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Hi, I’m Dean Caldicott, a content specialist and digital storyteller with 10+ years of experience producing high-performance visual assets for global eCommerce and tech brands. I blend traditional video production with AI-driven workflows to create scroll-stopping content across Amazon, social platforms, and webstores. I’m proficient in Adobe Creative Cloud and emerging AI tools, delivering end-to-end visuals from concept through delivery. I thrive on translating brand goals into captivating video, motion graphics, and photography that boost engagement and conversions.…Hi, I’m Dean Caldicott, a content specialist and digital storyteller with 10+ years of experience producing high-performance visual assets for global eCommerce and tech brands. I blend traditional video production with AI-driven workflows to create scroll-stopping content across Amazon, social platforms, and webstores. I’m proficient in Adobe Creative Cloud and emerging AI tools, delivering end-to-end visuals from concept through delivery. I thrive on translating brand goals into captivating video, motion graphics, and photography that boost engagement and conversions.

Dean Caldicott

Video Editor, Videographer, Content Producer, +4

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Hi, I’m Dean Caldicott, a content specialist and digital storyteller with 10+ years of experience producing high-performance visual assets for global eCommerce and tech brands. I blend traditional video production with AI-driven workflows to create scroll-stopping content across Amazon, social platforms, and webstores. I’m proficient in Adobe Creative Cloud and emerging AI tools, delivering end-to-end visuals from concept through delivery. I thrive on translating brand goals into captivating video, motion graphics, and photography that boost engagement and conversions.…Hi, I’m Dean Caldicott, a content specialist and digital storyteller with 10+ years of experience producing high-performance visual assets for global eCommerce and tech brands. I blend traditional video production with AI-driven workflows to create scroll-stopping content across Amazon, social platforms, and webstores. I’m proficient in Adobe Creative Cloud and emerging AI tools, delivering end-to-end visuals from concept through delivery. I thrive on translating brand goals into captivating video, motion graphics, and photography that boost engagement and conversions.

Available to hire

Hi, I’m Dean Caldicott, a content specialist and digital storyteller with 10+ years of experience producing high-performance visual assets for global eCommerce and tech brands. I blend traditional video production with AI-driven workflows to create scroll-stopping content across Amazon, social platforms, and webstores.

I’m proficient in Adobe Creative Cloud and emerging AI tools, delivering end-to-end visuals from concept through delivery. I thrive on translating brand goals into captivating video, motion graphics, and photography that boost engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Moderator at Concentrix

July 1, 2024 - July 1, 2025

Content moderation review and analysis for Meta-related IP content. Maintained high QA (95%) consistently, analyzed video content for policy violations, recognized trends/escalations, and maintained policy knowledge. Applied internal tools and reported bugs or inefficiencies in workflow.

EMEA Policy SME at Pinterest (TSCO)

July 1, 2021 - June 1, 2024

Acted as a Subject Matter Expert (SME) for EMEA policy. Managed complex escalations (OS, internal staff, third-party partners), ensuring SLA and QA targets. Provided internal and OS training on policy updates. Managed OS support of external and internal user requests via Zendesk. Conducted QA analysis of SME area, providing insights and improvements.

Community Operations Analyst at CPL onsite @ Facebook

July 1, 2017 - June 1, 2021

Content moderation review and analysis. Maintained 98% QA accuracy while performing content moderation. Managed sensitive, high-priority safety escalations (Law Enforcement, Child Safety). Proactively reported bugs and inefficiencies to optimize workflow using internal tools. Achieved 'Best Team Performer' awards and provided new hire shadowing.

Rich Media / Video Specialist at Google

March 1, 2014 - February 1, 2016

Spearheaded the end-to-end production of over 400 instructional and performance-based videos using Adobe Premiere Pro and Camtasia. Created custom motion graphic assets and visual overlays to enhance viewer retention and clarity across digital marketing content. Managed on-site video studio operations onsite and virtual global assistance. Developed and delivered global training programs on video editing workflows and studio operations to ensure content consistency across international teams. Directed complex voiceover synchronization and multi-track audio-visual editing to ensure seamless alignment between instructional cues and visual pacing.

Sole Trader Freelance Videographer at Self-Employed

March 1, 2016 - March 1, 2017

Delivered end-to-end video production, including shooting, lighting, and high-fidelity audio recording for diverse clients. Managed full post-production workflows: editing, color grading in DaVinci Resolve, and motion graphics in After Effects. Provided professional voiceover narration and podcast production services, ensuring broadcast-quality audio via iZotope RX. Handled asset management and graphic design, ensuring outputs aligned with brand identity and marketing goals.

Sole Trader Freelance AI Content Analyst & Consultant at Self-Employed

November 1, 2025 - Present

Utilize expert knowledge of multimodal AI models to generate and refine high-precision video and audio assets. Evaluate AI-generated speech and video for naturalness, emotional resonance, and chronological precision, ensuring content meets strict brand standards. Maintain rigorous independent workflow as a remote contractor, delivering high-volume qualitative analysis under tight deadlines.

EMEA TSCO Specialist at Pinterest

July 1, 2021 - June 1, 2024

Subject Matter Expert for EMEA policy. Managed complex escalations (OS, internal staff, third-party partners) ensuring SLA and QA targets. Delivered internal and OS training on policy updates and managed OS support via Zendesk. Conducted QA analysis and provided insights for improvements.

Community Operations Analyst at Facebook (CPL onsite)

July 1, 2017 - June 1, 2021

Content moderation review and analysis with a focus on safety and policy adherence. Maintained 98% QA accuracy, managed sensitive safety escalations (Law Enforcement, Child Safety), proactively reported bugs, and supported new hire shadowing. Recognized as a Best Team Performer.

Sole Trader Freelance Videographer at Upwork

March 1, 2016 - March 1, 2017

Delivered end-to-end video production for diverse clients, including shooting, lighting, and high-fidelity audio. Executed post-production (color grading in DaVinci Resolve, motion graphics in After Effects), provided voiceover narration, and managed asset organization to ensure brand alignment.