I'm a bilingual Content Director & Strategist with 10+ years of experience crafting short-form, aesthetic-rich content that captures culture and drives engagement. I'm skilled at translating ideas into visuals that resonate, with a track record of growing audience reach and exposure for award-winning brands and globally recognized founders. I'm deeply committed to building community through intentional, shareable storytelling that aligns with cultural moments.…

Dasha Pirela

I'm a bilingual Content Director & Strategist with 10+ years of experience crafting short-form, aesthetic-rich content that captures culture and drives engagement. I'm skilled at translating ideas into visuals that resonate, with a track record of growing audience reach and exposure for award-winning brands and globally recognized founders. I'm deeply committed to building community through intentional, shareable storytelling that aligns with cultural moments.…

Available to hire

I’m a bilingual Content Director & Strategist with 10+ years of experience crafting short-form, aesthetic-rich content that captures culture and drives engagement. I’m skilled at translating ideas into visuals that resonate, with a track record of growing audience reach and exposure for award-winning brands and globally recognized founders.

I’m deeply committed to building community through intentional, shareable storytelling that aligns with cultural moments.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Content Director & Strategist at Dasha Pirela Studio
January 1, 2011 - Present
Produced, directed, and edited short-form videos for lifestyle, wellness, beauty, and culture brands, growing organic reach and engagement by up to 300%. Developed content strategies aligned with cultural moments while maintaining aesthetic integrity and consistency. Supported clients in expanding audiences and increasing sales through impactful storytelling.
Senior Creative Producer at Sony Pictures Latin America
January 1, 2009 - January 1, 2011
Scripted, directed, and edited high-performing short-form promos for top-rated TV shows across Latin America - Grey’s Anatomy, Americas Top Model, American Idol Latam among others.
Junior Creative Producer at Sun Channel
January 1, 2008 - January 1, 2009
Produced culturally resonant travel and lifestyle promotional content for Latin American audiences.
Junior Copywriter at Saatchi & Saatchi
January 1, 2006 - January 1, 2007
Developed creative campaigns for multinational clients including Pfizer, CANTV, and BanCaribe.

Education

AA in Fashion Merchandising at Miami International University of Art and Design
January 11, 2030 - January 28, 2026
BA in Mass Communication, Minor in Corporate Marketing at Universidad Santa Maria, Caracas
January 11, 2030 - January 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Software & Internet

Skills

Experience Level