Global Player - Live Playlists

Curated dynamic live playlists for Capital XTRA and Radio X, significantly enhancing audience engagement by 40% on Global Player. Launched three new playlists for Capital XTRA, focusing on Caribbean and UK music, alongside a special playlist celebrating female Hip Hop and RnB stars in honour of International Women’s Day and Women’s History Month.

Managed the output of Global Player’s MyRadio feature by updating the music weekly in line with the latest playlist updates from the eight music brands. This was crucial, as I oversaw what listeners heard immediately upon pressing the ‘Skip Song’ button in the app. I worked closely with the Sound Design teams of each brand to ensure that I had access to up-to-date production at all times. I made certain to be informed of any production updates, whether they occurred weekly or monthly, allowing me to keep the content fresh.

I also wrote the scripts for the production of new Capital XTRA playlists, including Caribbean Collection, Firebabes, and Summer Sound System, collaborating closely with the Capital Brand Sound Design team to ensure these were voiced and produced effectively for output.

Additionally, I revitalised the MyRadio stations’ production by removing any material that was outdated by several years or even a decade. This proactive approach enhanced interactivity and aligned the feature with the brand identities of Global’s core music stations, contributing to a notable increase in user engagement. I also effectively coordinated communication between internal teams and stakeholders, ensuring all project timelines and deliverables were met on time and to the highest standard.