also help founders and brands position themselves as authorities through optimised LinkedIn profiles, thought-led content, and discoverability-driven Pinterest marketing.

Available for freelance projects and ongoing retainers.

Based in India, working with clients globally.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent

Work Experience

Social Media Manager at Pangea Travels
August 1, 2025 - November 1, 2025
Optimised Instagram and LinkedIn presence, increasing organic followers and boosting engagement. Revamped founder profiles to enhance personal branding. Improved business profile taps from 0% to 30% in one month. Created engaging content and managed content calendar to align with campaign goals and audience engagement; increased LinkedIn page views by 10%.
Social Media Manager at Lovedwell – Home Decor & Lifestyle (Simbuno India Pvt Ltd)
June 1, 2024 - February 1, 2025
Created engaging content across Instagram, Facebook, and Pinterest, increasing followers by 40%. Collaborated with influencers to drive sales and expand reach. Coordinated participation in curated exhibits and online events, boosting brand recognition and inquiries. Conducted website audits and SEO optimization; enhanced Google My Business page. Led integrated marketing initiatives with boutique partners and online platforms; supported paid social campaigns with agency.
Digital Marketing Intern at Flock Eventing Platform
May 1, 2023 - July 1, 2023
Supported content creation for LinkedIn and Instagram; implemented on-page and off-page SEO for global presence; conducted website and content audits; optimized for SEO and mobile devices.
Digital Marketing Manager at Skillkidz
June 1, 2021 - July 1, 2022
Curated and planned social media content (UGC); executed social media campaigns across Facebook and Instagram; optimized paid ads; conducted keyword research; developed and implemented strategies; increased online registrations from 15% to 80%.
Co-Founder & Social Media Manager at Globetrotting Girls India (Freelance)
December 1, 2015 - Present
Developed unique video content focusing on UGC; managed social media campaigns; organized 43 travel meetups across 10+ Indian cities and 6 countries; launched 'Sheroes on the Road' series; launched the Globetrotting Girls India Gift Exchange; collaborated with travel bloggers and photographers; featured on Monochrome India's Instagram for International Women's Day.
Marketing Assistant at Precision Plastic Industries Pvt LTD.
August 1, 2011 - October 1, 2015
Assisted in planning and executing marketing and branding activities; designed promotional materials, brochures, packaging; coordinated with agencies for digital promotions and marketing support.
Jr. Special Effects Artist at Sagar Films Pvt Ltd
March 1, 2008 - April 1, 2010
Extensive use of After Effects and Combustion; performed cleanup, rotoscoping, and compositing; contributed to Indian TV series for channels like NDTV Imagine, Star Plus and Sony.

Education

Master of Science in Digital and Social Media Marketing [Distinction] at University of Dundee
September 1, 2022 - September 1, 2023
Bachelors in Management Studies [First Class] at St. Xavier's College, Mumbai
June 1, 2001 - April 1, 2004
Professional Diploma in Digital Design at MAAC, Maya Academy of Advanced Cinematics
August 1, 2005 - October 1, 2006

Qualifications

Digital Marketing Growth Programme 2024 - Girls in Marketing with Semrush and Hostinger
July 1, 2024 - February 1, 2025
SEO principles - Semrush Academy
November 1, 2023 - February 1, 2026
Digital Marketing Internship Programme 2023 - Girls in Marketing with Iconosquare & Monday.com
September 1, 2023 - February 1, 2026
Certification in Digital Marketing Program - Digital Bizware
January 1, 2022 - February 1, 2026
The Fundamentals of Digital Marketing - Google Digital Garage
December 1, 2021 - February 1, 2026
Google My Business Certification - Google Skillshop
December 1, 2021 - February 27, 2022

Industry Experience

Travel & Hospitality, Retail, Professional Services, Media & Entertainment