DP

Dasha Pirela

Available to hire

I'm a bilingual Content Director & Strategist with 10+ years of experience crafting short-form, aesthetic-rich content that captures culture and drives engagement.

About

I’m a bilingual Content Director & Strategist with 10+ years of experience crafting short-form, aesthetic-rich content that captures culture and drives engagement. I’m skilled at translating ideas into visuals that resonate, with a track record of growing audience reach and exposure for award-winning brands and globally recognized founders.

I’m deeply committed to building community through intentional, shareable storytelling that aligns with cultural moments.

  • 19 years' experience
  • Joined January 2026

Skills· 1

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Consumer Goods
  • Software & Internet

More experts in San Diego, United States

Work experience· 4 roles

Content Director & Strategist · Dasha Pirela StudioJan 2011 – Present · 15 yrs 11 mos

Produced, directed, and edited short-form videos for lifestyle, wellness, beauty, and culture brands, growing organic reach and engagement by up to 300%. Developed content strategies aligned with cultural moments while maintaining aesthetic integrity and consistency. Supported clients in expanding audiences and increasing sales through impactful storytelling.

Senior Creative Producer · Sony Pictures Latin AmericaJan 2009 – Jan 2011 · 2 yrs 1 mo

Scripted, directed, and edited high-performing short-form promos for top-rated TV shows across Latin America - Grey’s Anatomy, Americas Top Model, American Idol Latam among others.

Junior Creative Producer · Sun ChannelJan 2008 – Jan 2009 · 1 yr 1 mo

Produced culturally resonant travel and lifestyle promotional content for Latin American audiences.

Junior Copywriter · Saatchi & SaatchiJan 2006 – Jan 2007 · 1 yr 1 mo

Education

AA in Fashion Merchandising · Miami International University of Art and Design2030 – 2026
BA in Mass Communication, Minor in Corporate Marketing · Universidad Santa Maria, Caracas2030 – 2026

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